SlideShare a Scribd company logo
Market Research
05.2016SubCentral.io
Tremendous Growth in SaaS Spending - Forrester
$78.43B in SaaS revenue will be
generated in 2015, increasing to
$132.57 in 2020, attaining a
compound annual growth rate
(CAGR) of 9.14%
Metric: SaaS spending is
expected to double in the next 5
years.
http://www.forbes.com/sites/louiscolumbus/2015/01/2
4/roundup-of-cloud-computing-forecasts-and-market-
estimates-2015/#4ef9b617740c
SubCentral.io
Reinforcement in Growing SaaS Spend - International Data Corporations
IDC predicted that spending on IT cloud
services would jump at a compounded
annual growth rate 22.8 per over the next
five years to $128B.
Metric: 23% increase YoY in IT spending
http://www.enterprisetech.com/2014/11/03/forecasts-call-cloud-
burst-2018/
SubCentral.io
Adoption + Growth = Acceleration is SaaS Spending - Rethinking Fundamentals
Approximately 70% of companies are
currently in a “committed / in process”,
“experimental / learning”, or “no digital
footprint” stage of implementing cloud IT.
It is expected to shrink dramatically to an
“engaged / ongoing” or “established /
improving” stage over the next 3-5 years.
Metric: 70% of companies are in the
early stage of utilizing cloud computing
http://www.enterprisetech.com/2014/11/03/forecasts-call-cloud-
burst-2018/
SubCentral.io
SMB Markets Leading Spending Growth – IMEX Research
The SMB Market is exploding. Cloud
IT spending for SMB has far
outpaced large company spending,
and many companies now shifting
their focus to this fast growing
segment.
Metric: 38% of the cloud IT
market is SMB
http://www.imexresearch.com/pdfs/go-to-mkt.pdf
SubCentral.io
Only the Beginning of SaaS Adoption - Digital Business, Rethinking Fundamentals
By 2018, more than 60% of enterprises will
have at least half of their infrastructure on
cloud-based platforms.
Metric: Only 30% of companies have
50% or more of infrastructure in the
cloud, but doubling by 2018
http://cbs2014.saugatucktechnology.com/images/Documents/Pr
esentations/CBS14%20McNee%20Keynote%20-
%20Cloud%20and%20Digital%20Business-12Nov2014.pdf
SubCentral.io
IDG Enterprise
Security, cloud computing, and mobile
devices are the top 3 initiatives IT
executives are planning to have their
organizations focus on over the next 12
months.
Metric: The cloud is here to stay, and
companies struggle managing it.
http://www.idgenterprise.com/report/state-of-the-network-2015
SubCentral.io

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SubCentral - Cloud Software Market Research

  • 2. Tremendous Growth in SaaS Spending - Forrester $78.43B in SaaS revenue will be generated in 2015, increasing to $132.57 in 2020, attaining a compound annual growth rate (CAGR) of 9.14% Metric: SaaS spending is expected to double in the next 5 years. http://www.forbes.com/sites/louiscolumbus/2015/01/2 4/roundup-of-cloud-computing-forecasts-and-market- estimates-2015/#4ef9b617740c SubCentral.io
  • 3. Reinforcement in Growing SaaS Spend - International Data Corporations IDC predicted that spending on IT cloud services would jump at a compounded annual growth rate 22.8 per over the next five years to $128B. Metric: 23% increase YoY in IT spending http://www.enterprisetech.com/2014/11/03/forecasts-call-cloud- burst-2018/ SubCentral.io
  • 4. Adoption + Growth = Acceleration is SaaS Spending - Rethinking Fundamentals Approximately 70% of companies are currently in a “committed / in process”, “experimental / learning”, or “no digital footprint” stage of implementing cloud IT. It is expected to shrink dramatically to an “engaged / ongoing” or “established / improving” stage over the next 3-5 years. Metric: 70% of companies are in the early stage of utilizing cloud computing http://www.enterprisetech.com/2014/11/03/forecasts-call-cloud- burst-2018/ SubCentral.io
  • 5. SMB Markets Leading Spending Growth – IMEX Research The SMB Market is exploding. Cloud IT spending for SMB has far outpaced large company spending, and many companies now shifting their focus to this fast growing segment. Metric: 38% of the cloud IT market is SMB http://www.imexresearch.com/pdfs/go-to-mkt.pdf SubCentral.io
  • 6. Only the Beginning of SaaS Adoption - Digital Business, Rethinking Fundamentals By 2018, more than 60% of enterprises will have at least half of their infrastructure on cloud-based platforms. Metric: Only 30% of companies have 50% or more of infrastructure in the cloud, but doubling by 2018 http://cbs2014.saugatucktechnology.com/images/Documents/Pr esentations/CBS14%20McNee%20Keynote%20- %20Cloud%20and%20Digital%20Business-12Nov2014.pdf SubCentral.io
  • 7. IDG Enterprise Security, cloud computing, and mobile devices are the top 3 initiatives IT executives are planning to have their organizations focus on over the next 12 months. Metric: The cloud is here to stay, and companies struggle managing it. http://www.idgenterprise.com/report/state-of-the-network-2015 SubCentral.io