This document summarizes how streamlining communications through social media can benefit businesses. It discusses how social media is primarily for consumers but can also be used effectively for business communications. For communication to be streamlined within an organization, the internal business culture also needs to shift from one focused on hierarchy, competition and rigid structures, to one emphasizing collaboration, cooperation and flexible networks. The document provides examples of social media tools that can be used and presents a case study of a large industrial company that saw success by strategically implementing an enterprise social network that fostered knowledge sharing and innovation across its global operations. Quick pointers on launching a successful social media strategy emphasize starting with listening, allowing for interaction and transparency.

1. How Streamlining
Communications
Can benefit your business.

2. About the Speaker
Sima Kobo
Bio: Founder and
Managing Director of
Glorifieldlabs.
Mantra: Innovate Life!

3. Lift Off!
1.This must be code for…
2.Tools
3.Case Study: Social Enterprise
4.Quick Pointers
5.Closing

4. This must be code for…

5. Streamlining “C” for Social Media?
• Most social media is for consumers.
• What about business?
• Can there be a clear line between business
communication and private communication by
employees?
• We are seeing the beginning of social media
adoption by enterprise and some significant
success in some implementations.

6. Why does Social Media Really Matter?
It Matters Because:
• The way we work with information has changed.
• Our once private way of interaction has adopted a
digital DNA.
• We are now moving towards expanding; sharing,
openness and collaboration online.
• Our once closed networks are now finding open air.
• One of our primal needs as people is connection or
a sense of belonging.
• Not forgetting that Brands began from human
emotion.

7. Fear of the unknown!
What some business might fear:
• Negative feedback?
• Time wasting? (e.g. Leisure time activity)
• Cost?
• Policy Overload?
• Slow adoption culture?

8. But Wait – an upside to social media!
It requires:
• Minimal Training
• Minimal Management
• More team effort
• Enhancement of Culture

9. To achieve the above!
• For the streamlining process to take shape, a
few elements in your organisation need to
shift.
• For communication to become streamlined,
the internal business culture needs to become
streamlined as well.

10. Streamlining Culture
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Employee
Human Resource
Struggle for Power
Centralised
Gigantic Structure
Competition
Leader & Subordinates
Linear Structure
Director
Work Harder
Administrators
Instead of “Yes, Sir!”
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Collaborator
Person
Shifting Influence
Decentralised
Movable Units
Cooperation
Different Levels of Partnership
Community
Facilitator
Work Smarter
Intrapreneurs
Rather; Have you considered these
options?

11. Streamlining Communication
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Information
Communication as a Product
Sender and Receiver
Uni-directional Communication
Descending and Ascending Paradigms
Data
Power of Information
What’s heard through the grape vine.
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Dialogue
Communication as a process
Communication Prosumers
Peer-to-Peer Communication
Networks
Significance
Power of Conversation
Celebration of Conversation.

12. Tools

13. Social Media Tools
Commercial Tools:
• Facebook Page
• Twitter handle
• LinkedIn
• Blog
• YouTube
• Google Maps
Enterprise Specific Tools:
• Yammer
• Salesforce Chatter
• Wikis
• Forums

14. Case Study:

15. CASE STUDY

16. SUMMARY
An Industrial Company
Over 110 000 employees
150 year history
Different Geographies
Different Languages
Array of Age Groups

17. A Successful Social Enterprise Strategy
1.
Forming the Best Team
– Social Media Strategy + Corporate Strategy.
– Intensive Collaboration and Knowledge Sharing across Business Units.
– Became Fast, Flexible and Innovative = outperform Rivals.
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Establishing a corporate network
Tackling Challenges
Involving All Stakeholders
Right Mix of Participation – Pilot
Choose the right Platform
Develop and effective Launch Campaign
Create Online and offline support
Don’t take sustainable growth for granted.
Practice active community Management

18. Quick Pointers:
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Start by Listening
Think beyond Employees to Community
Allow for collaboration
Transparency is important
Forget: One-to-Many but think Many-to-Many
Accountability
Real-Time
The goal is interaction
Personalised
It is real (No Pseudonyms or alter-egos)

19. Resource List
• http://www.slideshare.net/earthsite/social-media-for-internalcompany-communications
• www.slideshare.net/formanchuk/internal-communication-20-acultural-challenge
• http://www.simply-communicate.com/case-studies/internalcommunications/growth-enterprise-social-network-basf
• https://about.yammer.com/customers/
• http://www.thefutureworkplace.com/

20. Thank You