This document discusses strategies for chiropractic offices to brand themselves locally using social media and other online tools. It emphasizes creating a marketing calendar to plan content around key dates, holidays and events. Consistency in messaging is important to build the brand and educate the local community over the long run. The document also highlights how social media gives access to target audiences and measure results from activities like video views, link clicks and event attendance.

1. C O N T I N U I N G T O P U L L I T A L L T O G E T H E R
B R A N D I N G .
O N L I N E P R E S E N C E .
M A R K E T I N G
E V E N T S .

2. You see social icons
everywhere. They've successfully branded their
networks and businesses small and large are
sharing their logos on their products, marketing
materials, visible in store and on their websites.
A STRONG social media local marketing strategy
we hope you take away from The Vault is to
leverage these tools for your own local branding...
BRANDING

3. B R A N D Y O U R C H I R O P R A C T I C
O F F I C E L O C A L L Y
C O N T E N T
L O C A L
E X P E R T
L O N G E V I T Y
C O N S I S T E N C Y
Use tools from The Vault to create your own
branded images and videos.
Educate your Chiropractic message to be the
local expert in your local area.
Consistency in messaging and consistency in
people seeing your brand is something social
media can provide at high level
The use of technology for a local business can greatly
allow you to market and build in a fiscally smarter and
grow into a larger, targeted audience for the longevity of
your local business.

4. MARKETING CONTENT
CALENDAR
P L A N
BUILD IMAGES AND
VIDEOS TO SUPPORT
CALENDAR
C R E A T E
SCHEDULE.
S H A R E
P R O C E S S

5. P L A N
D O Y O U H A V E A N
O F F I C E C A L E N D A R ?
INCLUDE:
W O R K B A C K W A R D S ?
Break your annual calendar down
into Quarterly, Monthly, Weekly
and then even daily for the
content that's need to be created.
You will also be able to schedule
in the doctor's calendar and plan
for bigger content creation like
videos.
Events
Holidays
Doctor/Staff Birthday's
Closed
Campaigns
Local Happenings

6. Q u a l i t y i s t h e
b e s t b u s i n e s s
p l a n
JOHN LASSETER

7. S H A R E
Our Story
Our Mission
Our Vision
Analysis
Detection
Services
Who are we
What we do
Results
Testimonials
Research
How you benefit

8. W h e n I h e a r p e o p l e d e b a t e t h e R O I o f
S o c i a l M e d i a , i t m a k e s m e r e m e m b e r w h y
s o m a n y b u s i n e s s e s f a i l . M o s t b u s i n e s s e s
a r e n o t p l a y i n g t h e m a r a t h o n . T h e y a r e
p l a y i n g t h e s p r i n t . T h e y ' r e n o t w o r r i e s
a b o u t t h e l i f e t i m e v a l u e a n d r e t e n t i o n .
T h e y ' r e w o r r i e s a b o u t s h o r t t e r m g o a l s .
G a r y V a y n e r c h u k

9. 46 people clicked link to
blog- RETARGET in
POWER
L I N K
C L I C K S
25 people attended event-
EDUCATE and "CLOSE" at
event
E V E N T S
1.2K people (locally)
watched video- RETARGET
and EDUCATE and CLOSE!
V I D E O
V I E W S
M E A S U R E A B L E
46 25 1.2K

10. R E L A T I O N S H I P S
S O C I A L M E D I A :
Give you tools and
access you need to
target and engage
your audience.

11. D O N ' T L I M I T Y O U R
O P P O R T U N I T Y
C O N S I D E R T H E N E X T
S T E P
U S E T R E L L O R E S O U R C E
A N D V I D E O I N T H E S A F E
O N M A R K E T I N G T A S K
L I S T S T O L E V E R A G E
T H I S I D E A O F
I N T E G R A T I N G Y O U R
B R A N D I N G A N D L O C A L
E V E N T S W I T H S O C I A L
M E D I A A C T I V I T Y