This document presents a two-day residential seminar on effective strategic performance management design using 3rd generation balanced scorecard techniques, facilitated by 2gc consultants. The course aims to enhance understanding of performance management, provide practical tips, and develop skills in balanced scorecard design, with opportunities to interact with experts in the field. Participants will gain access to course materials, and the seminar includes discussions, practical exercises, and insights into implementation challenges.

1. Dates:
29th - 30th March 2012
20th - 21st September 2012
6th - 7th December 2012
Gavin Lawrie William Barney Guillaume Varlet
Managing Director Principal Consultant Consultant
Performance Management Training
from 2GC Active Management
Building ‘Best Practice’
Balanced Scorecards
A two-day residential seminar on effective
strategic performance management system design
using 3rd Generation Balanced Scorecard techniques
at Moor Hall, Cookham, Berkshire
“Today’s preparation
determines tomorrow’s
achievement”

2. About the Course
Performance Management
e key to unlock the true potential of your organisation
A Fortune article called "Why CEOs Fail" observed that CEOs fail
because they are unable to effectively execute their strategy
(however good or bad the strategy is). Such failure is
common - another study found that only one in three UK
businesses believe they are successfully achieving their
strategic goals. Having a good strategy is important, but the
key to strategic success is also being able to put the plan into
action and ensure its effective delivery.
Performance Management methods help organisations to more
effectively manage the delivery of strategic plans.
Balanced Scorecard
It is now over 15 years since the Balanced Scorecard framework first
gained public acceptance. Since then tens of thousands of public and
private sector organisations have adopted it as a performance
management tool. Over this time major improvements have been made
to the approach: modern 3rd Generation Balanced Scorecards are
simpler and quicker to develop, and better to use. Recent advances have
made it easier to use Balanced Scorecard to promote organisational
alignment, and to link Balanced Scorecard to other management tools
dealing with things such as Risk, Quality and Incentives.
Building Best Practice Balanced Scorecards - © 2GC Limited, 2012 Page 2 of 8

3. About the Course
Attend this course to:
Obtain an understanding of effective performance management using
3rd Generation Balanced Scorecard
Learn practical "tips of the trade" that will enhance your ability to design effective 3rd
Generation Balanced Scorecards within your organisation
Test your understanding and practice new skills as you build a "case study"
3rd Generation Balanced Scorecard
Your course will be run by one of 2GC’s in-house consulting team bringing real-world
experience to the teaching materials.
Additional benefits
Participants will also receive:
Printed course materials
Access to electronic copies of the course materials (pdf)
Ideas exchange with course leaders, guest speakers and fellow attendees
e opportunity to meet with world class performance management experts such as
Gavin Lawrie, 2GC’s Founder and Managing Director
Who should attend?
Performance Management project leaders seeking to learn about
the latest Balanced Scorecard methods
Senior managers looking to better understand how to address
Performance Management challenges
Anyone interested in learning more about the Balanced
Scorecard
Need more information?
For more information, call William Barney or Sally Green at 2GC
on +44 1628 421506, or email training@2gc.co.uk
Building Best Practice Balanced Scorecards - © 2GC Limited, 2012 Page 3 of 8

4. About the Course
Comments from previous course participants
“I now
“The mix of
appreciate when
conceptual and
to use Balanced
practical
Scorecard, when
sessions worked
not to use it, and the
really well”
resources required
“The best to implement it
training session properly”
I've attended in a “I understand
very, very, long the process well
time”” enough now to
facilitate Balanced
Scorecard design
in my own
organisation.
Course Tutors
ese courses will be led by experienced 2GC consultants.
Each combines hands on practical experience, gained from leading projects to design and
implement 3rd Generation Balanced Scorecard, with a deep understanding of the
performance management theory that underpins the work. All have worked on projects for
both private and public sector organisations, and are experienced course tutors.
e course tutors for 2012 are:
Gavin Lawrie
William Barney
Guillaume Varlet
Read more about these course tutors at the 2GC Web Site:
www.2GC.co.uk
Building Best Practice Balanced Scorecards - © 2GC Limited, 2012 Page 4 of 8

5. Course Programme
Day 1
e first day looks at methods for effective and efficient design and introduction of Balanced
Scorecard based Performance Management systems.  is is supported by exercises to aid
understanding and build practical experience.
9.00 Registration and Coffee
9.30 WELCOME AND COURSE SUMMARY
10.00 THE EVOLUTION OF BALANCED SCORECARD AND CURRENT THINKING
The Balanced Scorecard has evolved to become one of the most popular strategic
management tools to date. However, people have different perceptions of what it is. This
session explores use of the Balanced Scorecard as tool for strategic and operational
management
10.45 Refreshment Break
11.00 BUILDING CONSENSUS ON DESTINATION
Balanced Scorecards work best when they are focused on
achieving specific goals. Learn how to bring consensus to your
management team and how to structure the development of a
clear picture of where your organisation is going .
11.30 PRACTICAL EXERCISE: CASE PART 1 - DESTINATION
STATEMENTS
Practical exercise and discussion looking at the process of building Destination
Statements.
13.00 Lunch
14.00 PRACTICAL EXERCISE: CASE PART 1 - FEEDBACK AND DISCUSSION
14.30 SETTING MEDIUM TERM OBJECTIVES
This section explores the methodologies for using the Destination Statement as a basis for
identifying priority medium-term objectives
15.15 Refreshment Break
15.30 PRACTICAL EXERCISE: CASE PART 2 - STRATEGIC LINKAGE MODELS
Practical exercise to build your own Strategic Linkage Model using the Destination
Statement already created.
17.00 PRACTICAL EXERCISE: CASE PART 2 - FEEDBACK AND DISCUSSION
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6. Course Programme
Day 2
e second day continues with practical exercises interspersed with focus sessions on the thinking
that underpins performance management, and on how to deal with some of the significant
implementation issues you are likely to face.
9.00 INTRODUCTION TO THE DAY
9.15 MEASURES, TARGETS AND IDENTIFYING INITIATIVES
This section looks at choosing useful measures. There will also be a discussion of targets
and initiatives.
10.00 PRACTICAL EXERCISE: CASE PART 3 - CHOOSING MEASURES
A practical exercise and discussion of the process of selecting
measures.
11.00 Refreshment Break
11.15 CASCADING: DEVELOPING ALIGNED SETS OF
BALANCED SCORECARDS
So far the course has focused on the basic principles
surrounding what is required to produce a single
Balanced Scorecard. This session looks at some of the
issues that arise when you plan to implement more than
one Balanced Scorecard in your organisation.
12.30 MAKING THE PROJECT HAPPEN
Setting up and running the management meetings/workshops to design the Balanced
Scorecard.
13.00 Lunch
14.00 GROUP EXERCISE – FAILURES AND PITFALLS
An exercise to discuss some of the issues that arise in the Design process and how to deal
with these.
15.00 Refreshment Break
15.15 IMPLEMENTATION ISSUES
Designing a Balanced Scorecard is only the start - implementation and usage is a major
challenge. This section looks at the key usage issues and ways to improve the value of the
tool once it is designed.
16.00 COURSE DEBRIEF / Q&A
16.30 FINISH
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7. Book your place now!
The Course Venue
ese training events will be hosted at Moor Hall, the
home of the Chartered Institute of Marketing. Located
close to London in Cookham, Berkshire, Moor Hall was
originally a 19th Century Manor House and has developed into a tranquil location offering
modern state of the art training facilities.
e price for this course includes all meals and one night's accommodation on-site in Moor
Hall’s comfortable en-suite guest rooms. Delegates also have free access to Moor Hall’s health
and leisure facilities during their stay, which include a fully equipped Gymnasium; a snooker
room, and a bar.
Moor Hall is located about 30 miles west of Central London (16 miles from London
Heathrow Airport) and can be reached easily by road, rail or air.
Ways to register
To register contact Sally Green at 2GC using one of the
following methods:
Telephone +44 1628 421 506
Fax your completed registration form on the
following page to +44 1628 421 507
Send an e-mail with the registration
information from the form on the following
page to sally.green@2gc.co.uk
Complete the registration form and post it to 2GC Limited, 1 Bell Street, Maidenhead,
Berkshire, UK, SL6 1BY.
Course Fees
In order to ensure personal attention and a strongly participative approach we limit each
course to 20 places.
e fee for this course is £1,750.00 + VAT at 20% (Total £2,100) for one delegate.
We also offer a 20% reduction for two delegates or more from the same organisation
bringing the price per person down to just £1,400.00 + VAT at 20% (Total £1,680).
e course includes:
All course materials
Meals and overnight accommodation (1 evening)
All registrations for the course must be paid for in advance. Please contact Sally Green or
William Barney on the above number for further details.
Building Best Practice Balanced Scorecards - © 2GC Limited, 2012 Page 7 of 8

8. Registration information
Name:
Address:
Postcode:
Country:
Tel:
Email:
Please tick your preferred programme date:
29th & 30th March 2012
20th & 21st September 2012
6th & 7th December 2012
Ways to pay
All registrations must be paid in advance of the event
Preferred Payment Method (tick one)
Cheque made payable to “2GC Limited” enclosed
Invoice me at the address below
Name:
Address:
Postcode:
Country:
Tel:
Email:
Building Best Practice Balanced Scorecards - © 2GC Limited, 2012 Page 8 of 8