This document discusses questions students may have about using digital and mobile tools. It provides statistics on student internet and mobile phone usage in South Africa. It also lists various online and mobile marketing tools and strategies that could be used to engage students, such as social media, banners, competitions, SMS, and mobile/WAP sites. The document recommends attending an event at a university to discuss further how to leverage these digital channels to spread messages to students.

1. Your Top 10 Questions on Digital

2. Your Questions on ONLINE

3. 1. Do All Students Have Access to the Internet ?

4. SA Student Facts 17-24 Tertiary students 740,000 across 23 official uni’s Seacom cable Before Seacom 32X

5. What SN sites students (17-24) are using 18,500 SA Students (18-24 ) 145,000 SA Students (18-24 )

6. 2. Should I create my own social network website ?

9. 3. What online tools should I use?

10. Interactive Banners Competitions Advertorials Online Newsletter inserts Branded Communities Online Gaming Viral (SN apps, email)

11. 4. How many Clicks will my banner get ?

12. + 1% CTR < 0.4% CTR http://nxn.netgate.net/banner/banner_top10.html

13. 5. What am I missing ? (they don’t really ask this but they should)

14. Spin

15. Your Questions on MOBILE

16. Waking up to Mobile 98% of SA students use their mobile phone for SMS 76% for internet browsing (WAP) and 68% for instant messaging (IM)

17. 6. Should I create my own WAP or MOBI site ?

19. 7. Bluetooth zones ?

20. 8. How can I best use SMS ?

21. See you at the TUT amphitheatre at 13:00 Together we can FLIP HIV to HI VICTORY. Scrutinize

22. 9. Should I use a SHORTCODE (Premium rated SMS) ?

23. 10. How Should I Integrate Mobile?

26. Find me @ [email_address] www.studentvillage.co.za Blog - www.sv.co.za/marc/ www.twitter.com/marcgh123 www.linkedin.com Marc Kornberger