Strong@Heart - Harnessing the Power of Social Media

•Download as PPT, PDF•

1 like•459 views

The document discusses a partnership between WomenHeart, an advocacy organization for women with heart disease, and Bayer Consumer Care to educate women about heart disease risks and the benefits of aspirin use through a social media campaign on Facebook. The campaign aims to raise awareness of heart disease in women, empower women to advocate for their own heart health, and expand the reach of WomenHeart's educational messages. By launching a Facebook page and engaging members in online discussions, the partnership harnesses social media to help WomenHeart achieve these goals.

Health & Medicine Technology

HARNESSING THE POWER OF SOCIAL MEDIA Lisa Tate, CEO, WomenHeart: The National Coalition for Women with Heart Disease Robert Schumm, Marketing Director, Bayer Consumer Care ePatient Conference October 26, 2009

[object Object],is… 2 http://www.facebook.com/strongatheart

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3 WomenHeart is… http://www.facebook.com/strongatheart

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4 WomenHeart Today http://www.facebook.com/strongatheart

[object Object],[object Object],[object Object],[object Object],WomenHeart Joined This Initiative to… http://www.facebook.com/strongatheart

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A Meaningful Partnership http://www.facebook.com/strongatheart

2 http://www.facebook.com/strongatheart Program Goals Program Goals Messengers • Compel women to identify their risk , advocate for their own heart health and, as appropriate, reduce their risk by using aspirin as directed by a doctor • Raise awareness of aspirin as a lifesaver and springboard for a discussion around its range and relevance of benefits for women, including heart attack, prevention and protection • Sandra Revill Tremulis: WomenHeart Champion and patient advocate • Kathy Berra, MSN, ANP: WomenHeart Scientific Advisory Council; clinician, Cardiovascular Medicine & Coronary Interventions, Redwood City, CA and Stanford Prevention Research Center

[object Object],[object Object],[object Object],[object Object],Why Social Media for ? 7 http://www.facebook.com/strongatheart

[object Object],Facebook Page 8 http://www.facebook.com/strongatheart

Marketing Mix 9 http://www.facebook.com/strongatheart Bayer Newsletter WomenHeart Newsletter eNewsletters HeartSAFE Dramatic Difference Media Outreach RNR Video Podcast Online Community

SHOULD YOU TAKE ASPIRIN DAILY? Fan Highlights: Spikes & Success 10 http://www.facebook.com/strongatheart

Viral Marketing Patient Resources “ I have passed this along to my Central Maryland Support Group. “ – WomenHeart Support Group Leader “ It's a strong and simple message--I'll definitely [share it with] my friends.” What Success Looks Like: Advancing Education & Inspiring Advocacy 11 http://www.facebook.com/strongatheart

Proven Partnerships Yield Strong Potential for Future Success 12 http://www.facebook.com/strongatheart

Member Meeting 1 was held on June 22, 2016 in Chicago. Jessica Columbo from Oregon Health & Science University gave a presentation titled "How NOT to launch the biggest campaign of your career: The social redemption story of the $1 Billion Knight Cancer Challenge". Her talk discussed Phil Knight's $1 billion Knight Cancer Challenge and how not to launch a major campaign by lacking empathy, not listening, making assumptions, and lacking humility. She encouraged the audience to not give up on each other. More information about past and upcoming member meetings can be found on health.socialmedia.org/meetings.

Avoiding Narcissism in Content Marketing

Jennings Healthcare Marketing (Dan Dunlop)

MIM 8th Annual Conference Sponsorship Packet

medicalmentor70

Becoming Christopher: Connecting Through The Power of Storytelling

e-Patient Connections

Novartis developed a one-act play called "Becoming Christopher" to demonstrate their commitment to cystic fibrosis patients and help facilitate discussions around transitioning from pediatric to adult care. The play premiered at a North American cystic fibrosis conference to over 600 attendees, 90% of whom felt it accurately portrayed challenges patients face. Novartis then turned the play into a DVD that was distributed to cystic fibrosis centers, helping strengthen Novartis' relationships with care teams and opening doors for meaningful conversations. Feedback on the DVD was overwhelmingly positive.

Behavior Change by Being Relevant

e-Patient Connections

Victor J. Strecher presented on behavior change through relevant messaging. He discussed how tailoring messaging depth based on individual assessment leads to higher smoking cessation rates. Deeper tailored messages that are more specific to an individual enhance neural activation related to elaboration and memory formation with less cognitive effort. This allows for messages that are more relevant to the individual and can result in more behavior change.

ePatCon11: Richman - Elephants Can Dance and Hippos Can Limbo

e-Patient Connections

Case Study: The Power of Patient Ambassadors and Activists

e-Patient Connections

This document discusses the power of patient ambassadors and activists in influencing health discussions online. It provides examples of individuals who have built large followings as they share their experiences living with various health conditions. Pharmaceutical companies are recognizing the importance of empowering these activists and ambassadors to help achieve their branding and marketing objectives. The case study advocates engaging and empowering patients in a permission-based manner to provide their real-world perspectives online.

This document provides an overview of the activities of the Harris Center for Education and Advocacy in Eating Disorders at Massachusetts General Hospital. It discusses the Center's Beauty and Health campaign which aims to promote healthy body images through dialogue with the fashion industry. It also summarizes the Center's 13th annual public forum on this topic, featuring talks from Vogue editor Anna Wintour and designer Michael Kors. The document then provides updates on the Center's research, publications, collaborations, and longitudinal study examining the long-term course of eating disorders. In under 3 sentences, it summarizes the key activities and mission of the Harris Center.

Smarter Healthcare Using Social Media

Bridget M. Forney

Facebook Engagement Strategies for Healthcare Organizations

Jennings Healthcare Marketing (Dan Dunlop)

This document discusses strategies for hospitals to effectively engage audiences on Facebook. It emphasizes using Facebook to connect with communities rather than just advertise. Examples are provided of hospitals that successfully engaged audiences on Facebook through contests, viral videos, and blogs. Tips are given for using Facebook tools like polls, tabs, and insights to interact with followers. The document also covers segmenting audiences and legal/ethical considerations for healthcare organizations on social media.

Sana la Rana Case Study

John Luecke

In 2003 Pfizer introduced the Sana la Rana campaign to encourage American Latinos/as to engage in conversation about health issues. I like this campaign because it recognizes differences within the American Latino/a co-culture, and because it capitalizes on some of the unique culture-specific characteristics of American Latinos/as. Ketchum PR was the agency. Sana la Rana won a PRSA Silver Anvil and was recognized in numerous health publications. Not bad for a little green frog and a children’s rhyme. I developed the presentation for classroom use.

2015 Title Pckg_HEART YOUR LADY PARTS 5k

lizloden

The document is a sponsorship proposal from the Foundation for Women's Cancer inviting corporations to become the title sponsor of its upcoming National Race to End Women's Cancer. As title sponsor, the corporation would receive prominent branding and marketing exposure through the race and related events and media outreach. The sponsorship level of $75,000 provides benefits like branding in race marketing materials, speaking roles at events, and interaction opportunities at the race expo. The proposal emphasizes how sponsorship can raise awareness of gynecologic cancers and support the Foundation's efforts in research, patient support, and public education.

Aster - heart day presentation

Vinod Ramanandan

Aster DM Healthcare is launching a promotion campaign around World Heart Day on September 29th to raise awareness about heart health, especially for women and children. The campaign, called "A Beautiful Heart", will offer free heart checkups to women of all ages and nationalities for a week leading up to World Heart Day. Participants will receive tips to keep their hearts healthy and a free Heart Health Booklet. The campaign will use various media channels including print ads in newspapers and magazines, radio contests and advertisements, mall/roadshow events, posters, outdoor displays, flyers, and online promotions to encourage women to get their heart checked.

Intergrated marketing communication campaign

Dan Apple

Vfresh is launching an integrated marketing campaign to promote their soy milk products and raise awareness of breast cancer prevention. The campaign will have three phases: pre-launch to generate awareness of breast cancer through a viral video and PR, launch to encourage engagement through an online contest and charitable activities, and post-launch to sustain interest through online articles and fundraising events. The goals are to increase Vfresh sales and market share while also educating women on reducing their risk of breast cancer.

Just Diagnosed: What to Expect, What to Know, and What to do Next

bkling

Health Promotion Campaign presentationNational UniversityC

JeanmarieColbert3

Health Promotion Campaign presentation National University COH 430 Introduction Approximately 1 in 8 women will be diagnosed with breast cancer during her life, making breast cancer the most common cancer in women within the U.S. (CDC) Although very rare, women below the age of 45 can be diagnosed. Many young women are not aware of the risks they may run in having breast cancer and therefore also don’t know the ways to manage their risks. Thus the CDC launched the Bring Your Brave campaign in 2015, to be able to bring awareness and adequate information to women specifically those that are 45 and younger. Introduction continued The campaign has a target audience of women ages 18 to 44 focusing on those who are predisposed by having a family history of breast cancer. In addition, the campaign also helps educate health care providers on how to help their patients who are high risk on how to manage and deal with these risk factors. Interpersonal Channel This channel is how the relationship can affect how receptive someone is to health messages being provided to them. This channel is far more likely to be trusted than a media source. For example, having a patient hear something related to her health from her doctor would help her more than if she read about it on social media. Continued A good way to envision this type of channel would be this example of Cara. Being able to seek help through professionals one is comfortable is extremely helpful. Having a connection to a health provider or counselor allows patients to feel more connected and receptive of information compared to hearing it from someone they don’t trust. It can help patients come to term with their diagnoses and how to move forward after it. Cara: Making Decisions with a Genetic Counselor Group Channel Intended audience:women ages 18-45 Poster Intended message: -importance of heredity - affects all races Bensley & Brookins -Fisher (2009), CDC,2019, Community Tool Box (2020) A group channel include small number of people who are receiving the same educational message that are going through the same health issue. Some methods include; Support groups, seminars, and a class. In regards to Bring your Brave campaign I believe the best way to disseminate the message or material to a group is first to identify the intended audience, in this health promotion the intended audience will be women age 18- 45. The method in which I would reach the intended audience is a printed material. More specifically a poster. Posters are “good at raising awareness and communicating limited amounts of health information” (Bensley & Brookins -Fisher 2009). Posters are more expensive but are important as they can be placed in multiple locations : community centers, medical offices, on the bus, etc. Posters typically possess bold colors, Big or bolded font for important messages, and many pictures. According to Community Tool Box website, “ 70% ...

AMA Nonprofit Marketing Conference Presentation

Adams & Knight, Inc.

Using “Web 2.0” to Deliver Diabetes Education and Address Local Needs

Utah Diabetes Prevention and Control Program

Breast cancer

Lauren Boutros

The National Breast Cancer Foundation's mission is to provide early detection through mammograms and support services to help those with breast cancer. Its goals are to increase awareness about breast cancer and provide support and confidence to help patients fight the disease. It achieves this through various programs including free mammograms, support groups, educational resources, and fundraising events with celebrity support. The foundation aims to prevent breast cancer diagnoses and help the over 2 million breast cancer survivors in the US.

Boston Children's Hospital: Taming the Wild West, presented by Lily Vautour

SocialMedia.org Health

Just Diagnosed: What to Expect, What to Know, and What to do Next

bkling

Healthcare Social Media: using word of mouse to build a practice by educatin...

Vandna Jerath, MD

Social media and cancer communities

Matthew Katz

This document discusses social media and cancer communities. It defines social media as web-based tools for interaction that allow sharing of content. It outlines risks like loss of boundaries but also benefits like improved communication and networking. It defines online communities as groups sharing common interests. Popular patient-focused sites include the American Cancer Society while Twitter and LinkedIn are used by professionals. Hashtags help coordinate discussions on specific topics. The document provides advice on getting started in social media and how it can enhance medical practice through better understanding patients and enabling collaboration.

Implementing Social Media in the Medical Practice

Jennifer M. Joe, MD

This document discusses implementing social media in medical practices. It notes that most Americans now use the internet and social media, so physicians need to connect with patients online. The benefits of social media for medical practices include retaining current patients, finding new ones, advertising services, and increasing compliance by better connecting with patients. However, there are also pitfalls like how to handle adverse event reports or disparagement online. The key is to focus on engagement and providing helpful health information while avoiding reacting to negative posts.

Doing More with Less: Diabetes Partnerships & Social Media

Utah Diabetes Prevention and Control Program

ePatCon11: Pugh - Game on! Using Lessons Learned from Farmville and Pokemon f...e-Patient Connections

ePatCon11: Chouquet - e-Patients in Europe: Trends and Issues

e-Patient Connections

This document discusses patient advocacy groups in Europe and their role in engaging with the pharmaceutical industry online. It introduces several e-patients from different European countries who have advocated for improved access to medicines and describes how advocacy groups in countries like Germany use social media. It suggests that while access to medicines has been an issue in Europe, advocacy groups and e-patients can help build trust between patients and the pharmaceutical industry by letting patients assist the industry's online engagement efforts.

Similar to Strong@Heart - Harnessing the Power of Social Media

Healthcare and Social Media

Karen O'Brien

Pulmonary Hypertension Association Update

Duke Heart

2010 harris center newsletter

Dr David Herzog

Smarter Healthcare Using Social Media

Bridget M. Forney

Facebook Engagement Strategies for Healthcare Organizations

Jennings Healthcare Marketing (Dan Dunlop)

Sana la Rana Case Study

John Luecke

2015 Title Pckg_HEART YOUR LADY PARTS 5k

lizloden

Aster - heart day presentation

Vinod Ramanandan

Intergrated marketing communication campaign

Dan Apple

Just Diagnosed: What to Expect, What to Know, and What to do Next

bkling

Health Promotion Campaign presentationNational UniversityC

JeanmarieColbert3

AMA Nonprofit Marketing Conference Presentation

Adams & Knight, Inc.

Using “Web 2.0” to Deliver Diabetes Education and Address Local Needs

Utah Diabetes Prevention and Control Program

Breast cancer

Lauren Boutros

Boston Children's Hospital: Taming the Wild West, presented by Lily Vautour

SocialMedia.org Health

Just Diagnosed: What to Expect, What to Know, and What to do Next

bkling

Healthcare Social Media: using word of mouse to build a practice by educatin...

Vandna Jerath, MD

Social media and cancer communities

Matthew Katz

Implementing Social Media in the Medical Practice

Jennifer M. Joe, MD

Doing More with Less: Diabetes Partnerships & Social Media

Utah Diabetes Prevention and Control Program

Similar to Strong@Heart - Harnessing the Power of Social Media (20)

Healthcare and Social Media

Pulmonary Hypertension Association Update

2010 harris center newsletter

Smarter Healthcare Using Social Media

Facebook Engagement Strategies for Healthcare Organizations

Sana la Rana Case Study

2015 Title Pckg_HEART YOUR LADY PARTS 5k

Aster - heart day presentation

Intergrated marketing communication campaign

Just Diagnosed: What to Expect, What to Know, and What to do Next

Health Promotion Campaign presentationNational UniversityC

AMA Nonprofit Marketing Conference Presentation

Using “Web 2.0” to Deliver Diabetes Education and Address Local Needs

Breast cancer

Boston Children's Hospital: Taming the Wild West, presented by Lily Vautour

Just Diagnosed: What to Expect, What to Know, and What to do Next

Healthcare Social Media: using word of mouse to build a practice by educatin...

Social media and cancer communities

Implementing Social Media in the Medical Practice

Doing More with Less: Diabetes Partnerships & Social Media

More from e-Patient Connections

ePatCon11: Pugh - Game on! Using Lessons Learned from Farmville and Pokemon f...e-Patient Connections

ePatCon11: Chouquet - e-Patients in Europe: Trends and Issues

e-Patient Connections

ePatCon11: Dammert - The LIVESTRONG App – New Technology for Patient Empowerm...

e-Patient Connections

The Live Strong app was created by the Lance Armstrong Foundation to directly help people fighting cancer and empower them to take action. It was developed based on a 2010 survey of over 8,000 cancer survivors which found that 85% felt their medical care would improve by sharing information electronically. The app focuses on providing cancer support in five key areas: addressing insurance, employment and financial concerns, providing emotional and peer support, understanding fertility risks and preservation options, understanding treatment options and matching to clinical trials, and connecting people to local resources.

ePatCon11: Cryer - Patient Advocacy in 3-D

e-Patient Connections

ePatCon11: Zeiger - Story and Health

e-Patient Connections

ePatCon11: Myers - 20 Mobile Solutions That Are Changing Patients' Lives

e-Patient Connections

The document discusses 20 mobile solutions that are changing patients' lives including disease state monitoring, patient monitoring, HCP remote monitoring, EMR, compliance tools, patient communities on Twitter, OB labor management apps, portable ultrasound, pain monitoring apps, patient apps for various conditions, and more. Connectivity through smartphones allows for involvement and better health outcomes.

ePatCon11: Gratton - The Gamification of Health

e-Patient Connections

This document discusses gamification in healthcare. It provides an overview of game mechanics and frameworks that can be applied to engage and motivate patients. Examples are given of existing health-focused games and gamified platforms that apply concepts like achievements, rewards, levels, and competition to encourage patients to learn and improve their health. The document proposes a gaming model for healthcare experiences that focuses on purpose, incentives, and delivering cathartic moments through escalating challenges to drive involvement.

ePatCon11: Baumann - The Patient Tweets: How Twitter Can Be Used To Tell Pati...

e-Patient Connections

This document discusses how social media can be used to share health information and connect patients. It highlights Twitter accounts that provide health advice from medical professionals, opportunities for online support groups, and how individuals share their experiences living with health conditions to help empower others. The brief stories from patients with Alzheimer's and psychotherapy patients show how social media can help people feel less alone while dealing with challenges.

ePatCon11: Semonite - VGo Telepresence Robot

e-Patient Connections

Robotic telepresence technology allows remote users to visit other locations and move around freely using a robotic device controlled from their computer. The VGo system connects visitors to a robotic device displaying their video and voice at the remote site, allowing them to interact naturally as if they were physically present. This technology has applications in healthcare such as remote patient visits, training, monitoring and language interpreting. VGo Communications has several healthcare customers already using their robotic telepresence system.

ePatCon11: Sampath - Speak From the Heart

e-Patient Connections

The document discusses a case study of an integrated marketing campaign by Gilead Sciences that used real patient stories and partnerships with advocacy groups. It outlines the phases of the campaign, which included analyzing the competitive landscape, developing a patient communication platform incorporating video stories from patients and advocacy groups, and gaining industry recognition for the campaign. The campaign was successful in targeting dissatisfied chronic angina patients and increasing engagement.

ePatCon11: Gutman - Patient-Centric Physician Engagement Online

e-Patient Connections

The document discusses the need for a new era of interactive health that provides patients with 24/7 access to trusted physicians online through virtual practices. It notes that most patients currently lack same day access to doctors and want their doctors to know them better. An interactive health system would give patients instant access to answers from doctors on their smartphones and tablets through a personalized, gamified experience. This new model would combine the best aspects of trusted healthcare, personalization, immediacy and unlimited access.

ePatCon11: Miron-Shatz - Inserting the Human Factor in Advanced Technology

e-Patient Connections

The document discusses factors that influence patient adherence to medical treatment plans. It notes that around a third of prescriptions are never filled and compliance rates are low even for prescriptions that are picked up. Barriers to adherence include lack of knowledge about diseases and medications, concerns about side effects and costs, and lack of motivation. The document advocates for addressing these barriers by providing personalized messages that create motivation, ensuring patients comprehend their conditions and treatments, and identifying what specific issues cause non-adherence for individual patients. Digital tools should be designed using these behavioral principles to increase long-term engagement.

e-PatCon11: Licht - Re-imagining Health: How UNICEF is Using Digital Innovati...

e-Patient Connections

ePatCon11: Vartabedian - The Physician Redefined

e-Patient Connections

The document discusses how technology and empowered patients are changing the role of physicians. It notes that patients now have access to unlimited information online to research conditions and treatments, and can connect with others. As a result, the role of physicians is shifting from being the sole source of information to providing diagnosis, predictive care, personalized care, and evidence-based recommendations. Technology is also reducing the need for some traditional medical skills like using a stethoscope. Overall, the document argues that while physicians will still be needed, their role will be radically redefined to focus more on high-level tasks while patients handle more of their own basic research and care.

ePatCon11: Bottles - How Social Media Can Help Connect Providers to e-Patients

e-Patient Connections

The document discusses how leaders establish a vision, assess opportunities and risks, translate the vision into strategies and tactics, assign responsibilities to the right people, and hold people accountable. It also discusses how social media can help connect healthcare providers to patients, and trends in digital health technologies like epidermal electronics, gamification, and quantified self-tracking.

ePatCon11: Kozloff - Introducing the Audio Health Record

e-Patient Connections

This document discusses innovations in healthcare including electronic health records, preventive care, comparative effectiveness research, and accountable care organizations. It notes that there are over 1 billion physician visits per year but patients often have poor recall of their visits and diagnoses. Engaging patients more actively could improve outcomes by increasing patient understanding, satisfaction, reducing anxiety, and improving compliance, while potentially decreasing treatment time and costs.

ePatCon11: Bennett - Hospitals and Social Media - What's Working?

e-Patient Connections

Ed Bennett from the University of Maryland Medical System presented on how hospitals use social media. Hospitals use social media for customer service, community outreach, education, public relations, and crisis communications. Some types of social media used rapidly by hospitals include YouTube and Twitter. Patient support groups on Facebook have been created by the University of Maryland Medical Center for post-liver transplant patients, digestive disease patients, hepatitis C patients, and trauma survivors. These private Facebook groups allow for support and knowledge sharing between approved members.

Using Evidence-Based Marketing to Maximize the Impact of an Integrated Unbran...

e-Patient Connections

This document discusses using evidence-based marketing to maximize the impact of an integrated unbranded marketing campaign. It describes a 4-phase project conducted by Gilead Sciences to develop a patient marketing platform for angina. Phase 1 involved analyzing the competitive landscape. Phase 2 identified 3 patient segments through research. Phase 3 developed targeted communication streams. Phase 4 integrated HCP and patient marketing efforts to drive growth through an action cascade. Early metrics showed the campaign addressed an unmet need and drove engagement.

Rehab with Games

e-Patient Connections

The document discusses using video games like the Nintendo Wii for burn rehabilitation. It presents research from a study of 91 burn survivors that found high percentages agreed the Wii could provide benefits like enjoyment, distraction from pain, and motivation. A pilot study of 40 burn patients found that those using the Wii as an adjunct to traditional therapy showed greater improvements in pain, function, and range of motion compared to controls. The study suggests games like the Wii may effectively complement physical rehabilitation for burn patients.

How iGuard Connects with 2.6 Million e-Patients

e-Patient Connections

This document discusses iGuard.org, which is described as the largest medication monitoring service and patient-centric research platform in the world. It has over 2.4 million users who receive free medication safety checks and alerts. iGuard collects longitudinal data from over 300,000 patients on their experiences. It allows for rapid access to targeted patient populations for observational research studies in areas like patient-reported outcomes and burden of illness. Patients can join iGuard through referrals from partners or direct outreach.

More from e-Patient Connections (20)

ePatCon11: Pugh - Game on! Using Lessons Learned from Farmville and Pokemon f...

ePatCon11: Chouquet - e-Patients in Europe: Trends and Issues

ePatCon11: Dammert - The LIVESTRONG App – New Technology for Patient Empowerm...

ePatCon11: Cryer - Patient Advocacy in 3-D

ePatCon11: Zeiger - Story and Health

ePatCon11: Myers - 20 Mobile Solutions That Are Changing Patients' Lives

ePatCon11: Gratton - The Gamification of Health

ePatCon11: Baumann - The Patient Tweets: How Twitter Can Be Used To Tell Pati...

ePatCon11: Semonite - VGo Telepresence Robot

ePatCon11: Sampath - Speak From the Heart

ePatCon11: Gutman - Patient-Centric Physician Engagement Online

ePatCon11: Miron-Shatz - Inserting the Human Factor in Advanced Technology

e-PatCon11: Licht - Re-imagining Health: How UNICEF is Using Digital Innovati...

ePatCon11: Vartabedian - The Physician Redefined

ePatCon11: Bottles - How Social Media Can Help Connect Providers to e-Patients

ePatCon11: Kozloff - Introducing the Audio Health Record

ePatCon11: Bennett - Hospitals and Social Media - What's Working?

Using Evidence-Based Marketing to Maximize the Impact of an Integrated Unbran...

Rehab with Games

How iGuard Connects with 2.6 Million e-Patients

Recently uploaded

Journal Article Review on Rasamanikya

Dr. Jyothirmai Paindla

Rasamanikya is a excellent preparation in the field of Rasashastra, it is used in various Kushtha Roga, Shwasa, Vicharchika, Bhagandara, Vatarakta, and Phiranga Roga. In this article Preparation& Comparative analytical profile for both Formulationon i.e Rasamanikya prepared by Kushmanda swarasa & Churnodhaka Shodita Haratala. The study aims to provide insights into the comparative efficacy and analytical aspects of these formulations for enhanced therapeutic outcomes.

CHEMOTHERAPY_RDP_CHAPTER 1_ANTI TB DRUGS.pdf

rishi2789

Part II - Body Grief: Losing parts of ourselves and our identity before, duri...

bkling

Top Effective Soaps for Fungal Skin Infections in India

SwisschemDerma

REGULATION FOR COMBINATION PRODUCTS AND MEDICAL DEVICES.pptx

LaniyaNasrink

Role of Mukta Pishti in the Management of Hyperthyroidism

Dr. Jyothirmai Paindla

Tests for analysis of different pharmaceutical.pptx

taiba qazi

Complementary feeding in infant IAP PROTOCOLS

chiranthgowda16

Post-Menstrual Smell- When to Suspect Vaginitis.pptx

FFragrant

OCT Training Course for clinical practice Part 1

KafrELShiekh University

Netter's Atlas of Human Anatomy 7.ed.pdf

BrissaOrtiz3

Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx

Dr. Rabia Inam Gandapore

Cardiac Assessment for B.sc Nursing Student.pdf

shivalingatalekar1

Top-Vitamin-Supplement-Brands-in-India List

SwisschemDerma

Osteoporosis - Definition , Evaluation and Management .pdf

Jim Jacob Roy

Integrating Ayurveda into Parkinson’s Management: A Holistic Approach

Ayurveda ForAll

Aortic Association CBL Pilot April 19 – 20 Bern

suvadeepdas911

Ketone bodies and metabolism-biochemistry

Dhayanithi C

Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx

Dr. Rabia Inam Gandapore

Cell Therapy Expansion and Challenges in Autoimmune Disease

Health Advances

There is increasing confidence that cell therapies will soon play a role in the treatment of autoimmune disorders, but the extent of this impact remains to be seen. Early readouts on autologous CAR-Ts in lupus are encouraging, but manufacturing and cost limitations are likely to restrict access to highly refractory patients. Allogeneic CAR-Ts have the potential to broaden access to earlier lines of treatment due to their inherent cost benefits, however they will need to demonstrate comparable or improved efficacy to established modalities. In addition to infrastructure and capacity constraints, CAR-Ts face a very different risk-benefit dynamic in autoimmune compared to oncology, highlighting the need for tolerable therapies with low adverse event risk. CAR-NK and Treg-based therapies are also being developed in certain autoimmune disorders and may demonstrate favorable safety profiles. Several novel non-cell therapies such as bispecific antibodies, nanobodies, and RNAi drugs, may also offer future alternative competitive solutions with variable value propositions. Widespread adoption of cell therapies will not only require strong efficacy and safety data, but also adapted pricing and access strategies. At oncology-based price points, CAR-Ts are unlikely to achieve broad market access in autoimmune disorders, with eligible patient populations that are potentially orders of magnitude greater than the number of currently addressable cancer patients. Developers have made strides towards reducing cell therapy COGS while improving manufacturing efficiency, but payors will inevitably restrict access until more sustainable pricing is achieved. Despite these headwinds, industry leaders and investors remain confident that cell therapies are poised to address significant unmet need in patients suffering from autoimmune disorders. However, the extent of this impact on the treatment landscape remains to be seen, as the industry rapidly approaches an inflection point.

Recently uploaded (20)

Journal Article Review on Rasamanikya

CHEMOTHERAPY_RDP_CHAPTER 1_ANTI TB DRUGS.pdf

Part II - Body Grief: Losing parts of ourselves and our identity before, duri...

Top Effective Soaps for Fungal Skin Infections in India

REGULATION FOR COMBINATION PRODUCTS AND MEDICAL DEVICES.pptx

Role of Mukta Pishti in the Management of Hyperthyroidism

Tests for analysis of different pharmaceutical.pptx

Complementary feeding in infant IAP PROTOCOLS

Post-Menstrual Smell- When to Suspect Vaginitis.pptx

OCT Training Course for clinical practice Part 1

Netter's Atlas of Human Anatomy 7.ed.pdf

Vestibulocochlear Nerve by Dr. Rabia Inam Gandapore.pptx

Cardiac Assessment for B.sc Nursing Student.pdf

Top-Vitamin-Supplement-Brands-in-India List

Osteoporosis - Definition , Evaluation and Management .pdf

Integrating Ayurveda into Parkinson’s Management: A Holistic Approach

Aortic Association CBL Pilot April 19 – 20 Bern

Ketone bodies and metabolism-biochemistry

Ear and its clinical correlations By Dr. Rabia Inam Gandapore.pptx

Cell Therapy Expansion and Challenges in Autoimmune Disease

Strong@Heart - Harnessing the Power of Social Media

1. HARNESSING THE POWER OF SOCIAL MEDIA Lisa Tate, CEO, WomenHeart: The National Coalition for Women with Heart Disease Robert Schumm, Marketing Director, Bayer Consumer Care ePatient Conference October 26, 2009

7. Our First Foray into Social Media

8. 2 http://www.facebook.com/strongatheart Program Goals Program Goals Messengers • Compel women to identify their risk , advocate for their own heart health and, as appropriate, reduce their risk by using aspirin as directed by a doctor • Raise awareness of aspirin as a lifesaver and springboard for a discussion around its range and relevance of benefits for women, including heart attack, prevention and protection • Sandra Revill Tremulis: WomenHeart Champion and patient advocate • Kathy Berra, MSN, ANP: WomenHeart Scientific Advisory Council; clinician, Cardiovascular Medicine & Coronary Interventions, Redwood City, CA and Stanford Prevention Research Center

10.

11. Marketing Mix 9 http://www.facebook.com/strongatheart Bayer Newsletter WomenHeart Newsletter eNewsletters HeartSAFE Dramatic Difference Media Outreach RNR Video Podcast Online Community

12. SHOULD YOU TAKE ASPIRIN DAILY? Fan Highlights: Spikes & Success 10 http://www.facebook.com/strongatheart

13. Social Media Traditional Media “ Don’t forget on Facebook, WomenHeart Strong @Heart !” “… doctors said the aspirin probably saved her life.” The Bayer Aspirin Brand has replicated [Sandra’s aspirin] holder called the Strong @Heart HeartSAFE that can easily attach to a key chain or purse and should be carried by anyone at risk of a heart attack.” What Success Looks Like: Advancing Education & Inspiring Advocacy 11 http://www.facebook.com/strongatheart

14. Viral Marketing Patient Resources “ I have passed this along to my Central Maryland Support Group. “ – WomenHeart Support Group Leader “ It's a strong and simple message--I'll definitely [share it with] my friends.” What Success Looks Like: Advancing Education & Inspiring Advocacy 11 http://www.facebook.com/strongatheart

15. Proven Partnerships Yield Strong Potential for Future Success 12 http://www.facebook.com/strongatheart

Strong@Heart - Harnessing the Power of Social Media

Recommended

Recommended

More Related Content

Similar to Strong@Heart - Harnessing the Power of Social Media

Similar to Strong@Heart - Harnessing the Power of Social Media (20)

More from e-Patient Connections

More from e-Patient Connections (20)

Recently uploaded

Recently uploaded (20)

Strong@Heart - Harnessing the Power of Social Media