Dear Professors, attached the presentation of Monday's class. Best regards, Team 2

1. Cláudia Correia
Margarida Teles
Patrícia Cabral
Robert Kriegl
“Your Window to the Future”

2.  Business Model
 TAM
 SAM
 SOM
 Competitor Analysis
 SWOT Analysis

4. Statement: Studenstry’s TAM would be
Portuguese students, young temporary
unemployed people, international students.
Given the population of 400.000 university
students, 129.000 young unemployed people
and 9.894 Erasmus students in Portugal, as well
as Studentry’s several (indirect and direct)
competitors, we assume a minimum population
of 538.894 people with a total possible demand
of 35% (188.613).

5. Statement: Studenstry’s SAM is targeted to be
60% of the TAM, which means 113.168 people in
three years.

6. Statement: Studenstry’s SOM would be a portion
of the Portuguese and International Students
segmented in the SAM for the first three years.
 First year: SOM  20% of the SAM (22.634)
 Second year: SOM  50% of the SAM
(56.584)
 Third year: SOM  80% of the SAM (90.534)

7. • Net-empregos.com: 120.374 companies; 3 Mio. member
• olx.pt/emprego-cat-190: 6.239 positions posted
• Empregosonline.pt
• Emprego.sapo.pt: 14.255 positions posted
Full-time/Part-time
• Estagiar.pt: 425 positions posted; 25 companies registered
• University job platforms (ex. Catolica 120 offers)
Internships
• Trabalhotemporario.pt: 144 postions offered
Temporary Jobs

8. • Job opportunities section in newspapers (ex. Expresso newspaper)
• Futurália (Career fair annual)
• Career days at universities
Offline
• Facebook – groups (ex. Emprego Lisboa group)
• LinkedIn
• Other social media websites
Online

10. + Advanced search (geogr./profession)
+ Free subscription
+ Convenience/Usability
+ Automated Service (daily mails)
+ Easy to Navigate
+ Number of partnerships
+ Economies of Scale
+ Poor mobile optimization
+ Only Portuguese Version
+ Low differentiation
+ Unclear website design
+ No personal Assistance/
Problem solving
+ Registration speed
+ More tasks in addition to regular jobs
+ Innovative to increase retention rate
+ Growth of tablet/smartphone market
+ Banner advertisement
+ Internationalization of the website
+ Success Fee
+ New entrant
+ Easy to copy (website/app)
+ No suitable jobs for clients
+ Change of Legal Framework
(national/international)
+ Lack of social media engagement

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