The document provides guidelines for creating and displaying content on the Streetbroadcast Digital Network. It outlines specifications for the display including a 360 degree viewing area with a resolution of 1046x720 pixels. Supported content includes video in 4:3 and 16:9 formats as well as static posters. File formats should be optimized for the display's native sizes and aspect ratios. Content can be configured for a single panel, 360 landscape wrap, or HTML backdrops.

1. Streetbroadcast Digital Network: Artwork Guidelines

2. StreetLive Specifications
Display Specification Unit
Image Display area size (w x h) 3868 x 1800 mm
Display circumference 1231 mm
Screen native resolution (w x h) 1046 x 720 pixels
Display viewing area 360 degrees
Supported Content Video (4:3 PAL, 16:9 PAL)
Static posters (6-sheet)
Display refresh rate 50Hz (25 frames per second)
Control Full remote control & diagnostics
Remote content scheduling
Remote Access LiteCast

3. StreetLive Specifications
The display has two virtual content panels but can also operate as one
360 landscape wrap

4. File Formats Quick Guide
POSTERS (STATIC) VIDEO (4:3, 16:9) ONE PANEL SPECIAL 360 LANDSCAPE WRAP
(0.71:1) (2.11:1)
Supported aspect ratios are: Supported aspect ratios are: Supported aspect ratios are: Supported aspect ratios are:
Standard: 0.67:1 (Poster) Standard: 4:3 (Video) Special: 1.07:1 (Full Panel) 2.11:1 (Full Screen)
16:9 (Video)
Supported file formats are: Supported file formats are: Supported file formats are: Supported file formats are:
JPG WMV 9 (1:1), bit rate: 6000 Video: WMV 9 (1:1), bit rate: WMV 9 (1:1), bit rate:
bits/sec (min), square pixels 6000 bits/sec (min), sq pixels 8000bits/sec (min), sq pixels
DVDs and QuickTime can Stills: JPG HD 1080p (16:9) files are
be used as source. DVD recommended as a starting
quality files are recommended point.
Files need to be converted to File needs to be manually
be using square pixels prepared for full screen use
since the aspect ratio is
unique for the display

5. 6 Sheet Poster (0.67:1)
6 SHEET POSTER DISPLAY NATIVE SIZES IMAGE ASPECT PIXEL ASPECT CREATIVE CONTENT
RATIO RATIO SIZES
Reference Dimension
Standard 6 Sheet poster 1200 (w) x 1800 (h) mm 0.67
StreetLive display set for 6 sheet poster
1 panel (in two panel set-up) physical size 1200 (w) x 1800 (h) mm 0.67
1 panel (in two panel set-up) digital size 480 (w) x 720 (h) pixels 0.67
Output
Native output size in pixels (aspect ratio corr.) 318 (w) x 720 (h) pixels 0.44 1.51 480 (w) x 720 (h) sq. pixels
PHYSICAL POSTER STREETLIVE UNIT SMALLER SIZES
1200mm 3868 mm (2 x 1200mm poster panels) If the creative content is smaller
than specified
1800mm 1800mm
then the content
6 Sheet
is displayed in the middle.
(on a black background)

6. PAL Video (4:3)
4:3 PAL VIDEO DISPLAY NATIVE SIZES IMAGE ASPECT PIXEL ASPECT CREATIVE CONTENT
RATIO RATIO SIZES
Reference Dimension
Standard DVD PAL Video (4:3) 720 (w) x 576 (h) pixels 1.33 0.94
StreetLive display set for 4:3 video
1 panel (in two panel set-up) physical size 1934 (w) x 1451 (h) mm 1.33
1 panel (in two panel set-up) digital size 768 (w) x 576 (h) pixels 1.33
Output
Native output size in pixels (aspect ratio corr.) 512 (w) x 580 (h) pixels 0.88 1.51 768 (w) x 576 (h) pixels
DVD VIDEO (PAL 4:3) STREETLIVE UNIT
3868 mm
720pixels
576pixels 1800mm
4:3 Video
Best Practice is to create the content at least in 720 x 576 (DVD). Note: In video creation the content is not necessarily prepared as square
pixels (needs to be converted before upload)

7. PAL Video (16:9)
16:9 PAL VIDEO DISPLAY NATIVE SIZES IMAGE ASPECT PIXEL ASPECT CREATIVE CONTENT
RATIOS RATIOS SIZES
Reference Dimension
HD 1080p video (16:9) 1920 x 1080 pixels 1920 (w) x 1080 (h) pixels 1.78 1.00
StreetLive display set for 16:9 video
1 panel (in two panel set-up) physical size 1934 (w) x 1087 (h) mm 1.78
1 panel (in two panel set-up) digital size 1024 (w) x 576 (h) pixels 1.78
Output
Native output size in pixels (aspect ratio corr.) 512 (w) x 435 (h) pixels 1.18 1.51 1024 (w) x 576 (h) sq. pixels
DVD VIDEO (PAL 16:9) STREETLIVE UNIT
3868 mm
720pixels
720pixels
576 pixels 1800 mm
16:9 Video
Best Practice is to create the content at least in 1920 x 1080 (DVD). Note: In video creation the content is not necessarily prepared as
square pixels (needs to be converted before upload)

8. One Panel Special (video or still) (1.07:1)
1.07 SPECIAL DISPLAY NATIVE SIZES IMAGE ASPECT PIXEL ASPECT CREATIVE CONTENT
RATIO RATIO SIZES
Reference Dimension
1 panel (in two panel set-up) 1934 (w) x 1800 (h) mm 1.07 1.00
StreetLive display set for 4:3 video
1 panel (in two panel set-up) physical size 1934 (w) x 1800 (h) mm 1.07
1 panel (in two panel set-up) digital size 773 (w) x 720 (h) pixels 1.07
Output
Native output size in pixels (aspect ratio corr.) 512 (w) x 580 (h) pixels 0.71 1.51 773 (w) x 720 (h) pixels
SPECIALLY CROPPED SOURCE STREETLIVE UNIT
773 pixels 3868 mm
720 pixels 1800mm
4:3 Video

9. 360 Landscape Wrap (2.15:1)
360 LANDSCAPE WRAP DISPLAY NATIVE SIZES IMAGE ASPECT PIXEL ASPECT CREATIVE CONTENT
RATIOS RATIOS SIZES
Reference Dimension
1 panel (in two panel set-up) 3868 (w) x 1800 (h) mm 2.15 1.00
StreetLite Display set for full screen video
Physical size 3868 (w) x 1800 (h) mm 2.15
Digital size 1546 (w) x 720 (h) pixels 2.15
Output
Native output size in pixels (aspect ratio corr.) 1024 (w) x 720 (h) pixels 1.51 1546 (w) x 720 (h) sq. pixels
360 LANDSCAPE WRAP
1546 pixels 3868 mm
720pixels
1800mm
16:9 HD 1080p Video
Manually converted & cropped into This video fills the entire unit.
1546 x 720 resolution (square pixels)

10. HTML backdrop used by Community Broadcasters
•The backdrop consists of a single HTML file visible on the entire screen.
•The HTML backdrop is aimed mainly for news or local content which update regularly.
•We can set the backdrop to rotate through a list of URLs.
1024pixels
IE 6.0 compatible HTML page.
May contain Flash components.
Needs to be fixed on 1024 x 768 pixel size.
720pixels

11. Content Delivery System
Content Delivery
Content is either emailed or sent via FTP
client to our own LiteCast system.
Site Owners will then schedule the content
to be displayed in the media network.
Content delivery is fully automatic once the
Content has been authorised by the
Site Owner.