String's linkedin workshop
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LinkedIn was once boring AF, and has now shifted to becoming more professional, personal and social. It's becoming the new Facebook for business. Here's the new way of marketing. String was able to gain 160k views in 13 days, and so far has had over 8000 professionals visit her profile. How? Native content creation and video are her bread and butter. This is actually the best time to create your personal brand, by taking advantage of the fact that few people are creating content that is relevant or resonates with their brand messaging. Today's LinkedIn is all about turning B2B into B2C Check out her presentation and let's connect on Linkedin http://Linkedin.com/in/stringstory
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String's linkedin workshop
- 1. I'M STRING A CURIOUS GEEK FROM THE FUTURE
- 2. LINKEDIN.COM/IN/STRINGSTORY FOLLOW + LETS CONNECT
- 6. STRING'S THEORY OF CONTENT CONSUMPTION CANDY VS SUBSTANCE
- 7. - 500M + professionals on LinkedIn - 40M Decision makers - 9M+ IT decision makers - 10M Opinion leaders - 6M C-Level execs - 22M Mass Affluents - 61M senior-level influencers - LI ranks the highest in terms of digital trust - LI audience are also more invested in the platform - LI content now sees 15x more impressions than job postings and 7x more engagement. LINKEDIN’S ROLE IN THE CONTENT MARKETING ECOSYSTEM
- 8. LINKEDIN HOW TO SLAY ON USE YOUR PHONE TO CREATE VIDEO
- 9. LINKEDIN B2B FEELS LIKE B2C DON'T BE DRY AF
- 10. SIX WEEKS + STRING'S ROI 900 TO 3500 BIZ TYPE FOLLOWERS TOTAL 350K+ VIEWS 15,000+ PROFILE VISITS 350 LEAD GEN RECRUITED 4 NEW TEAM MEMBERS 5 NEW CLIENTS 4 GLOBAL SPEAKING GIGS 1 BRAND AMBASSADOR DEAL FIRST VIDEO; 100K VIEW verdict: BECOME A CHANNEL OF KNOWLEDGE
- 11. HOW TO SLAY ON LINKEDIN 1. CLEAN UP YOUR PROFILE
- 12. HOW TO SLAY ON LINKEDIN 2. CREATE TRAFFIC WITH RELEVANT CONTENT insights and trends personal development stories share and document your creative process productivity
- 13. HOW TO SLAY ON LINKEDIN 3. POST VS VIDEOS inbound traffic - post does better - video is to build cred
- 14. HOW TO SLAY ON LINKEDIN 4. BE THERE DAILY create daily content engage daily with your tribe connect with your tribe or relevant peeps
- 15. HOW TO SLAY ON LINKEDIN 5. THINK AND GROW LIKE A BIZ you have mad skills of value cash flow is king you can work with brands find biz mentors use it to recruit
- 16. HOW TO SLAY ON LINKEDIN 6. TACTICS 1.Use Hashtags 2. PULSE articles = ABOUT 3. Connect/Follow 4. Message = HOT lead gen 5. Sales Navigator 6. Outbound reach out (be careful of spamming) 7. engagement pod
- 17. - 30 day content bootcamp - personal branding - content strategy - content production - brain trust (consultation) HIRE STRING + HER TEAM suzanne@stringstory.co WANT TO BUILD UP YOUR LINKEDIN?