2. ‘S’ stands for ‘STRONG INCENTIVE’
or ‘STRONG CALL TO ACTION’
Website Pages that promote products or services ‘MUST’ include strong
incentives for your visitors to download, sign up or call you!
In this competitive fast paced world you’ve got a couple of seconds to grab
your prospect and inspire them to take the action you want them to take.
What’s in it for them?
3. ‘U’ stands for ‘UNCLUTTERED
& DISTRACTION FREE’
As the saying goes, ‘Let the dog see the rabbit’
Make sure your layout, headings, graphics and copy are all focussed on the job
in hand, grabbing the prospects attention, holding the attention and moving
them to the action desired.
If your layout components
are not on focus,
loose them!
4. ‘C’ stands for ‘CLEAR DISCRIPTIONS’
Clearly Describe your offer! Cleaver headings, witty tag lines may entertain
you, but who’s to say your prospects will be entertained,
...or even understand them?
Has it ever taken you 30 seconds to get a joke or understand the meaning of a phrase?
You don’t have 30 seconds with your online prospects, you’ve
probably got less than 5 !
BE CLEAR ABOUT YOUR OFFER
5. ‘C’ stands for ‘CONVEY VALUE’
‘The Value Proposition’ or what your offer is going to do for them, how it’s
going to help them, how it’s going to better their lives, their prospects,
their situation.
Clearly Describe THE BENEFITS of your offer.
Can the value of your offer
easily be percieved to be
greater than it’s cost?
6. ‘E’ stands for ‘EXTRACT’
Design your forms to extract useful information from your prospects.
What information do you need to make a follow up to the enquiry?
If you are writing an email or making a call, what info will help you complete
the job with ease and confidence?
Tailor Your Forms Accordingly
7. ‘S’ stands for ‘SOCIAL MEDIA’
Include social linking icons on your pages, make it as easy as possible for
interested prospects to share your offer through their Social Pages.
The UK has 30 million Facebook Users, on average each
user has 100+ Facebook friends!
Let them Talk About You !!
8. ‘S’ stands for ‘SEND A THANK YOU’
Sending a thank you email is a simple but effective way to start building a
relationship with your prospects. You are thanking them immediately for
completing your enquiry form and opening the door to further contact.
If you intend to call, you’ve turned a cold call into a warmer call!
Auto Email Responders make
quick work of it!
9. SUCCESS
• Strong Incentives & Calls to Action to Sign Up
• Uncluttered & Distraction Free Layouts
• Clear Descriptions
• Convey Value
• Extract the Key Information you Require
• Share through Social Media
• Send Automated Thank You Emails
And if it all seems like hard work, contact Ape Red Media, we’ll help you put it all in place.
Email: info@apered.com
Web: www.apered.com
