Emily Kuhn, Pramat Batra, Rosie Van Alsburg

1. Let’s Go Phishing
Pramat Batra, Emily Kuhn, Rosie Van Alsburg

2. Marie the Millennial
● Hard Facts
○ Age: 26
○ Gender: Female
○ Job: Journalist
Marie is journalist whose stories are inspired through
her travels and new experiences. Marie uses her
computer to write her stories, communicate with
co-workers, stay up to date on the latest news, and
shop for clothing and online entertainment. This
means Marie uses her email a lot throughout the day
whether to communicate with her boss or receive
receipts from online purchases and subscriptions.

3. ● A Typical Day
○ Works from the coffee shop
○ Communicates with a lot of people via email,
video calls, and other virtual methods
● Future Goals
○ Save enough money to buy a house
○ Become financially stable to have a dog
○ Get a masters degree soon
Marie the Millennial

4. Key Problem + Motivation
⬡ Marie had her information leaked in the Canva data breach
⬡ Received many “credentials breached” emails that she had to
self-verify were not just phishing attempts
Marie wants to continue her online habits, but
carefully checking all of her emails for legitimacy
is time-consuming.

5. How does Marie survive
without our app?
⬡ Marie has to validate each URL herself with the help of google and
online forums.
⬡ Marie has to educate herself on different social phishing attacks and
stay up to date on email security news.

6. Use Case

9. Hypothesis
We predict that Let’s Go Phishing will help
Marie spend less time verifying email link
legitimacy while also increasing her feeling
of email security.

10. Questions?