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Street	Contxt	Presentation 1
MOBILE MATTERS
5 TIPS FOR BROKERS
TO IMPROVE CLIENT EXPERIENCE
USING MOBILE
Street	Contxt	Presentation
We measured
millions of client interactions
with research, desk commentary, and news
updates delivered through our platform to
253,000 + clients at 24,900 + funds worldwide
across all asset classes.
Street Contxt is a platform for brokers to build profitable relationships
with asset managers, using the commentary and research that they send.
Street	Contxt	Presentation 3
Mondaythrough Friday, over 80% of clients
are consuming email on a desktop
During the week, your clients are at their desk, watching
the markets, & reading content as it comes in.
Street	Contxt	Presentation 4
Mobile attributes to 80%
of client engagement with your commentary
on Saturday & Sunday
Read:
Desktop vs. Mobile
Readership Stats
Street	Contxt	Presentation 5
5 TIPS
TO ENGAGE YOUR CLIENTS
WITH MOBILE-FRIENDLYEMAILS
Street	Contxt	Presentation 6
1. WRITE THE SHORTEST SUBJECT LINE YOU CAN
Android shortens
subject lines at
24 characters and
Apple at 31.
Street	Contxt	Presentation 7
2 . SHOW YOUR CLIENT THE IMPORTANCE OF YOUR MESSAGE
WITH A PRE-HEADER
§ A pre-header is text displayed at the top of your email.
§ It receives more room than the subject line on mobile.
§ Consider using the message that you’d like included in your subject line-if
you had the extra space.
Street	Contxt	Presentation 8
3 . CREATE A VERTICAL HIEARCHY
Put the most important information first,
followed by details.
When your client holds their device
vertically (aka in “portrait mode”),
they’ll get the basics of your message.
Street	Contxt	Presentation 9
4 . KEEP EMAIL MESSAGES SHORT
Write for scannability and speed.
Your clients use their mobile device on-
the-go; simplify your message, so they
can quickly consume your email.
Screen size and download times increase
the importance of speed. Focus the
readers’ attention on the most timely
information.
Street	Contxt	Presentation 10
5 . USE BIGGERFONTS
Ensure your email is readable on mobile.
Follow Apple’s cue and use 22-point type for headlines
and at least 16-point type for paragraphs.
Street	Contxt	Presentation 11
Street Contxt
helps brokers
increase commissions
by providing tools to
deliver the right
research & commentary
to the right client,
at the right time.
LEARN MORE

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Street Contxt 5 Mobile Tips for Brokers

  • 1. Street Contxt Presentation 1 MOBILE MATTERS 5 TIPS FOR BROKERS TO IMPROVE CLIENT EXPERIENCE USING MOBILE
  • 2. Street Contxt Presentation We measured millions of client interactions with research, desk commentary, and news updates delivered through our platform to 253,000 + clients at 24,900 + funds worldwide across all asset classes. Street Contxt is a platform for brokers to build profitable relationships with asset managers, using the commentary and research that they send.
  • 3. Street Contxt Presentation 3 Mondaythrough Friday, over 80% of clients are consuming email on a desktop During the week, your clients are at their desk, watching the markets, & reading content as it comes in.
  • 4. Street Contxt Presentation 4 Mobile attributes to 80% of client engagement with your commentary on Saturday & Sunday Read: Desktop vs. Mobile Readership Stats
  • 5. Street Contxt Presentation 5 5 TIPS TO ENGAGE YOUR CLIENTS WITH MOBILE-FRIENDLYEMAILS
  • 6. Street Contxt Presentation 6 1. WRITE THE SHORTEST SUBJECT LINE YOU CAN Android shortens subject lines at 24 characters and Apple at 31.
  • 7. Street Contxt Presentation 7 2 . SHOW YOUR CLIENT THE IMPORTANCE OF YOUR MESSAGE WITH A PRE-HEADER § A pre-header is text displayed at the top of your email. § It receives more room than the subject line on mobile. § Consider using the message that you’d like included in your subject line-if you had the extra space.
  • 8. Street Contxt Presentation 8 3 . CREATE A VERTICAL HIEARCHY Put the most important information first, followed by details. When your client holds their device vertically (aka in “portrait mode”), they’ll get the basics of your message.
  • 9. Street Contxt Presentation 9 4 . KEEP EMAIL MESSAGES SHORT Write for scannability and speed. Your clients use their mobile device on- the-go; simplify your message, so they can quickly consume your email. Screen size and download times increase the importance of speed. Focus the readers’ attention on the most timely information.
  • 10. Street Contxt Presentation 10 5 . USE BIGGERFONTS Ensure your email is readable on mobile. Follow Apple’s cue and use 22-point type for headlines and at least 16-point type for paragraphs.
  • 11. Street Contxt Presentation 11 Street Contxt helps brokers increase commissions by providing tools to deliver the right research & commentary to the right client, at the right time. LEARN MORE