This document provides directions for launching a new strong beer brand. It discusses emphasizing the brand name and the number 8 to indicate high alcohol percentage. It also examines using "Jeetnekiaag" to emphasize strength. The document recommends researching how the target group views strong beer and how the term appeals to aspirations and ego. It considers starting a loyalty club program to offer benefits without seasonality by enrolling customers when they buy two bottles. Finally, it discusses potential brand names and a modus operandi of communicating through outdoor ads and retail outlets while enrolling customers to receive benefits like discounts and event passes by collecting coupons with bottle purchases.