The Aperitif: A Drink and a Way of Lifecamillevidal
Some call it an aperitif. Some call it an aperitivo. And some people just like to have a drink before dinner. Whatever you call it, the aperitif has been enjoying a resurgence in popularity around the world. But what is an aperitif? Where did it come from, and how can bartenders perfect aperitifs of their own? And is it a drink, or more a way of life? We will explore the historical roots of the aperitivo, explore how France, Italy and other European countries have put their unique twist on the category, and showcase some of the finest aperitifs from the Old and New Worlds. Join our stimulating panel of aperitif experts Carina Soto Velasquez of Mary Celeste, which has helped put the aperitif cocktail back in fashion in Paris, Daniele Gentili of ‘aperitif embassy’ Bar8 in London, Naren Young of New York City’s pioneering Caffe Dante, and ‘aperitif aficionado’ Camille Vidal, for an in depth discussion of this tradition from yesterday to today. Attendees will learn how the aperitif has evolved, the role that food plays in aperitif service, and how the growing trend among cocktail lovers for ‘low proof’ drinks makes this the perfect moment for bartenders to master the art of the aperitif.
The deck from the Marketing Wine To Women webinar sponsored by Napa Technology. Panelists included Jayne Portnoy, Vice President Marketing and Brand Strategy; Deborah Brenner, author and Founder, Women of the Vine and creator of MORE magazine's wine club for women; Marian Jansen op de Haar, wine industry consultant for Vines57 and wine curator for MORE magazine's wine club; and Carin Oliver, Chief Innovation Officer, Angelsmith.
Both grocers and wine retailers are looking for a way to capitalize and expand on the shifting behaviors of consumers who aren’t just crossing ‘wine’ off a shopping list, but rather looking for an experience they haven’t had before.
Sampling is the key to an experience-driven customer and the foundation for increased sales of both bottles and cases of wine.
For off-premise businesses things that used to be an afterthought are turning into focal points.
Consumers are looking for easy, memorable experiences in the wine section of grocery stores and on the shelves of specialty shops.
AdAge reports that Anheuser-Busch InBev is in talks with agencies about creative for its faux-craft Shock Top brand. The brand clarifies that it is not launching a creative review, as it has not had an agency of record in recent years, and is looking to continue to work outside the AOR model. “What we’re doing right now is simply having a few conversations with leading creative agencies,” Shock Top vice president Jake Kirsch told AdAge in a statement today. “This isn’t a review, as we haven’t had a creative AOR for some time. As we plan for 2017, and beyond, we’re having these conversations as part of our normal course of business. Shock Top is always open to new ideas and discussions with the best and brightest creative minds in the industry.”
Napa Technology Seminar: Increasing Profits With Wines By The GlassAngelsmith, Inc.
For any restaurant or retailer who sells wines by the glass, squeezing out profit on each wine bottle is critical to success. This presentation is great for food and beverage managers who are responsible for profit and loss. This slide presentation on increasing wine profit provides tips and how tos to achieve maximum value out of each bottle.
The Aperitif: A Drink and a Way of Lifecamillevidal
Some call it an aperitif. Some call it an aperitivo. And some people just like to have a drink before dinner. Whatever you call it, the aperitif has been enjoying a resurgence in popularity around the world. But what is an aperitif? Where did it come from, and how can bartenders perfect aperitifs of their own? And is it a drink, or more a way of life? We will explore the historical roots of the aperitivo, explore how France, Italy and other European countries have put their unique twist on the category, and showcase some of the finest aperitifs from the Old and New Worlds. Join our stimulating panel of aperitif experts Carina Soto Velasquez of Mary Celeste, which has helped put the aperitif cocktail back in fashion in Paris, Daniele Gentili of ‘aperitif embassy’ Bar8 in London, Naren Young of New York City’s pioneering Caffe Dante, and ‘aperitif aficionado’ Camille Vidal, for an in depth discussion of this tradition from yesterday to today. Attendees will learn how the aperitif has evolved, the role that food plays in aperitif service, and how the growing trend among cocktail lovers for ‘low proof’ drinks makes this the perfect moment for bartenders to master the art of the aperitif.
The deck from the Marketing Wine To Women webinar sponsored by Napa Technology. Panelists included Jayne Portnoy, Vice President Marketing and Brand Strategy; Deborah Brenner, author and Founder, Women of the Vine and creator of MORE magazine's wine club for women; Marian Jansen op de Haar, wine industry consultant for Vines57 and wine curator for MORE magazine's wine club; and Carin Oliver, Chief Innovation Officer, Angelsmith.
Both grocers and wine retailers are looking for a way to capitalize and expand on the shifting behaviors of consumers who aren’t just crossing ‘wine’ off a shopping list, but rather looking for an experience they haven’t had before.
Sampling is the key to an experience-driven customer and the foundation for increased sales of both bottles and cases of wine.
For off-premise businesses things that used to be an afterthought are turning into focal points.
Consumers are looking for easy, memorable experiences in the wine section of grocery stores and on the shelves of specialty shops.
AdAge reports that Anheuser-Busch InBev is in talks with agencies about creative for its faux-craft Shock Top brand. The brand clarifies that it is not launching a creative review, as it has not had an agency of record in recent years, and is looking to continue to work outside the AOR model. “What we’re doing right now is simply having a few conversations with leading creative agencies,” Shock Top vice president Jake Kirsch told AdAge in a statement today. “This isn’t a review, as we haven’t had a creative AOR for some time. As we plan for 2017, and beyond, we’re having these conversations as part of our normal course of business. Shock Top is always open to new ideas and discussions with the best and brightest creative minds in the industry.”
Napa Technology Seminar: Increasing Profits With Wines By The GlassAngelsmith, Inc.
For any restaurant or retailer who sells wines by the glass, squeezing out profit on each wine bottle is critical to success. This presentation is great for food and beverage managers who are responsible for profit and loss. This slide presentation on increasing wine profit provides tips and how tos to achieve maximum value out of each bottle.
The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Even in times of record growth, you may feel in your gut that something’s changing. It can be disquieting given current success. Rob McMillan will walk though the current industry trends and share his view on what can be done to get out ahead of changing consumer tastes.
The session will dive into the latest trend data encompassing all of the craft beverage segments, including case volume and sales figures. We’ll analyze which segments are growing fastest, which styles and flavors are trending with consumers and what new segments are likely to emerge. We’ll also explore the latest demographic data relating to the craft beverage drinker.
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
How do Chinese consumers perceive British beverage brands?Ksubaka
In collaboration with the China- Britain Business Council, Ksubaka surveyed over 30,000 shoppers to investigate how Chinese consumers perceive British beverage brands and gain a deeper understanding into their purchasing habits.
KNOWN MERCHANT is a brand about friendship. This is one of many presentations for the business. This is a small part of what goes into creating a startup, and conceptualizing a brand and product out of thin air.
How to Start Beverages Manufacturing Industry with Packaging (Grape, Citrus, ...Ajjay Kumar Gupta
Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. The industry poses a dilemma to the state. It cannot resist the temptation of large revenues, while steering clear of the embarrassment of giving encouragement to drinking. A positive feature of allowing the industry to grow and operate is the prevention of illicit production and drinking.
http://goo.gl/uz9Va6
http://goo.gl/JiaKSS
http://goo.gl/1iKLun
http://www.entrepreneurindia.co/
Tags
Alcoholic & Nonalcoholic Beverages - Food Products & Beverages, Alcoholic and Non-Alcoholic Beverages, Alcoholic and Non-Alcoholic Beverages Based Small Scale Industries Projects, Alcoholic and Non-Alcoholic Beverages Processing Industry in India, alcoholic and nonalcoholic drinks, alcoholic beverage formulation, alcoholic beverage manufacturing, best small and cottage scale industries, Beverage Industry, Beverages Business, Profitable Small Scale Manufacturing, country liquor project report, different types of beverages, Get started in small-scale Alcoholic and Non-Alcoholic Drinks manufacturing, How is alcohol made?, How to start a successful Alcoholic and Non-Alcoholic Drinks business, How to Start Alcoholic and Non-Alcoholic Beverages Production Business, imfl bottling plant project report, Juice and Soft Drink Projects, list of non alcoholic beverages, modern small and cottage scale industries, Most Profitable Alcoholic and Non-Alcoholic Beverages Processing Business Ideas, new small scale ideas in Alcoholic and Non-Alcoholic Beverages processing industry, Non-Alcoholic Beverages & Alcoholic Drinks, Pre-Investment Feasibility Study on Alcoholic and Non-Alcoholic Beverages, Production of a non-alcoholic beverage from sweet potato, Production of alcoholic & soft beverages, production of nonalcoholic beverages, profitable small and cottage scale industries, Flavoured Drinking Water, Setting up and opening your Alcoholic and Non-Alcoholic beverages Business, Small Scale Alcoholic and Non-Alcoholic Beverages Processing Plants, Small scale Commercial Alcoholic and Non-Alcoholic Drinks production, soft drink manufacturing process, soft drinks project report, Starting Alcoholic and Non-Alcoholic Beverages Processing Business, Techno-Economic feasibility study on Alcoholic and Non-Alcoholic Drinks, types of alcoholic beverages pdf, types of non alcoholic beverages, what are beverages ?, Alcoholic Beverages: Beer, Wine and Liquor, Fruit Juices, Whisky, Beer, Rum and Wine, Business guidance for beverages industry, beverages packaging industry, Alcoholic drinks packaging, non-alcoholic drinks packaging, book on beverages industry, technology book on Alcoholic and Non-Alcoholic Beverages
The sales growth rate in Oregon is the envy of the entire wine industry. There is no other region with double-digit growth, and most regions are experiencing negative volume growth. Going back 15 years, who would have believed those words would one day be true?
Even in times of record growth, you may feel in your gut that something’s changing. It can be disquieting given current success. Rob McMillan will walk though the current industry trends and share his view on what can be done to get out ahead of changing consumer tastes.
The session will dive into the latest trend data encompassing all of the craft beverage segments, including case volume and sales figures. We’ll analyze which segments are growing fastest, which styles and flavors are trending with consumers and what new segments are likely to emerge. We’ll also explore the latest demographic data relating to the craft beverage drinker.
30 Lessons for Marketing Italian BrandsRobert Joseph
Reka Haros, Rebecca Hopkins, Cathy Huyghe, Robert Joseph and Damien Wilson offer insight during a Vinitaly session, into the most effective ways to sell Italian wines, especially, but not only, in the US market. The 30 lessons cover packaging, website design, advertising, PR and social media.
How do Chinese consumers perceive British beverage brands?Ksubaka
In collaboration with the China- Britain Business Council, Ksubaka surveyed over 30,000 shoppers to investigate how Chinese consumers perceive British beverage brands and gain a deeper understanding into their purchasing habits.
KNOWN MERCHANT is a brand about friendship. This is one of many presentations for the business. This is a small part of what goes into creating a startup, and conceptualizing a brand and product out of thin air.
How to Start Beverages Manufacturing Industry with Packaging (Grape, Citrus, ...Ajjay Kumar Gupta
Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. The industry poses a dilemma to the state. It cannot resist the temptation of large revenues, while steering clear of the embarrassment of giving encouragement to drinking. A positive feature of allowing the industry to grow and operate is the prevention of illicit production and drinking.
http://goo.gl/uz9Va6
http://goo.gl/JiaKSS
http://goo.gl/1iKLun
http://www.entrepreneurindia.co/
Tags
Alcoholic & Nonalcoholic Beverages - Food Products & Beverages, Alcoholic and Non-Alcoholic Beverages, Alcoholic and Non-Alcoholic Beverages Based Small Scale Industries Projects, Alcoholic and Non-Alcoholic Beverages Processing Industry in India, alcoholic and nonalcoholic drinks, alcoholic beverage formulation, alcoholic beverage manufacturing, best small and cottage scale industries, Beverage Industry, Beverages Business, Profitable Small Scale Manufacturing, country liquor project report, different types of beverages, Get started in small-scale Alcoholic and Non-Alcoholic Drinks manufacturing, How is alcohol made?, How to start a successful Alcoholic and Non-Alcoholic Drinks business, How to Start Alcoholic and Non-Alcoholic Beverages Production Business, imfl bottling plant project report, Juice and Soft Drink Projects, list of non alcoholic beverages, modern small and cottage scale industries, Most Profitable Alcoholic and Non-Alcoholic Beverages Processing Business Ideas, new small scale ideas in Alcoholic and Non-Alcoholic Beverages processing industry, Non-Alcoholic Beverages & Alcoholic Drinks, Pre-Investment Feasibility Study on Alcoholic and Non-Alcoholic Beverages, Production of a non-alcoholic beverage from sweet potato, Production of alcoholic & soft beverages, production of nonalcoholic beverages, profitable small and cottage scale industries, Flavoured Drinking Water, Setting up and opening your Alcoholic and Non-Alcoholic beverages Business, Small Scale Alcoholic and Non-Alcoholic Beverages Processing Plants, Small scale Commercial Alcoholic and Non-Alcoholic Drinks production, soft drink manufacturing process, soft drinks project report, Starting Alcoholic and Non-Alcoholic Beverages Processing Business, Techno-Economic feasibility study on Alcoholic and Non-Alcoholic Drinks, types of alcoholic beverages pdf, types of non alcoholic beverages, what are beverages ?, Alcoholic Beverages: Beer, Wine and Liquor, Fruit Juices, Whisky, Beer, Rum and Wine, Business guidance for beverages industry, beverages packaging industry, Alcoholic drinks packaging, non-alcoholic drinks packaging, book on beverages industry, technology book on Alcoholic and Non-Alcoholic Beverages
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. Why do people do (or not do) stuff?
How to get them to do
something different?
2
3. A metaphor for behaviour change
The rational Rider thinks he is
making the decisions
But in reality the intuitive elephant
is feeling its own way along
The BrainJuicer Nudge Unit designs
paths for elephants, so desired
behaviours feel natural
3
Jonathan Haidt
8. Some positive attitudinal shift over the campaign period
Pre-wave
Lower strength wine is of
lower quality
I would feel awkward
drinking lower strength wine
in front of others
Test-wave
Post-wave
40%
22%
24%
4%
7%
24%
73%
Lower strength wine is better
for you
Beer Base sizes
54%
40%
169
169
152
9
Green circles denote statistical significance at 99% level on previous wave
Based on ASDA exit interviews across 4 stores in Glasgow region
12. “Well, it’s a bit like the smoking thing
isn’t it? The government keep telling
us that it is bad for us but let’s face it,
millions of us do it and not millions of
us die and who trusts the
government? I just think it is another
way of them controlling us.”
13
21. Give Blood Responsibility Priming
Signs that promote a sense of responsibility and civic duty – such as
Give Blood or recycling – can prime more responsible behaviours
22
24. ‘Off’ weeks
Average number of water servings per
weekend across participating bars
‘On’ weeks
+320%
456
142
Off Weeks
On Weeks
26
25. Why do people do (or not do) stuff?
How to get them to do
something different?
Hand-washing
in hospitals
Avoid buying epilators
Respond to price
frames
Choose incontinence
products
27
