Big data is disrupting many industries by generating and analyzing large amounts of data from diverse sources, enabling new products and services. Uber and Airbnb have disrupted transportation and hospitality by leveraging big data, while Waze uses traffic data. Sensors are now everywhere and producing huge amounts of scalable data that can create value by addressing real problems. Companies should capture data from all activities, use diverse sources, solve core issues, and retain data for unanticipated future uses.