Join Cliff Seal, a Pardot UX Designer, as he introduces one of Pardot’s newest features - the WordPress plugin. This session will cover the basic functionality and use cases of the plugin, as well as the advantages of using open-source, self-hosted WordPress as a platform for web projects. After reviewing the plugin’s use of dynamic content, A/B testing, and advanced content optimization, you will be itching to get back and implement this power couple solution.

1. +
The World’s
Newest
Power Couple
Cliff Seal
UX Designer & Resident WordPress Nerd

2. Who’s
this guy?

3. NERD.

4. Open Source
vs.
WordPress.com

5. So, why
WordPress?

6. WordPress powers
22% of new active
websites, and 14.7%
of the “top 1 million”.
WordPress Now Powers 22 Percent Of New Active Websites In WordPress Dark Matter
The U.S.
TechCrunch

7. 54.7% of the 1 million
most visited sites
(that run on a CMS)
run WordPress.
Usage of content management systems for websites
W3Techs
WordPress Dark Matter
Joomla!
Drupal

8. Staying Community Plugins &
Power Themes

9. Ah, yes.
WordPress.

11. Tracking Forms Dynamic
Code Content

14. Tracking code
implemented.

20. Relevant
Content
Marketing By
Stage

21. 0-9: 10-70: 71-100:
Greet Nurture Sell!

29. A Quick Note
on Caching

33. Holy $%!#,
WordPress!

37. 0-9: 10-70: 71-100:
Greet Nurture Sell!
Sign up Register Don’t miss
for our for our out! Buy
emails! webinar! today!
Would Buy now
you like Get your free for only
our whitepaper! $199.
emails?

39. [myna uuid="72a3dd4f-73f2-4a18-a99f-
a14a6b3e8e0d" link="http://pardot.com"
newwin=true]Default Content[/myna]
<a href="http://pardot.com"
rel="72a3dd4f-73f2-4a18-a99f-a14a6b3e8e0d"
target="_blank" class="mynaSuggest">
Myna Suggestion (which replaced Default
Content)
</a>

41. The Best
Boyfriend
Ever

42. @cliffseal