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The	
  Fes'val	
  of	
  NewMR	
  2014	
  would	
  not	
  be	
  possible	
  without	
  our	
  sponsors.	
  Thanks	
  to:	
  
	
  
Our	
  Pla'num	
  Sponsor	
  for	
  2014	
  
Silver	
  Sponsors	
  
Session	
  Sponsors	
  
Media	
  Partner	
   Fes'val	
  Supporters	
  
•  Schlesinger	
  Associates	
  
•  GMI	
  
•  krea	
  
The	
  Fes'val	
  of	
   2014	
  
Everything	
  we	
  know	
  about	
  face	
  to	
  face	
  groups	
  we	
  learned	
  
from	
  online	
  qual
2014	
  Pla9num	
  Sponsor	
  
Sue	
  Bell	
  &	
  Suzanne	
  Burdon	
  
	
  
Susan	
  Bell	
  Research	
  
	
  
Australia	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  Everything	
  we	
  know	
  about	
  face	
  to	
  face	
  groups	
  
we	
  learned	
  from	
  online	
  qual.	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
Maybe not
everything!!
Well	
  ….	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  A	
  few	
  months	
  ago	
  ….	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
We	
  had	
  talked	
  to	
  14	
  people	
  
who	
  had	
  par9cipated	
  in	
  a	
  	
  
3	
  day	
  online	
  Bulle9n	
  Board	
  Group	
  (BBG)	
  
and	
  at	
  least	
  two	
  face	
  to	
  face	
  focus	
  groups	
  
Some	
  weeks	
  later	
  …	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
??	
  
Face	
  to	
  face	
  to	
  online?	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  But	
  online	
  to	
  face	
  to	
  face?	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
Community	
  interac9on	
  
Can’t	
  hide	
  the	
  ‘real	
  me’	
  
Stronger	
  engagement	
  =	
  beRer	
  crea9vity	
  
Things	
  we	
  worried	
  about	
  losing	
  online	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
Can	
  give	
  the	
  
issues	
  more	
  
considera'on	
  
Feel	
  more	
  in	
  
control	
  	
  
I	
  can	
  be	
  myself	
  
	
  Less	
  in'midated	
  by	
  
other	
  par'cipants	
  
My	
  opinion	
  counts	
  
I	
  don’t	
  fear	
  
interjec'ons	
  
I	
  express	
  myself	
  
beTer,	
  never	
  
tongue	
  'ed	
  
vs	
  F2F,	
  they	
  
found	
  that	
  
online…	
  
But…what	
  they	
  told	
  us	
  was	
  preRy	
  explosive!	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
Discourse	
  
analysis	
  
Sociology	
  
Psychology	
  
Challenging	
  some	
  myths	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
Creates	
  community	
  
and	
  benefits	
  from	
  	
  
	
  interac9on	
  
	
  
These	
  are	
  individuals	
  
	
  –	
  no	
  real	
  interac9on	
  
I am only there one or two hours.
I am not there to make friends. I
don't really care.
I am someone who thinks about
being judged in social situations.
I tend to be more reserved. I
wonder...did I say too much. I
question myself.
I felt more confident online .
I enjoyed seeing other peoples
perspectives, different opinions,
where they're coming from.
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
Myth	
  2	
  
Gets	
  to	
  the	
  real	
  me	
  
	
  
I	
  can	
  hide	
  the	
  real	
  me	
  
Online you don't have to walk out
with the people afterwards, or
meet them in the shops. You're
never likely to see them again.
You can be yourself. More of the
real you.
You are likely to be more critical
online because you don't have to
see people's reactions and know
by their body language that they
are pissed off.
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
Myth	
  3	
  
Engagement	
  will	
  lead	
  to	
  	
  
debate	
  and	
  crea9vity	
  
Online I can do more research
You can think about what you want
to say and process it. So you can
go off and have a shower and
think what you want to say then
write it.
In a face to face group you are
put on the spot and you are
influenced by the people around
you. If someone goes off at a
tangent you might forget about
what you wanted to say.
Lack	
  of	
  engagement	
  
online	
  s9fles	
  crea9vity	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
	
  	
  
The	
  things	
  we	
  worried	
  about	
  	
  were	
  not	
  lost:	
  
The	
  ‘real	
  me’	
  
Crea9vity	
  
We	
  have	
  concluded….	
  
Our	
  core	
  skills	
  as	
  F2F	
  
moderators	
  can	
  only	
  be	
  
improved	
  by	
  beRer	
  
understanding	
  the	
  
respondent	
  experience	
  
online.	
  
Community	
  interac9on	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
THANK	
  YOU	
  
2014	
  Pla9num	
  Sponsor	
  
Suzanne Burdon and Sue Bell
Susan Bell Research
Australia
The	
  Sponsors	
  for	
  this	
  Event	
  
If	
  you	
  are	
  interested	
  in	
  sponsoring	
  a	
  future	
  NewMR	
  event	
  
Email	
  Michele.Poynter@TheFuturePlace.com 	
  	
  
2014	
  Pla9num	
  Sponsor	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
Q	
  &	
  A	
  
2014	
  Pla9num	
  Sponsor	
  
Ray	
  Poynter	
  
The	
  Future	
  Place	
  
Sue	
  Bell	
  
Susan	
  Bell	
  Research	
  
Suzanne	
  Burdon	
  
Susan	
  Bell	
  Research	
  
Sue Bell and Suzanne Burdon, Susan Bell Research, Australia
Festival of NewMR, December 2014
THANK	
  YOU	
  
Follow	
  our	
  	
   Blog	
   hRp://www.sbresearch.com.au/bell-­‐bird-­‐newsleRer/bb-­‐blog	
  
Subscribe	
  to	
  	
   Bell-­‐Bird	
   hRp://www.sbresearch.com.au/bell-­‐bird-­‐newsleRer	
  
	
  
Like	
  us	
  on	
  	
   Facebook	
   hRps://www.facebook.com/SusanBellResearch	
  
Check	
  out	
  our	
  	
   Website	
  	
   hRp://www.sbresearch.com.au/	
  
	
  
The	
  Fes'val	
  of	
  NewMR	
  2014	
  would	
  not	
  be	
  possible	
  without	
  our	
  sponsors.	
  Thanks	
  to:	
  
	
  
Our	
  Pla'num	
  Sponsor	
  for	
  2014	
  
Silver	
  Sponsors	
  
Session	
  Sponsors	
  
Media	
  Partner	
   Fes'val	
  Supporters	
  
•  Schlesinger	
  Associates	
  
•  GMI	
  
•  krea	
  
The	
  Fes'val	
  of	
   2014	
  

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Sue Bell and Suzanne Burdon - Festival of Nnew MR - 2014

  • 1. The  Fes'val  of  NewMR  2014  would  not  be  possible  without  our  sponsors.  Thanks  to:     Our  Pla'num  Sponsor  for  2014   Silver  Sponsors   Session  Sponsors   Media  Partner   Fes'val  Supporters   •  Schlesinger  Associates   •  GMI   •  krea   The  Fes'val  of   2014  
  • 2. Everything  we  know  about  face  to  face  groups  we  learned   from  online  qual 2014  Pla9num  Sponsor   Sue  Bell  &  Suzanne  Burdon     Susan  Bell  Research     Australia   Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
  • 3. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014    Everything  we  know  about  face  to  face  groups   we  learned  from  online  qual.  
  • 4. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     Maybe not everything!! Well  ….  
  • 5. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014    A  few  months  ago  ….  
  • 6. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     We  had  talked  to  14  people   who  had  par9cipated  in  a     3  day  online  Bulle9n  Board  Group  (BBG)   and  at  least  two  face  to  face  focus  groups   Some  weeks  later  …  
  • 7. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     ??   Face  to  face  to  online?  
  • 8. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014    But  online  to  face  to  face?  
  • 9. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     Community  interac9on   Can’t  hide  the  ‘real  me’   Stronger  engagement  =  beRer  crea9vity   Things  we  worried  about  losing  online  
  • 10. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     Can  give  the   issues  more   considera'on   Feel  more  in   control     I  can  be  myself    Less  in'midated  by   other  par'cipants   My  opinion  counts   I  don’t  fear   interjec'ons   I  express  myself   beTer,  never   tongue  'ed   vs  F2F,  they   found  that   online…   But…what  they  told  us  was  preRy  explosive!  
  • 11. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     Discourse   analysis   Sociology   Psychology   Challenging  some  myths  
  • 12. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     Creates  community   and  benefits  from      interac9on     These  are  individuals    –  no  real  interac9on   I am only there one or two hours. I am not there to make friends. I don't really care. I am someone who thinks about being judged in social situations. I tend to be more reserved. I wonder...did I say too much. I question myself. I felt more confident online . I enjoyed seeing other peoples perspectives, different opinions, where they're coming from.
  • 13. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     Myth  2   Gets  to  the  real  me     I  can  hide  the  real  me   Online you don't have to walk out with the people afterwards, or meet them in the shops. You're never likely to see them again. You can be yourself. More of the real you. You are likely to be more critical online because you don't have to see people's reactions and know by their body language that they are pissed off.
  • 14. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     Myth  3   Engagement  will  lead  to     debate  and  crea9vity   Online I can do more research You can think about what you want to say and process it. So you can go off and have a shower and think what you want to say then write it. In a face to face group you are put on the spot and you are influenced by the people around you. If someone goes off at a tangent you might forget about what you wanted to say. Lack  of  engagement   online  s9fles  crea9vity  
  • 15. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014    
  • 16. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014     The  things  we  worried  about    were  not  lost:   The  ‘real  me’   Crea9vity   We  have  concluded….   Our  core  skills  as  F2F   moderators  can  only  be   improved  by  beRer   understanding  the   respondent  experience   online.   Community  interac9on  
  • 17. Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014 THANK  YOU   2014  Pla9num  Sponsor   Suzanne Burdon and Sue Bell Susan Bell Research Australia
  • 18. The  Sponsors  for  this  Event   If  you  are  interested  in  sponsoring  a  future  NewMR  event   Email  Michele.Poynter@TheFuturePlace.com     2014  Pla9num  Sponsor   Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
  • 19. Q  &  A   2014  Pla9num  Sponsor   Ray  Poynter   The  Future  Place   Sue  Bell   Susan  Bell  Research   Suzanne  Burdon   Susan  Bell  Research   Sue Bell and Suzanne Burdon, Susan Bell Research, Australia Festival of NewMR, December 2014
  • 20. THANK  YOU   Follow  our     Blog   hRp://www.sbresearch.com.au/bell-­‐bird-­‐newsleRer/bb-­‐blog   Subscribe  to     Bell-­‐Bird   hRp://www.sbresearch.com.au/bell-­‐bird-­‐newsleRer     Like  us  on     Facebook   hRps://www.facebook.com/SusanBellResearch   Check  out  our     Website     hRp://www.sbresearch.com.au/    
  • 21. The  Fes'val  of  NewMR  2014  would  not  be  possible  without  our  sponsors.  Thanks  to:     Our  Pla'num  Sponsor  for  2014   Silver  Sponsors   Session  Sponsors   Media  Partner   Fes'val  Supporters   •  Schlesinger  Associates   •  GMI   •  krea   The  Fes'val  of   2014