Register Here - http://page.studymetro.com/abroad-studies Please contact Study Metro at 8088-867-867 OR Email at admission@studyMetro.com 1. About the Company and USP studymetro is a professional education consultancy firm, extending excellent support and service to students all over India and gives unlimited study opportunities across the Globe. Study Metro is "One stop solution to foreign education. In house experts and trained counselors help students to select the right destination and appropriate qualification according to their previous qualification and experience. Study while you Work Program is the key service offering Offer consultancy service for Work and study program or part time program (USA only) Provide scholarship from university for foreign degree We assist admission without IELTS, GRE scores. Admission are offered through telephonic interview Job assistance service given in the U.S 2. Vision, Mission and Core Value Vision Mission Core Values “We aim to be recognized internationally as an education consultant that imagines and influences the future. Our vision is to be your preferred destination to help you on your way to get wings to soar high in life” “Our Mission is make the quality education affordable and accessible to everyone” The culture of our company is a shared system of values, beliefs, and attitudes that shapes and influences behavior • Academic freedom • Intellectual curiosity • Collaboration • Commitment to excellence • Accountability and Diversity • Integrity and Transparency 3. Operations – Brand Presence & Reach Bangalore – Office Total size = 600 Sq. ft (26,000/ month rent) Indore - office Total size = 1,050 Sq. ft (Company Owned) Partners: • Loan – Cadilla HDFC Bank (13.9%) • Forex – Thomas Cook and others • Travel Ticket – Travel & Tours Ltd

1. CONFIDENTIAL
STUDY METRO
Company Profile
July 2015
Managing Director : Abhishek Bajaj
Director : Abbie

2. CONFIDENTIAL
2. About The Company - Brief Profile

3. Factsheet
Name of the Company Study Metro Edu Consultant Pvt Ltd
Entity Type Private Ltd
Brand Name studymetro
Years in Operation 2010
Management
Mr. Abhishek Bajaj, Managing Director
Mr. Abhinav Bajaj, Director
Industry and Segment Education Service Sector (Study Work Abroad Consultancy)
Registered Office 517, Shekhar Central, Plasia Square, AB Road, Indore- 452 018
Website www.studymetro.com
Service Mix
Overseas Education Advisory and Consultation service
Higher education, Work and study program
Number of Centre Two: Indore (1) and Bangalore (1)
USP
• Work and study program, part time (USA only)
• Admission, VISA training, airport pickup, assisting for jobs in USA
• Without IELTS, GRE admission are offered through telephonic interview
• Also provide scholarship from university for foreign degree
Trademark Status Not available currently (applied)

4. About the Company and USP
studymetro is a professional education
consultancy firm, extending excellent support
and service to students all over India and
gives unlimited study opportunities across
the Globe.
Study Metro is "One stop solution to foreign
education. In house experts and trained
counselors help students to select the right
destination and appropriate qualification
according to their previous qualification and
experience.
Study while you Work Program is the
key service offering
Offer consultancy service for Work and study
program or part time program (USA only)
Provide scholarship from university for foreign
degree
We assist admission without IELTS, GRE scores.
Admission are offered through telephonic interview
Job assistance service given in the U.S

5. Vision, Mission and Core Value
Vision
Mission
Core Values
“We aim to be recognized internationally as an education consultant that imagines and
influences the future. Our vision is to be your preferred destination to help you on your
way to get wings to soar high in life”
“Our Mission is make the quality education affordable and accessible to everyone”
The culture of our company is a shared system of values, beliefs, and attitudes that
shapes and influences behavior
• Academic freedom
• Intellectual curiosity
• Collaboration
• Commitment to excellence
• Accountability and Diversity
• Integrity and Transparency

6. Operations – Brand Presence & Reach
Bangalore – Office
Total size = 600 Sq. ft
(26,000/ month rent)
Indore - office
Total size = 1,050 Sq. ft
(Company Owned)
Partners:
• Loan – Cadilla HDFC Bank (13.9%)
• Forex – Thomas Cook and others
• Travel Ticket – Travel & Tours Ltd

7. Overseas Education Sector: Growth Trend
 Approx 2 Lacs students go abroad annually
India is the second largest source for student mobility
followed by China
 China, India, US and Russia – have a combined share of 45
per cent of total global tertiary enrolments
By 2020, China, India, US and Brazil – are forecast to account
for more than half of the world’s tertiary enrolments
India is favorable source for student influx to foreign
universities because of the youth population (As of Nov’14,
356 million of population is in the age group of 10-24 year-
olds)
Source: British Council report, UN report, 2014
US
53%
UK
18%
Australia
7%
Canada
7%
UAE
0%
New Zealand
7%
Germany
6%
Russia
2%
Student Mobility 2014 – India / Nos. 212,209

8. Service Mix and Sales
 Professionals and students looking for foreign
degrees drive 90% of the service sales
 Other services includes – providing education
loan, accommodation assistance, bank
financial certificates
Annual Revenue ₹ 25 Lacs 2014-2015
80% business for US application
“studymetro” offers the following services:
 Identification of Universities and Colleges
 Assistance in Filling of Application forms
 Assistance in Documentation for Admission
 Regular follow-up with Universities and colleges
 Assistance in Securing Student Scholarship from
the respective universities/colleges
 Assistance in securing Educational loans
 Assistance in Visa Documentation and Mock Visa
interviews
 Assistance in Accommodation and Airport Pickup
Work
and study
program
90%
Other
services
10%
% Total Revenue

9. Services Offered
Master
Program
Consultancy
Career
Counseling
ESL certification
(3 months – 1 yr)
Application
Process
Work and
study
program
Visa
Assistance
Travel
Assistance
Education Loan
Service Portfolio
Countries
Australia
Canada
United Kingdom
Ireland
New Zealand
Singapore
USA
Dubai

10. Services includes
Free Career Counseling
 Applying for higher education abroad is a huge decision, both financially
and emotionally. It is mandatory to invest adequate time and effort in the
morally justified path in order to make the fair decision.
 Our Counselor, who provides help to identify the professional goals, enabling
the student to take wiser academic decision, and present with the Personal
Guidance to assist choose courses that perfectly fit your Career or Personal
Goals in long term.
 University / College Admission:
• Professional advice for higher education abroad
• Selection of top institution worldwide
• Application preparation
• Scholarship Assistance

11.  Visa Guidance:
We are offering Visa Guidance Services as we claim for the in-depth knowledge and experience
to propel students to the College or University best suited to them in any country. The students
who want to study abroad have a wide choice in selection of country, course and the college or
university here with us. Over the years, we have been sending hundreds of students every year to
various high profiled Universities or Colleges in Canada, USA, UK, Australia, New Zealand,
Singapore, and other countries across the world.
 Pre Departure Briefings:
Beforehand your overseas studies, there is to think in abundance about and prepare yourself up to
the mark for that country. Here the help is available open handedly.
We run ‘pre-departure briefings’ for students who are willing to study in Canada, USA, UK,
Australia, New Zealand & Singapore. At this event, Counselor gives awareness on what to pack,
choosing appropriate accommodation, settling in and much more, thus you are all set to pack
your bags and ready to fly.

12.  Airport pick up & Accommodation:
We arrange for Airport Pick up Service for all freshly enrolled students
arriving at the land of Canada, USA, UK, Australia, New Zealand &
Singapore for the first time. Students will be collected from Airport and
transported directly to their accommodation destination.
 Travel Assistance:
We do take care of booking flights for our students well in advance to
allow ideal departure dates, routes and discounts.
 Forex Assistance:
We help the student with their requirements for foreign exchange,
which includes obtaining bank drafts for deposits and fees, foreign
currency for travel etc. at the most advantageous bank rates. At the
same time insurances as well as flight tickets if student interested in.

13.  Bank Loan Assistance:
The students are being well guided by our well trained employees in
applying for and obtaining education loans for funding studies. We
assist the students by helping them to apply with number of banks
which provide education loans to students to meet their tuition and
living expenses overseas.
 Training for IELTS, TOEFL exam:
We facilitate fully fledged training centre for IELTS, TOEFL (exams
recognized internationally for the admissions in foreign universities)
and abundance of information about these examinations with no area
left untouched, at the same time moral boosting sessions to clear up all
queries and fears.

14. Standard Operating Procedure
 Step 1: Greet and Make the student fill the enquiry
form.
 Step 2: On the Ground of the particular Country the
enquiry form being passed to the respective counselor
and the student being guided towards.
 Step 3: The Respective Counselor evaluates the
students profile and charge the information in the
feedback page.

15.  Step 4: Counseling inculcate the following points:
• Putting into words the Eligibility Criteria of the
requested Country and furnishing the document
checklist.
• Short listing the University and Course.
• Counsel for why the student needs to study in
that particular university and the location and
provide the unabridged details.
• Get the student aware of with the Scholarships.
• Explaining about Step by Step Procedure of
applying and Payment Structure.

16. Step-By-Step Process of Handling a Student.
 Step 1: Undergo the Enquiry Form Filled by the enquirer.
 Step 2: Gain the Undiminished Information regarding
Education and Work Experience.
 Step 3: Counseling (Incorporate the following points)
• Beforehand understanding the student profile and the
requirements.
• Explaining succinctly on the Eligibility Criteria about
the requested Country
• Indexing and Short listing the University and Course
• Providing the mandatory documents checklist
• Explaining about Step by Step Procedure of applying
and Payment Structure

17.  Step 4: Follow up with the Candidate ‘s for the documents
 Step 5: Congregating the processing fees after acquiring the
documents.
 Step 6: Processing the application for the admission to the
particular University after receiving the payment.
 Step 7: Molding the student construct for Admission interview
if required.
 Step 8: Collect the admission acceptance from the university and
provide the copy to the student.
 Step 9: Assist the student to pay the 1st installment of tuition fees
if require

18.  Step 10:
Visa filing
• Assist the Student to fill the necessary Visa application or
fill it by our self.
• Further assist him/her to pay the necessary visa fee to the
respective departments
• Provide the step by step visa interview training by our
trained officer along with the queries solving session.
 Step 11:
Assist the student in paying the tuition fees after acquiring
the visa (if required).

19.  Step 12:
Assist the student to book the air ticketpreparing travel
card etc.
 Step 13 :
Share the University contact person details with students
for further communication.
 Step 14:
Arrange for the accommodation or Airport pickup if
necessitated by the student.
 Step 15 :
Help students if they need any assistance in abroad
countries.

20. CONFIDENTIAL
Marketing Strategy

21. 21
Study Metro Marketing Mediums
 Emailer blast
 Direct Mailers
 SMS Blast
 Tele-calling
 Participation at exhibitions
 Road shows
 Direct meeting with colleges, schools &
Coaching director for arranging seminar
meeting.
 Print media like Magazines, newspapers
 Electronic media
 Web banners
 Website listing
BTL (Below the Line) Activities ATL (above the line) Activities
 Given the roll-out plan, “studymetro” needs to focus on BTL activities with dedicated city wise-database of
investors
 Also, certain ATL activities (Print media, Magazines & web listings/banners) could be used to highlight the
“studymetro” presence in the market

22. Whenever an employee answers a telephone, he or she represents the employer. To
the person on the other end of the line, each of us represents Study Metro. We may
be the initial contact or only contact a person has with our consultancy.
Suggestions for Answering the Telephone
 Answer the phone promptly.
 Speak with a smile in your voice. If you smile when speaking on the
phone, your tone of voice is more welcoming and friendly.
 Show interest in the caller and their problems.
 Be of service and offer assistance.
 Be informed about Study Metro, its services, and personnel. Have basic
materials and information readily available for reference. Become an
informed person so that you may be of help to others.
THE BASICS: TELEPHONE ETIQUETTE SKILLS FOR Study Metro EMPLOYEES

23.  If the person that was being called is not available, say, "I’m sorry; He/she is not available right
now. May I help you with something?"
 Take messages clearly and correctly. Telephone messages must be taken carefully and delivered
promptly. Taking a message requires: (1) being polite and professional on the telephone and (2)
understanding all the facts correctly. Double check spelling and numbers with the caller.
Suggestions for Making Telephone Calls
 Make sure you know where and whom you are calling. Have the correct number.
 Identify yourself; e.g. "Hello, my name is Ayushi Sharma. I am the office assistant of the
Study Metro."
 Be prepared. If you have several items to discuss, make a list beforehand so you will not forget
anything important. Have any necessary information nearby, and get to the point of your call.
 If the person you are calling sounds busy, ask if you may call back at a more convenient time.

24. Suggestions for Dealing with Angry Callers
 Demonstrate sincere sympathy and understanding. Say something like,
"I’m sorry about that; tell me what happened."
 Express a willingness to help.
 Listen. Take notes to help you remember important details.
 Make a commitment to help, and then keep your promise.

25. Company Hr Policy & Practices
 Responsibilities of Employees
 Office Timing:
 Slot - 1.) 10.30 am to 7.30 pm 2.) 11.00am to 8.00pm (Monday-Friday)
(Saturday -10.30am-4.30pm)
 Kindly be in Office before 10.30 AM/11.00am
 Morning and Evening Tea Breaks – 10 minutes each
 Lunch – 20 Minutes, Should be completed in-between 1PM to 2 PM
 Dress Code:
 Monday to Friday – office casuals tees & jeans
 Saturday – Business Casuals
 Men / Women – Come to Office Neatly Groomed
 Men – Tucked with Shoes on all days, No Slippers / Sandals

26. Permission and Leaves:
 2 Day Casual Leave Permissible per month without Loss
Of Pay, Marked as L
 (More than 2 leave per month will be under Loss of Pay
and will be marked L)
 Casual leaves not used in same month can be added to
next month
 3 Permissions are Permissible per month without Loss Of
Pay, Marked as PR
 (More than 3 permissions per month will be under Loss of
Pay and will be marked accordingly)
 (Kindly inform Concerned Person before 10.30 am in case
of emergencies & before 2 days for planned permissions)
 (Permissions is for 2 Hours maximum, Permissions for
More than 2 hours will be Half day Leave)

27.  Uninformed Leave (of every single day) will be calculated
as 3 days Of LOP & will be marked A
 (Kindly inform Concerned Person before 10.30 am in case
of emergencies & before 2days for planned leaves)
 (Excuses on the next working day or after 10.30 am will not
be accepted)
 Uninformed late coming is calculated as half day LOP,
Marked WP
 (Kindly inform before 10.30 am in case of emergencies &
before 2 days for planned permissions)
 (Excuses after 10.30 am will not be accepted)
 Medical Leaves of 2 days and Above should carry minimum
Doctors Prescription, Marked as ML (Considered as
Without LOP)

28. Business Practices:
 Uninformed leaves, late comings, frequent / more leaves
(informed / uninformed), your activities inside the office will all
affect during your appraisal from time to time
 Activities inside the organization should not hurt another
employee physically, financially, mentally & morally.
 Activities inside the organization should not affect the Business
or Organization in any way.
 Employees should be ethical and act with Integrity at all times.
 Complaints on malpractices and misbehavior will be treated on
high priority and immediate action culminating to termination
can happen.
 Discussions about Salary and other benefits offered by the
company, with other employees will be treated as serious and
immediate action culminating to termination can happen.

29. 29
Thank you
DISCLAIM
This Report is highly confidential and provided for general information for the ‘Study Metro’ management only and nothing contained in the material constitutes a
direct recommendation for any investment related decisions. The plans, materials, and consulting advice provided here in have been prepared based on our experience
and the information available to us. However, because the success of a franchise program depends upon a variety of factors outside Francorp's control, Francorp India
cannot and does not warrant the success of any such program or forecasts provided by Francorp India contained herein. Although the statements of fact in this report
are obtained from sources that Francorp India consider reliable, we do not guarantee their accuracy and any such information may be incomplete or condensed. Views
expressed in this Report are based on the research materials available from sources considered reliable and are subject to change on the basis of additional or new
research, new facts or developments.