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1. The document discusses strategies for evolving mobile marketing communications to meet changing consumer behaviors and preferences.
2. It recommends focusing audiences by targeting only advanced users, developing relevant content aligned with mobile usage, and considering the best use of channels like email, SMS, and mobile sites.
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In the following pages, you’ll not only see how StrongMail’s strategists helped major brands mobile optimize their email marking campaigns, you’ll also learn how you can employ the successful strategies in your own organization.
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Slides from the Mass Transmit webinar "Mobile Email Marketing: Small Screen, Big Opportunity". The slides cover the opportunities available to email marketers due to the rise in smartphone penetration. Learn about mobile email design, programming and strategy.
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When 802.11ac arrives, technologies like seamless authentication, geolocation and locationbased analytics will deliver consumers a much richer, more personalized Wi-Fi experience. The arrival of 802.11ac will be gradual, but businesses will need to upgrade their network infrastructure to support much higher data loads and the new standards – soon.
Even though 802.11ac will not necessarily become an overnight requirement for Wi-Fi, the Wi-Fi Alliance has begun certifying products early this year. There are a number of companies already releasing 802.11ac compatible products, and those products have the potential to help businesses take advantage of new technologies to increase their reach and their ROI.
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2. A/B testing different content like benefits vs. features, navigation structures, and incentive offers.
3. Optimizing newsletters for mobile by using responsive design that adjusts based on device.
4. Creating a landing page from the newsletter to further capture leads and collect user information.
5. Promoting the landing page on social media for customer engagement and higher conversions.
This document provides a summary of a presentation on mobile design basics and mobile optimized templates. The presentation covered:
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2. The benefits of using a modular and mobile-optimized template approach, including increased efficiencies, improved brand impact, and better performance metrics.
3. Best practices for mobile email design like writing concise hierarchical content, using a mobile-first content strategy, designing for legibility and touch, and understanding the context of mobile viewing.
4. Resources available from ExactTarget on email design, coding, and using data to inform design decisions.
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With such a promising market outlook, it's no surprise that many businesses are looking to build their own OTT platforms. However, developing a successful OTT app is no easy feat, as it requires a deep understanding of user behavior and preferences, as well as the technical expertise to create a seamless streaming experience.
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Visit www.textlocal.in and sign up for a free account.
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The document discusses strategies for e-business and information technology. It covers several topics:
- The objectives of exploring the link between strategy and IT and applying analyses to technological impacts.
- Perspectives like enterprise resource planning, supply chain management, and customer relationship management.
- The evolution of the web from static to dynamic pages to web services.
- Key concepts related to web services like orchestration, appropriation, enrichment, and collaboration.
Open It, Read It, Buy It Email Marketing with the AppExchangedreamforce2006
The document discusses best practices for email marketing, including design, segmentation, and testing strategies. It recommends testing emails on different devices, using dynamic content, and sending customized messages based on user behavior and attributes through automated mailing systems. Advanced tactics like multi-variate testing can help determine the most effective subject lines, copy, and creative elements.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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2. Street Contxt Presentation
We measured
millions of client interactions
with research, desk commentary, and news
updates delivered through our platform to
253,000 + clients at 24,900 + funds worldwide
across all asset classes.
Street Contxt is a platform for brokers to build profitable relationships
with asset managers, using the commentary and research that they send.
3. Street Contxt Presentation 3
Mondaythrough Friday, over 80% of clients
are consuming email on a desktop
During the week, your clients are at their desk, watching
the markets, & reading content as it comes in.
7. Street Contxt Presentation 7
2 . SHOW YOUR CLIENT THE IMPORTANCE OF YOUR MESSAGE
WITH A PRE-HEADER
§ A pre-header is text displayed at the top of your email.
§ It receives more room than the subject line on mobile.
§ Consider using the message that you’d like included in your subject line-if
you had the extra space.
8. Street Contxt Presentation 8
3 . CREATE A VERTICAL HIEARCHY
Put the most important information first,
followed by details.
When your client holds their device
vertically (aka in “portrait mode”),
they’ll get the basics of your message.
9. Street Contxt Presentation 9
4 . KEEP EMAIL MESSAGES SHORT
Write for scannability and speed.
Your clients use their mobile device on-
the-go; simplify your message, so they
can quickly consume your email.
Screen size and download times increase
the importance of speed. Focus the
readers’ attention on the most timely
information.
10. Street Contxt Presentation 10
5 . USE BIGGERFONTS
Ensure your email is readable on mobile.
Follow Apple’s cue and use 22-point type for headlines
and at least 16-point type for paragraphs.