The 7 P's of marketing document outlines the key marketing concepts of positioning, product, packaging, place, promotion, price, and people. Positioning involves how a company chooses to present itself and its products in the market to target customers. Product refers to the tangible goods or services a company offers. Packaging is how products are wrapped and presented. Place is about product distribution and location. Promotion involves communication strategies to build loyalty. Price depends on business objectives but also influences customer purchases. People, such as salespeople, are crucial for selling and distributing products.
This document discusses Cadbury's sales promotion strategy. It begins by outlining the objectives of the report, which are to study Cadbury's sales promotion strategies for children. It then provides definitions and characteristics of sales promotion techniques. Key points include that sales promotions are short-term marketing events to stimulate purchase. They involve communication of an incentive or deal along with a call to action. The document outlines pull and push promotion strategies and how they differ. It also discusses applying strategies over the product lifecycle and provides examples of common consumer and trade promotion techniques.
Linnie Garrett's boutique, LMarie's Boutique and Spa, will sell high-quality women's clothing targeting women ages late 20s to 70s. The clothing will be fashion-forward yet minimize problem areas, using fabrics like Lycra to slim the frame. Sales associates will receive training on customer service, sales techniques, and fashion to best assist customers. Employees will be evaluated biannually on goals like sales and customer feedback, and can earn rewards and higher pay for good performance.
Delaware India's skincare brand Taru is losing brand loyalty and market share as it fails to offer new product categories or a clear brand proposition. Customers are shifting to other brands that meet their changing needs. While the commercial head wants to replace Taru with a new premium brand from Germany called Lara, the profit center head believes Taru can regain loyalty by satisfying customer demands and offering incentive programs. The company plans to introduce Lara alongside Taru and capture more of the market through varied products, clear benefits, and promotions targeting all age groups. Understanding evolving consumer behavior is seen as key to increasing and retaining the brand.
The document outlines the plans for launching a new line of ayurvedic products by Annpurna Food Corporation, including conducting market research, identifying target demographics and psychographics, developing the product identity, determining pricing strategies, and developing a marketing plan addressing the 4Ps of product, price, place, and promotion. The company aims to provide healthy ayurvedic alternatives to tobacco products using traditional ingredients and establish distribution in both rural and urban areas.
The document discusses the 5 Ps of marketing - product, price, promotion, place, and people. It explains that considering these key marketing elements can help strategically position a business and its products and services in the market. Each of the 5 Ps is then defined in more detail, with examples of how a restaurant could apply them to target families as their customer market.
D&N Clinic provides primary healthcare services with a focus on better health outcomes and reducing health inequalities. The sales plan outlines promotional strategies like pull strategies using discounts and push strategies doing direct customer outreach. Digital marketing through social media platforms and search engine optimization will help build brand awareness. New packages tailored for different age groups and locations will target more customers. Gathering customer feedback will help improve services. Direct marketing using kiosk displays and corporate proposals will promote the D&N brand and lab services. Implementing these strategies can maximize awareness and attract new customers.
Boost is a popular health drink launched in 1975 in India by GlaxoSmithKline. It targets children ages 8-14, especially boys. South India is a major market. Boost uses a distribution network of depots, wholesalers, and retailers like grocery stores and supermarkets to get its products to consumers. It maintains competitive pricing similar to rivals to appeal to both rural and urban customers. Promotions focus on sports and feature cricketers endorsing Boost as the source of their energy.
The 7 P's of marketing document outlines the key marketing concepts of positioning, product, packaging, place, promotion, price, and people. Positioning involves how a company chooses to present itself and its products in the market to target customers. Product refers to the tangible goods or services a company offers. Packaging is how products are wrapped and presented. Place is about product distribution and location. Promotion involves communication strategies to build loyalty. Price depends on business objectives but also influences customer purchases. People, such as salespeople, are crucial for selling and distributing products.
This document discusses Cadbury's sales promotion strategy. It begins by outlining the objectives of the report, which are to study Cadbury's sales promotion strategies for children. It then provides definitions and characteristics of sales promotion techniques. Key points include that sales promotions are short-term marketing events to stimulate purchase. They involve communication of an incentive or deal along with a call to action. The document outlines pull and push promotion strategies and how they differ. It also discusses applying strategies over the product lifecycle and provides examples of common consumer and trade promotion techniques.
Linnie Garrett's boutique, LMarie's Boutique and Spa, will sell high-quality women's clothing targeting women ages late 20s to 70s. The clothing will be fashion-forward yet minimize problem areas, using fabrics like Lycra to slim the frame. Sales associates will receive training on customer service, sales techniques, and fashion to best assist customers. Employees will be evaluated biannually on goals like sales and customer feedback, and can earn rewards and higher pay for good performance.
Delaware India's skincare brand Taru is losing brand loyalty and market share as it fails to offer new product categories or a clear brand proposition. Customers are shifting to other brands that meet their changing needs. While the commercial head wants to replace Taru with a new premium brand from Germany called Lara, the profit center head believes Taru can regain loyalty by satisfying customer demands and offering incentive programs. The company plans to introduce Lara alongside Taru and capture more of the market through varied products, clear benefits, and promotions targeting all age groups. Understanding evolving consumer behavior is seen as key to increasing and retaining the brand.
The document outlines the plans for launching a new line of ayurvedic products by Annpurna Food Corporation, including conducting market research, identifying target demographics and psychographics, developing the product identity, determining pricing strategies, and developing a marketing plan addressing the 4Ps of product, price, place, and promotion. The company aims to provide healthy ayurvedic alternatives to tobacco products using traditional ingredients and establish distribution in both rural and urban areas.
The document discusses the 5 Ps of marketing - product, price, promotion, place, and people. It explains that considering these key marketing elements can help strategically position a business and its products and services in the market. Each of the 5 Ps is then defined in more detail, with examples of how a restaurant could apply them to target families as their customer market.
D&N Clinic provides primary healthcare services with a focus on better health outcomes and reducing health inequalities. The sales plan outlines promotional strategies like pull strategies using discounts and push strategies doing direct customer outreach. Digital marketing through social media platforms and search engine optimization will help build brand awareness. New packages tailored for different age groups and locations will target more customers. Gathering customer feedback will help improve services. Direct marketing using kiosk displays and corporate proposals will promote the D&N brand and lab services. Implementing these strategies can maximize awareness and attract new customers.
Boost is a popular health drink launched in 1975 in India by GlaxoSmithKline. It targets children ages 8-14, especially boys. South India is a major market. Boost uses a distribution network of depots, wholesalers, and retailers like grocery stores and supermarkets to get its products to consumers. It maintains competitive pricing similar to rivals to appeal to both rural and urban customers. Promotions focus on sports and feature cricketers endorsing Boost as the source of their energy.
A marketing mix presentation carried out by Wize Foods Company giving a brief description of what the marketing mix entails.
This will be of help to students, business organisations and researchers
The document discusses determining the marketing mix, known as the 4 P's of marketing, for a new small business enterprise. The 4 P's are product, price, place, and promotion. An example is given of manufacturing wax crayons and potential marketing strategies are identified, such as offering a variety of products at different price points and promoting through advertising in schools. However, the marketing mix still needs to be confirmed before finalizing plans and implementation. Determining the right marketing mix is important for success but also poses challenges for a new enterprise.
The document provides an overview of marketing strategies for a new watermelon juice product. It discusses developing the product with a red and green color scheme. It outlines an expansion grid strategy to promote the new product in existing markets. Key marketing strategies include advertising, personal selling, sales promotions, and public relations. It also discusses competitor analysis of similar juice brands, identifying strengths and weaknesses. Customer perceived value and maintaining profitable relationships are addressed.
We continue with the 5 step sustainability marketing strategy development process and take time to practice stakeholder mapping as a key part of the first step: Screening Issues and Actors.
K&N's is opening a new restaurant branch in Lahore to provide safe, healthy and hygienic food options. The restaurant will offer a variety of starters, burgers/sandwiches, pizzas, steaks and desserts made with fresh ingredients. K&N's aims to differentiate itself by ensuring food safety and providing a relaxing environment for customers. The target market includes students and professionals who want convenient yet nutritious meals in a soothing atmosphere.
This document provides an overview of Parle Products and their Parle-G biscuit brand. Some key points:
- Parle Products was founded in 1929 in Mumbai and began biscuit production in 1939, introducing popular brands like Parle-G and Monaco.
- Parle-G became the undisputed leader in the Indian biscuit category due to its great taste, high nutrition, and quality. It is now the world's largest selling biscuit brand.
- Over the decades, Parle-G has evolved its packaging and launched advertising campaigns to increase brand awareness and affinity with consumers of all ages across India. It is now an iconic Indian brand.
This document provides details of a case study for the launch of soft drink brands Canada Dry and Canada Crush by ABC Bottlers in the Indian market. It includes market research findings for Pune, the business and distribution plans for ABC Bottlers covering their sales targets, product pricing, promotion strategy, and distribution network. It also outlines alternatives for launching the brands, focusing on modifying consumer habits, discounted pricing, distribution strategies involving different dealers and retailers, and promotion plans targeting youth for Crush and adults for Canada Dry using advertising, celebrity endorsements, and tie-ups.
This document is a project report submitted by Sonu Kumar for their MBA program. The report focuses on the distribution strategy of Pepsi in Hajipur, Bihar. It includes an introduction to PepsiCo and its business segments. The report also provides profiles of Pepsi's bottling partners in India - Varun Beverages Ltd and Jaipuria Group. It then covers the research methodology used, data analysis from retailers and distributors, a SWOT analysis, conclusions and recommendations. The overall aim of the report is to analyze Pepsi's distribution strategy and identify opportunities to increase their market share in the region.
The document discusses the 7P's of marketing mix, which are product, price, place, promotion, process, physical appearance, and people. It uses Coca-Cola as an example to explain each P. Coca-Cola bottles come in various sizes and volumes with different shapes, labels, and physical characteristics to appeal to customers. The marketing mix variables must be blended according to the marketing objectives, target market, and other factors to effectively market products and services.
Ms. Bhoomicka Amit is seeking to resume her career after a 4 year break to care for her family. She has over 15 years of experience in marketing and sales roles in the pharmaceutical industry. Her experience includes developing marketing strategies, managing product portfolios, preparing regulatory dossiers and promotional materials, and managing sales territories. She holds a diploma in marketing management and various other qualifications.
This document outlines 5 principles of sustainable marketing: 1) Consumer-oriented marketing which focuses on customer needs and satisfaction, 2) Customer-value marketing which provides customers the best cost, product, or service, 3) Innovative marketing which introduces new marketing ideas and approaches, 4) Sense-of-mission marketing where a company's mission has a broader social context than just products, and 5) Societal marketing which takes into account society's long term welfare such as environmental campaigns. Examples are given for each principle.
Nalli Silk Sarees is a 95 million dollar company founded in 1928 that sells women's clothing including sarees. It has 22 retail stores across India and plans to open 12 more. While it dominates the saree market due to its national presence, increasing growth has made management more complex. Uniform pricing across stores increased costs. Competition and a changing market with more western influences also presents challenges. The company needs to address issues like limited brand awareness, lack of promotions and discounts, and changing customer preferences to remain successful.
The document provides details about the development and marketing of a new mint milk product for the Olpers brand called Moneta. It discusses conducting market research which found high interest in a mint flavored milk drink. Product alternatives like coconut milk and date milk were considered but mint milk was selected. The document outlines the product development process from idea generation to production. It discusses setting a neutral pricing strategy and marketing the new product during its introductory, growth, maturity and decline stages in the market lifecycle. Segmented pricing and discounts are proposed based on purchase quantity.
Target Communication Case Study - SWOT AnalysisKiah Simmons
Target developed a fully recyclable gift card made from polypropylene plastic to promote environmental awareness. Donating 5% of card sales to the Humane Society would garner support from pet owners and further establish Target as caring about communities and consumers. The marketing slogan "Good for the Earth, Good for the Community, Good for Yourself" highlights the card's environmental and charitable benefits as well as consumer satisfaction.
Ultimate Promotional Solutions Marketing Plan 2018 WhitepaperiPromo.com
This document outlines a process for developing an effective promotional marketing plan. It discusses defining the target audience, goals, objectives, timeline and budget. It also covers selecting promotional solutions based on their utility, desirability, and ability to generate impressions. Following this process and focusing on the needs of the target audience and goals of the organization will help ensure promotional marketing success.
Kit Kat was introduced in the UK in 1935 and is now owned by Nestle. It consists of chocolate-covered wafer fingers. Kit Kat has expanded globally and offers various products like balls and minis. The document proposes a new Kit Kat bottle product that contains chocolate balls that can be dispensed one by one by turning the bottle. It discusses marketing this product through family packs and promotions around holidays. Placement would be in supermarkets, gas stations, airports and online. The target audience is families and friend groups looking for a sharing snack. Competitors offer similar chocolate-wafer products but not in a portable bottle format. The product, pricing, partners and value proposition are outlined in a business model canvas.
Product, services and branding strategiesLizelle Turla
This document discusses key concepts related to products and services. It begins by defining a product as a bundle of benefits offered to customers to satisfy needs. Products can be tangible goods, services, or hybrid offers. When developing products, marketers must identify customer needs, design the product, and find ways to augment it with additional features. A product line consists of a group of related products, and companies can lengthen, widen, or deepen their product mix. For services, the key challenges are intangibility, inseparability, and variability. To improve services, companies must focus on internal service quality, satisfying employees, and greater customer value.
Build a Solid Promotional Solutions Plan by Connecting to iPromo!iPromo
Want to enhance your brand awareness! If yes, then visit iPromo and build your marketing strategies through different promotional products. https://www.ipromo.com/
The document discusses marketing concepts and criticisms of marketing. It summarizes that traditional marketing focuses on short-term gains over long-term sustainability, while the concepts of green marketing and sustainable marketing aim to meet present consumer and business needs without compromising the future. The key aspects of green and sustainable marketing are considering environmental and social impacts, as well as future generations, through initiatives like green products and responsible actions from both businesses and consumers.
Premium Collectibles Company helps brands connect with consumers through meaningful collectible programs. Their proprietary manufacturing process produces high-quality collectibles that address shifting consumer values. Case studies showed collectible programs increased sales, market share, and brand loyalty for companies like Red Rose Tea, Dare biscuits, and Novartis pharmaceuticals.
The document discusses international promotion. It explains that promotion plays a vital role in providing foreign customers with product information and creating desirability among potential foreign buyers. The goal of the activity is to understand the use and complements of international promotion, as companies are now trading globally and transferring new marketing concepts. International promotion offers a mix of activities and strategies to appropriately provide products and services to consumers. Examples are provided of how IKEA and Under Armour adapted their strategies and promotions for different international markets. In conclusion, international promotion is important for addressing issues like bad publicity, increasing sales, and knowing how to successfully enter new markets.
1. Small, low-priced packaging allows rural consumers to try products that would otherwise be out of their price range. This strategy has been successfully used by other consumer goods.
2. Products designed for rural consumers should be sturdy enough to withstand rough handling and storage, as rural consumers value durability. They also prefer bright, flashy colors.
3. Rural consumers are more concerned with a product's utility than its brand name, but brand name recognition is still important for easy recall and trust.
A marketing mix presentation carried out by Wize Foods Company giving a brief description of what the marketing mix entails.
This will be of help to students, business organisations and researchers
The document discusses determining the marketing mix, known as the 4 P's of marketing, for a new small business enterprise. The 4 P's are product, price, place, and promotion. An example is given of manufacturing wax crayons and potential marketing strategies are identified, such as offering a variety of products at different price points and promoting through advertising in schools. However, the marketing mix still needs to be confirmed before finalizing plans and implementation. Determining the right marketing mix is important for success but also poses challenges for a new enterprise.
The document provides an overview of marketing strategies for a new watermelon juice product. It discusses developing the product with a red and green color scheme. It outlines an expansion grid strategy to promote the new product in existing markets. Key marketing strategies include advertising, personal selling, sales promotions, and public relations. It also discusses competitor analysis of similar juice brands, identifying strengths and weaknesses. Customer perceived value and maintaining profitable relationships are addressed.
We continue with the 5 step sustainability marketing strategy development process and take time to practice stakeholder mapping as a key part of the first step: Screening Issues and Actors.
K&N's is opening a new restaurant branch in Lahore to provide safe, healthy and hygienic food options. The restaurant will offer a variety of starters, burgers/sandwiches, pizzas, steaks and desserts made with fresh ingredients. K&N's aims to differentiate itself by ensuring food safety and providing a relaxing environment for customers. The target market includes students and professionals who want convenient yet nutritious meals in a soothing atmosphere.
This document provides an overview of Parle Products and their Parle-G biscuit brand. Some key points:
- Parle Products was founded in 1929 in Mumbai and began biscuit production in 1939, introducing popular brands like Parle-G and Monaco.
- Parle-G became the undisputed leader in the Indian biscuit category due to its great taste, high nutrition, and quality. It is now the world's largest selling biscuit brand.
- Over the decades, Parle-G has evolved its packaging and launched advertising campaigns to increase brand awareness and affinity with consumers of all ages across India. It is now an iconic Indian brand.
This document provides details of a case study for the launch of soft drink brands Canada Dry and Canada Crush by ABC Bottlers in the Indian market. It includes market research findings for Pune, the business and distribution plans for ABC Bottlers covering their sales targets, product pricing, promotion strategy, and distribution network. It also outlines alternatives for launching the brands, focusing on modifying consumer habits, discounted pricing, distribution strategies involving different dealers and retailers, and promotion plans targeting youth for Crush and adults for Canada Dry using advertising, celebrity endorsements, and tie-ups.
This document is a project report submitted by Sonu Kumar for their MBA program. The report focuses on the distribution strategy of Pepsi in Hajipur, Bihar. It includes an introduction to PepsiCo and its business segments. The report also provides profiles of Pepsi's bottling partners in India - Varun Beverages Ltd and Jaipuria Group. It then covers the research methodology used, data analysis from retailers and distributors, a SWOT analysis, conclusions and recommendations. The overall aim of the report is to analyze Pepsi's distribution strategy and identify opportunities to increase their market share in the region.
The document discusses the 7P's of marketing mix, which are product, price, place, promotion, process, physical appearance, and people. It uses Coca-Cola as an example to explain each P. Coca-Cola bottles come in various sizes and volumes with different shapes, labels, and physical characteristics to appeal to customers. The marketing mix variables must be blended according to the marketing objectives, target market, and other factors to effectively market products and services.
Ms. Bhoomicka Amit is seeking to resume her career after a 4 year break to care for her family. She has over 15 years of experience in marketing and sales roles in the pharmaceutical industry. Her experience includes developing marketing strategies, managing product portfolios, preparing regulatory dossiers and promotional materials, and managing sales territories. She holds a diploma in marketing management and various other qualifications.
This document outlines 5 principles of sustainable marketing: 1) Consumer-oriented marketing which focuses on customer needs and satisfaction, 2) Customer-value marketing which provides customers the best cost, product, or service, 3) Innovative marketing which introduces new marketing ideas and approaches, 4) Sense-of-mission marketing where a company's mission has a broader social context than just products, and 5) Societal marketing which takes into account society's long term welfare such as environmental campaigns. Examples are given for each principle.
Nalli Silk Sarees is a 95 million dollar company founded in 1928 that sells women's clothing including sarees. It has 22 retail stores across India and plans to open 12 more. While it dominates the saree market due to its national presence, increasing growth has made management more complex. Uniform pricing across stores increased costs. Competition and a changing market with more western influences also presents challenges. The company needs to address issues like limited brand awareness, lack of promotions and discounts, and changing customer preferences to remain successful.
The document provides details about the development and marketing of a new mint milk product for the Olpers brand called Moneta. It discusses conducting market research which found high interest in a mint flavored milk drink. Product alternatives like coconut milk and date milk were considered but mint milk was selected. The document outlines the product development process from idea generation to production. It discusses setting a neutral pricing strategy and marketing the new product during its introductory, growth, maturity and decline stages in the market lifecycle. Segmented pricing and discounts are proposed based on purchase quantity.
Target Communication Case Study - SWOT AnalysisKiah Simmons
Target developed a fully recyclable gift card made from polypropylene plastic to promote environmental awareness. Donating 5% of card sales to the Humane Society would garner support from pet owners and further establish Target as caring about communities and consumers. The marketing slogan "Good for the Earth, Good for the Community, Good for Yourself" highlights the card's environmental and charitable benefits as well as consumer satisfaction.
Ultimate Promotional Solutions Marketing Plan 2018 WhitepaperiPromo.com
This document outlines a process for developing an effective promotional marketing plan. It discusses defining the target audience, goals, objectives, timeline and budget. It also covers selecting promotional solutions based on their utility, desirability, and ability to generate impressions. Following this process and focusing on the needs of the target audience and goals of the organization will help ensure promotional marketing success.
Kit Kat was introduced in the UK in 1935 and is now owned by Nestle. It consists of chocolate-covered wafer fingers. Kit Kat has expanded globally and offers various products like balls and minis. The document proposes a new Kit Kat bottle product that contains chocolate balls that can be dispensed one by one by turning the bottle. It discusses marketing this product through family packs and promotions around holidays. Placement would be in supermarkets, gas stations, airports and online. The target audience is families and friend groups looking for a sharing snack. Competitors offer similar chocolate-wafer products but not in a portable bottle format. The product, pricing, partners and value proposition are outlined in a business model canvas.
Product, services and branding strategiesLizelle Turla
This document discusses key concepts related to products and services. It begins by defining a product as a bundle of benefits offered to customers to satisfy needs. Products can be tangible goods, services, or hybrid offers. When developing products, marketers must identify customer needs, design the product, and find ways to augment it with additional features. A product line consists of a group of related products, and companies can lengthen, widen, or deepen their product mix. For services, the key challenges are intangibility, inseparability, and variability. To improve services, companies must focus on internal service quality, satisfying employees, and greater customer value.
Build a Solid Promotional Solutions Plan by Connecting to iPromo!iPromo
Want to enhance your brand awareness! If yes, then visit iPromo and build your marketing strategies through different promotional products. https://www.ipromo.com/
The document discusses marketing concepts and criticisms of marketing. It summarizes that traditional marketing focuses on short-term gains over long-term sustainability, while the concepts of green marketing and sustainable marketing aim to meet present consumer and business needs without compromising the future. The key aspects of green and sustainable marketing are considering environmental and social impacts, as well as future generations, through initiatives like green products and responsible actions from both businesses and consumers.
Premium Collectibles Company helps brands connect with consumers through meaningful collectible programs. Their proprietary manufacturing process produces high-quality collectibles that address shifting consumer values. Case studies showed collectible programs increased sales, market share, and brand loyalty for companies like Red Rose Tea, Dare biscuits, and Novartis pharmaceuticals.
The document discusses international promotion. It explains that promotion plays a vital role in providing foreign customers with product information and creating desirability among potential foreign buyers. The goal of the activity is to understand the use and complements of international promotion, as companies are now trading globally and transferring new marketing concepts. International promotion offers a mix of activities and strategies to appropriately provide products and services to consumers. Examples are provided of how IKEA and Under Armour adapted their strategies and promotions for different international markets. In conclusion, international promotion is important for addressing issues like bad publicity, increasing sales, and knowing how to successfully enter new markets.
1. Small, low-priced packaging allows rural consumers to try products that would otherwise be out of their price range. This strategy has been successfully used by other consumer goods.
2. Products designed for rural consumers should be sturdy enough to withstand rough handling and storage, as rural consumers value durability. They also prefer bright, flashy colors.
3. Rural consumers are more concerned with a product's utility than its brand name, but brand name recognition is still important for easy recall and trust.
The document discusses marketing management and the marketing mix. It provides an overview of the key elements of marketing management including marketing research, market planning, product development, packaging, branding, pricing, promotion, distribution, and customer service. It also outlines different marketing philosophies including the production concept, product concept, selling concept, marketing concept, and social marketing concept. Finally, it discusses each element of the marketing mix - product, price, place, and promotion - and provides important questions to consider for each element.
This document provides an overview of consumer behavior and consumer research. It discusses key concepts like the marketing concept, segmentation, targeting, and positioning. It also covers different types of consumer research methods, including quantitative, qualitative, and combining the two approaches. The consumer research process is outlined, including developing objectives, using secondary data, designing primary research, data collection methods, and ensuring validity and reliability. Key qualitative data collection methods like in-depth interviews and focus groups are also described. The document is an educational resource on consumer behavior and the consumer research process.
Marketing is about identifying and meeting human needs in a way that benefits both customers and the organization. The marketing concept holds that achieving organizational goals depends on knowing customer needs and wants and delivering superior value compared to competitors. Marketing involves identifying target markets and growing customers through creating, delivering, and communicating value. Effective marketing also considers relationships with stakeholders, integrates various communications, motivates internal employees, and measures both financial and non-financial performance.
This document provides an overview of key concepts in marketing management. It discusses the marketing process, scope of marketing, core concepts like segmentation and the marketing mix (4Ps). It also covers new product development stages, classification of new products, product life cycle, and factors influencing distribution decisions. The document is an introductory guide to understanding markets and the marketing function in businesses.
Here are the key points regarding the capital budgeting analysis of the two proposed projects for the New Heritage Doll Company:
- The MMDCE (Make My Doll Clothing Extension) involves extending the company's existing doll clothing line, while the DYOD (Design Your Own Doll) involves launching an entirely new product line where customers can customize their own doll.
- The MMDCE has less risk than the DYOD since it builds on an existing product category, while the DYOD involves risks associated with a new product launch. Therefore, a higher discount rate of 9% should be used for the DYOD's NPV calculation versus 8.4% for the MMDCE.
-
The document discusses the process of product development, which involves identifying customer needs and wants, creating a product to meet those needs, and testing and refining the product. An important part of product development is concept development, which includes identifying target specifications through market research, analyzing competitors, developing product concepts, and selecting a final concept. The stages of concept development ensure an entrepreneur understands customer needs and develops a product that offers a unique value proposition compared to competitors.
The document discusses various marketing research techniques including market validation, concept testing, focus groups, and prototyping. It provides details on each technique such as how focus groups gather bulk information but in-depth interviews allow for personal opinions. The document also outlines 5 steps for determining the validity of a venture: writing goals/assumptions/hypotheses, assessing market size and share, researching search volumes, conducting customer interviews, and testing products/services. Lastly, it discusses the importance of selecting the right target market and considering factors like market size, growth, and costs.
This document provides information about General Mills Canada Corporation and their Pillsbury refrigerated cookie business. It discusses their market share and target consumers in Canada. Research showed Canadians prefer scratch baking but working mothers and kids' influence on purchases are opportunities. The recommended target is working mothers and kids. The brand message should highlight how Pillsbury saves time while providing homemade experience. This message could be communicated through kid-friendly packaging, personalization options, and ads showing time savings for busy mothers.
Marketing mix is one of the major concepts in modern marketing. It is the combination of various elements which constitutes the company’s marketing system. It is set of controllable marketing variables that the firm blends to produce the response it wants in the target market. Though there are many basic marketing variables.
Product management and its principles.Ankush Goyal
The document discusses key principles of product management. It covers defining the core purpose or vision of a product, understanding customer problems from their perspective through empathy, and focusing on solving people's problems before defining product features. The document also discusses other principles like identifying the different stages in a product's lifecycle from introduction to maturity to decline, and the roles and responsibilities of a product manager in planning, coordinating, and developing a product.
Introduction to marketing and marketing conceptsRishabh Maity
1) Marketing involves the exchange of goods between buyers and sellers to mutual benefit. It is a social and managerial process through which individuals and groups obtain what they need and want by creating and exchanging products of value.
2) Selling focuses on pushing existing products to customers through promotional efforts, while marketing takes a customer-oriented approach by understanding customer needs and pulling customers towards products designed to satisfy them.
3) The marketing concept proposes satisfying customer needs through coordinated efforts across an organization to create, deliver, and communicate superior value.
Home Depot Integrated Marketing Campaign Plan for IMC 610Genifer Snipes
This campaign plan was for the first class I completed in West Virginia University's Integrated Marketing Communication masters' program. In six weeks, I completed a preliminary environmental audit and marketing campaign encompassing PR, advertising, and sales promotions in addition to learning about many of these topics for the first time.
Similar to Successful client promotion case studies using promo products to grow a business part 3 converted (20)
Promotional Calendars from Promo Direct: Start 2021 with a Huge Marketing Bang!Gary Taylr
At Promo Direct, we feature an extensive range of attractive and custom promotional calendars that will surely win the attention and appreciation of people.
7 medical promotional products that are relevant in the coronavirus ageGary Taylr
The Coronavirus disease (COVID-19) outbreak of 2020 has shaken up the world, creating a sense of panic across nations. There is a mad rush for medical supplies with stocks running out sooner than expected.
8 Exciting Giveaways For International Women’s Day (March 8)Gary Taylr
International Women’s Day or IWD is celebrated every year on March 8. Promo Direct has made things easier by listing promotional products that will find favor with women in your target audience (both employees and customers)
6 promotional journals to ensure your brand shines in 2020Gary Taylr
Humans are the most creative beings on earth. They are always thinking about ways to enhance their lives and of those around them. 2020 provides the perfect opportunity for you to use journals as giveaways.
8 promotional hoodies for your next marketing campaign convertedGary Taylr
Did you know that hooded sweatshirts have a history that dates back to the 1930s? First produced by American sportswear company Champion, sweatshirts were used as utilitarian garments by American workers who toiled in freezing New York warehouses.
10 Bamboo Promotional Products For An Eco-friendly Marketing CampaignGary Taylr
With rising concerns on climate change, the world is tilting towards adopting eco-friendly practices in the way businesses are run. Look around and you’ll notice that a lot of companies invest in eco-friendly promotional products to connect with target audiences.
9 promotional fall apparel for the perfect marketing campaign this season! co...Gary Taylr
This document provides a list of 9 promotional fall apparel items that are suitable for marketing campaigns. The items include pullovers, sweatshirts, jackets, long sleeve shirts, and hats made of materials like fleece and cotton. Each product is described in 1-2 sentences highlighting features like fabric blend, pockets, hoods, and personalization options. The summary encourages readers to order from this collection of affordably priced promotional fall apparel.
Go through this presentation to keep yourself informed about all major trade exhibitions going to occurs in April 2016. Choose your best tradeshow to start your own marketing campaign for your business.
7 Interesting Facts To Celebrate Valentine’s DayGary Taylr
Every year, we get a lot of orders for giveaways to celebrate Valentine's Day. It's the same this year as well. We have decided to celebrate Valentine's Day with this list of fun facts. We hope you enjoy them!
Preparing A 7 Wonders List for OrganizationsGary Taylr
This article introduces a new concept – “7 Wonders For Organizations”. Readers can deploy this list at their workplace to encourage unity among employees while motivating them in a big way.
10 Tips To Recover From Business FailureGary Taylr
As a businessperson, you cannot expect to sail smoothly through without a glitch. Failure is a commonplace but overcoming it and learning from the experience paves the way to successful endeavors. If you have encountered a failure, here are 10 helpful tips you can refer to steer back on the course again.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Successful client promotion case studies using promo products to grow a business part 3 converted
1. Successful Client Promotion Case Studies: Using
Promo Products to Grow a Business (Part – 3)
Promo products are cost-effective marketing tools and have been highly preferred by small
companies to big enterprises. Many businesses recognize the importance of promotional
products to enhance brand awareness, reach their target audience, and boost sales.
This 4 part series covers client promotion campaigns that implemented promo items to
improve their marketing campaign’s success rate.
Part 3 of the series consists of 4 case studies that fall under Consumer programs,
Distributor/Supplier Collaboration programs, and Employee Wellness programs.
If you have not checked out part 2 yet, click
here. (https://www.promodirect.com/blog/2021/03/5-successful-client-promotion-case-
studies-using-promo-products-to-grow-a-business-part-2/)
Let’s quickly go through the case studies.
1) Consumer Programs
#Case Study 1
Client: An organization that supplies adhesive technologies to a wide range of sectors.
Target Audience: 3000 families looking for back-to-school items.
2. Primary Objective: The primary goal was to turn the stores into back-to-school destinations
and promote the client’s products.
Overall Cost: $20,325
Strategy & Execution: The distributor collaborated with the marketing team and introduced
merchandise ideas to complement their planned activities. Environmentally-friendly
sandwich wrappers and promo cards were selected. The client also arranged for ice-cream
trucks, offering free ice creams along with logoed ice cream sleeves. The idea was to create a
lot of brand exposure and boost sales.
Results: The campaign successfully engaged more than 8,000 people. The stores also
witnessed a 17% increase in sales.
Similar Product Recommendations:
1) Folding Can Cooler Sleeve
2) BIC® Full-Color Business Card Magnet
3) Bic® Clic Stic Pens
4) Carmel Jotter Notepad with Pen
#Case Study 2
Client: Alterations and sewing brand.
Target Audience:
• People residing in low-population towns.
• People who needed a seamstress to alter, repair and sew various kinds of items.
Primary Objective:
• To have an alteration and sewing business with a consistent customer base and reach $3,500
in 12 months.
• Since locals in remote towns reuse items instead of buying new ones, the main objective was
to start a sewing business in the community.
•
Overall Cost: $673.75
Strategy And Execution: A postcard was mailed to 318 households, and pens that featured a
textile-type barrel were ordered. Each customer that came to pick up their completed
alteration, was gifted with a pen.
The customers had a positive response to the pen, and almost all of them could relate the
textile coated barrel with the brand. The pens were also distributed to other businesses in the
area.
The mailed postcards had the image of the seamstress in the back and UV coating in the
front. Customers were requested to pass the card to their families and friends.
Results: Within ten months, the company took over 206 alteration jobs and earned
$3,564.15. Customers were also asked how they heard about the company. 32 people said
they were referred by someone, 42 were attracted to the pen and enquired about the business,
102 heard of the company because of the postcard.
Similar Product Recommendations:
1) Antibacterial Satin Pen
2) Storm Pen
3) Glow In The Dark Business Card Magnet
4) Large Boat Tote
3. 2) Distributor/Supplier Collaboration Programs
#Case Study 3
Type Of Client: Asset disposition & liquidation consultants
Target Audience: 22 professionals from upper management.
Primary Objective: The client wanted to acknowledge and celebrate the successful
liquidation of a national retail brand. Since the liquidation surpassed the expectation and
goals, the client requested an award tombstone. The branding guidelines outlined by the
managing director needed to be taken into consideration.
Overall Cost: $2,912
Strategy & Execution: The distributor knew the client well as they had worked on previous
projects. A classy-looking rectangular tombstone was considered, and the client planned to
gift them to the upper management staff. It was created using three acrylic pieces. The
company’s logo and the liquidation amount were imprinted with bold colors. It had a unique
design that perfectly captured the client’s brand.
Results: The upper management was extremely pleased with the final result, and each one of
them had the tombstone award placed in either their home or office.
Similar Product Recommendations:
1) Enterprise Octagon Award
2) Culmination Glass Award
3) Large Dichroic Achievement Award
4) Dublin Art Glass Award
3) Employee Wellness Program
#Case Study 4
Client: A fortune 500 company.
Target Audience: 400 employees that include warehouse, office, and upper management
staff.
Primary Objective: The client wanted to promote their wellness program and encourage
employees to lead a healthy lifestyle.
Overall Cost: $4,500
Strategy & Execution: The client had a robust employee wellness program. They wanted to
develop a campaign that would encourage their employees to prioritize nutrition,
mindfulness, environmental security, and overall health. The idea was to have a better and
stronger organization with employees who were mentally and physically fit. The promotion
was aimed at reinforcing well-being by providing items that are functional, durable, and
visible. Products like a fitness bag, cutting board, salad boxes, awareness bracelets were
chosen as giveaways.
Results: Many employees were impressed by the giveaways and started leading a healthy
lifestyle. The products served as a constant reminder for well-being, and the company noticed
an improvement in terms of employee retention and sales.
Similar Product Recommendations:
1) Printed Wristbands 3/4″
2) Square Gel Beads Hot/Cold Pack
3) Yoga Fitness Tote
4) 20 oz Fitness Shaker
5) Salad To Go
4. We hope you found some noteworthy insights from this article. Stay tuned for part 4 of the
series, where we will cover some more client promotion case studies. If you want some more
promo product recommendations, then feel free to connect with us. We look forward to
hearing from you!
Promo Direct, Inc.
931 American Pacific Dr. Suite 100
Henderson, NV 89014
Call: 1-800-748-6150
https://www.promodirect.com/