Enter into the marketing world a new, revolutionary approach: Agile Marketing. Oh, yes. In this world, creativity and analytics have their place and balance. Trial and error is part of the process – and the process is agile.
Checklist to see if Agile is for you:You value your sanity?You are managing multiple campaigns andmedia channels at once at once?You are being made accountable for ROI?You want to have better marketing?You want to be more responsive torelevant topics ?
Tenets of Agile for MarketingJust a few of them!
Tenets of Agile Marketing1) People are the key2) Short goals3) Execute4) Review and change
Daily Standups What did Working you do on gettingyesterday? Skywalker today. No hassles here!
Team Roles • PR • Blog • Events • Analyst • Skunk WorksBuzz Inbound • SEO • PPC • Email Conversion • Shows • Events • Convert • Content • Content • Webinar • Email TIP: Bounty hunters make great marketers!
Short GoalsUser StoriesI first went to Google andsearched for “Agile Marketing.”Then, I found this Paid Search Adfor a eBook.Then, I went to thesite and watched awebinar…….. Sprints
Short GoalsBuzz Inbound Conversion Sprints 2 weeks
Short Goals Webinar – Needs Goal Research Create Slides Create Form for Registration Get Panelist Sprints2 weeks*
Execute “Better not Best”• Failure is okay on short scales• Failure is not okay on large scales (this is why agile is so great)• Try new things all the time• If you’re not failing, you’re not trying
Team Metrics • Uniques • Likes • Klout ScoreBuzz Inbound • Reach • Leads • Quality • Downloads Conversion • Traffic • Velocity • MQL • Close Ratio
Examples of how to be AgileTake this and call me in the morning!
Agile ContentMarketing • Test content topics with PPC campaign before content is created
Agile NurturingPrograms • Design 3 steps at a time • Evaluate, then build next set of 3
Agile LargeCampaign • Design Mission Critical Parts • Assign Parts (define 2 week goals) • Review Results