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"Strategy, tactics and staying interested."
The BP Ultimate Ride case study outlines a marketing campaign featuring a website, online and mobile games, and social media integration. It highlights impressive campaign performance metrics after four months, including 79,827 total visits and 10,000 cars created. The campaign successfully engaged users with a low bounce rate and significant average time spent on the site.
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"Strategy, tactics and staying interested."
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- 3. Design / DevelopmentCase Study BP Ultimate Ride
- 4. BP Ultimate Ride Case Study Campaign elements Website Online game Mobile game eCRM Online banners Facebook integration Twitter integration You Tube seeding Social media management SEO Code redemptions from real life purchases In game currency management
- 5. BP Ultimate Ride Teaser
- 6. BP Ultimate Ride Website
- 7. BP Ultimate Ride Website
- 8. BP Ultimate Ride Website
- 9. BP Ultimate Ride Configurator
- 10. BP Ultimate Ride Racing Game
- 11. BP Ultimate Ride Racing Game
- 12. BP Ultimate Ride Racing Game
- 13. BP Ultimate Ride Racing Game
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- 15. BP Ultimate RideMobile game
- 16. BP Ultimate Ride Twitter/Youtube
- 17. BP Ultimate Ride Banners
- 18. BP Ultimate Ride page takeovers
- 19. BP Ultimate Ride eCRM/Mailers
- 20. BP Ultimate Ride eCRM/Mailers
- 21. BP Ultimate RideCampaign Performance 79,827 total visits 1,906,481 page views 25,632 unique visitors 8.30% bounce rate 00:23:08 avg. time on site 10,000 cars created to date 8,500 unique registrations *Figures after only 4 months!
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