Strategies to architecting ultra-efficient data centers
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Presented by Vinay Rathore, Sr. Director, Cloud & Data Center Marketing, at PTC'15 in Honolulu, Hawaii, January 2015
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Strategies to architecting ultra-efficient data centers
- 1. 1 | © 2014 Infinera Strategies to architecting ultra-efficient data centers Vinay Rathore Sr. Director, Cloud & Data Center Marketing
- 2. 2 | © 2014 Infinera Why care about Cloud?
- 3. 3 | © 2014 Infinera Cloud is taking over Access Anywhere Video Explodes XaaS 2025: Total Annual Economic Impact of Cloud Technology up to $6.2 trillion Today: 3x monthly cost of owning DC vs. renting in cloud Source: McKinsey 2013 Disruptive Technologies Report Data Center Interconnect Service Provider Network 1 HTTP request: 930x internal network traffic Search query: 1500 miles
- 4. 4 | © 2014 Infinera ICP’s: Moving forward fast • Greenfield advantage • No holdbacks from legacy • Focus on innovation, speed & performance Telco’s: Forced to respond • AT&T Domain 2.0 – cloud based architecture • Verizon acquisition of Terremark • NTT, Telefonica investment in SDN Cloud Centric players are ramping their networks…Fast! Source: ISI Group Report on Hyper-scale Capex Trends, Feb 2014 Big 7 ICP Spend ATT, VZ Spend 2014
- 5. 5 | © 2014 Infinera Cloud needs fast innovation • Technology is a tool to drive price down • Leveraging Moore’s Law is a necessity Speed to Market is essential • ICP’s: Sacrificing features for speed • Operational simplicity is paramount The Goal • Maximize profitability This is a market truly driven by fast innovation Cost$/GbSalesPrice The Innovation Gap Need to shrink innovation gap Time to Market -- Innovation Gap t=time Moore’s law expectation Innovation Reality
- 6. 6 | © 2014 Infinera Market Trends Driving Technology
- 7. 7 | © 2014 Infinera The Challenges Data Center Operators will face Power/Space Bandwidth Competitive Advantage
- 8. 8 | © 2014 Infinera Data Center Connectivity is Essential for Cloud SP Neutral Space + Power VPN Connectivity Value-Added Large Enterprise Best Practice is solid movement to Cloud Optical Network between Data Centers is critical Utility Computing (VM services) Cloud Enabled DCI/Cloud Services Advanced Cloud Architectures
- 9. 9 | © 2014 Infinera Virtual Data Centers • Close to end user (customer) • Act as single logical DC • Shared compute& storage Why VDC or Build New? • Customer demand • Capture enterprise build opportunity • Create stickiness/lower costs Large enterprise • Executing this strategy as private builds Data Centers: Getting closer to customers
- 10. 10 | © 2014 Infinera What Cloud Operators Need for Network Infrastructure Key Operational Pain Points: > Scale > Floor Space > Power > Operational Complexity Compute Stacked blades Storage Racked units MIPS GB Need a rack & stack solution for metro cloud networks Network Bandwidth Tb/s ? Rack & Stack: • Density • Power Efficiency • Simplicity
- 11. 11 | © 2014 Infinera So…how can transport vendors help Cloud Operational Model is Rack & Stack • Space • Power • Simple install Compute Stacked blades Storage Racked units MIPS GB Data Center Operators Need Simple Transport Appliance Network Bandwidth Tb/s ? Scalable Technology Purpose-built Platforms
- 12. 12 | © 2014 Infinera Future Proof Technology: Photonic IC’s (PIC’s)
- 13. 13 | © 2014 Infinera Photonic Integration: Technology that scales with Cloud 100G PIC 10G 1st Gen Regional 100G PIC 10G 2nd Gen Ultra long-haul 500G PIC 100G Coherent Super-channels 3rd Gen 4th Gen 1T PIC Coherent Super-channels 5th Gen 2T PIC 4T PIC 8T PIC ITU Fixed Grid ITU Flex Grid Unparalleled Engineering 600 discrete optical functions integrated 250+ fiber connects eliminated 2004 2009 2012 PICCapacity “As we move to the 100G era and beyond, the use of photonic integration becomes more pervasive and, ultimately, mandatory.” – Sterling Perrin, Heavy Reading
- 14. 14 | © 2014 Infinera Evolving to smaller/lower power 100G client optics 10W 15W 5W CFP CFP2 CFP4 QSFP28 50cm2 100cm2 150cm2 Less Power & Space Data Center Operators need truly optimized technology
- 15. 15 | © 2014 Infinera Optical SuperChannels • Single Fiber, Terabit capacity • Scale & Simplicity • Ultra-fast deployment Photonic Integration enables scale & ease of use Optical Super channels SDN Enabled On Demand Architecture On-demand Architecture • Plug & Play, Point-n-click • Automated, Simple user interfaces • SDN Ready
- 16. 16 | © 2014 Infinera Operational simplicity is essential in all elements CLI & SNMPv3 Vendor Specific NMS SDN APIs Manage discretely or as a cluster Login to System CLI, NMS, SDN1 Assign IP/System Name2 Provision circuit and Activate billing 3 Eliminates the need for specialized personnel
- 17. 17 | © 2014 Infinera 500G Capacity Example 2 RU space ~800 W MAX power Passiv eMux 11 RU space 1.8 KW MAX power How PIC’s Drive Better Cloud Solutions Discrete (Traditional) Optics Photonics (Optical) 3rd party optics = ∑components New Generation PIC – 500G Maximal Integration of Amps Electronics (DSP) High Performance Coherent Non-optimal Coherent Photonic Integrated Circuit
- 18. 18 | © 2014 Infinera Photonic integration = Less Space & Power 1Assumptions: 10Tb/s point to point connection, Cost of Power = $0.20/Kwh, Cost of Rack Space = $1000/mo, Costs are CA colo power & space avg costs 2Leading competitor as measured by ACG small form factor high capacity segment 0% 50% 100% 150% 200% 250% 300% NON-PIC DCI Solution PIC based DCI Solution 60% Lower Opex 4x Space 1.9x Power Annual power costs Annual space costs PIC Based DCI solution • 75% less space required • 48% less power required RelativeAnnualOPEX (Space&Power)
- 19. 19 | © 2014 Infinera Conclusions Can’t bet against cloud & Cloud PlayersThe Demand Innovation will drive market leadersThe Winners Choose the right technology & trade-offsThe Dynamics
- 20. 20 | © 2014 Infinera Thank You
Editor's Notes
- Netflix: Over two billion hours of content streamed per month, accounting for over a third of North American downstream internet traffic at peak.
- Source: McKinsey 2013 Disruptive Technologies Report Use Public Customer Examples about Cloud build outs Private Cloud connections: Microsoft ExpressRoute, AWS Direct Connect, SoftLayer Direct Link Developments in Cloud services by Non-ICPs: Equinix, CenturyLink, Zayo If possible, use Metro and LH scenarios Emergence of the Cloud Service Provider Use Vinay’s examples of Power, Space, Terabits – Growing like crazy Review Notes Server NICs growing = proxy data for BW growth Disaster Recovery, Real-Estate, Topology quirks propels need for multiple in an urban area Spread across very large and medium sized DCs Inflection Point 2 types: DC-DC, DC-Cloud Exchanges
- Telco’s have to catch up to the Data center model of moving to more of a Moore’s law model, whereby they capture the value of innovation faster than the past, but at a minimum closer to the ICP’s 7 DC’s…which they are currently unprepared to compete with
- Why Data Centers are growing like a weed Food, Water & Bandwidth Scaling when needed Flexibility to adapt to your needs
- NTT COM Facebook
- The emergence and growth of cloud, as Dave outlined is happening fast, probably faster than any of us expected. The rise of cloud has driven new approaches in compute and storage. We’ve seen the development of a scale out approach to server and compute, resulting in dramatic space and density improvements, power efficiency and radically simpler installation through software automation. We’ve seen the development of new software tools like puppet, chef, NFV and SDN. But as Dave said we are rapidly moving to a distributed compute model with huge amounts of inter-DC bandwidth required. We need to take a different approach to metro cloud networking. <click> Infinera is taking our industry leading optical technology, including our photonic integrated circuits, and applying it to this space to introduce the industry’s first rack and stack solution for metro cloud networks. [pat the briefcase or wrapped package] <click to next slide>
- Data center and internet content providers live in an environment of constant scalability and sustained growth models. This has dictated an operational model that Very much appreciates a rack and stack business model. In other words, they like to buy high performance solutions, in bite size increments and allow them to easily scale their networks. We’ve seen the development of this approach to server and compute, resulting in dramatic space and density improvements, power efficiency and radically simpler installation through software automation. We’ve seen the development of new software tools like puppet, chef, NFV and SDN that allow operators to gain better control and efficiency of this network. And this mentality is now shifting to the network as well, to help data centers get the connectivity they need in a business model that scales to meet their needs as quickly and easily as they need. And today, Infinera will introduce a platform that helps this market segment get what they need to help drive their metro cloud networks. <click> Infinera is taking our industry leading optical technology, including our photonic integrated circuits, and applying it to this space to introduce the industry’s first rack and stack solution for metro cloud networks. [pat the briefcase or wrapped package] <click to next slide>
- Infinera extends the rack and stack cloud experience to installation and activation to create a server-like experience. We have 3 management choices for the user including the ability to use SDN APIs for an SDN control framework or existing cloud provisioning systems In the demo we will show shortly, the user simply logs into CLI for step 1 <click> Step 2 is to assign an IP address Step 3 is to select the line and client parameters <click> And the stack of Cloud Xpress boxes can be managed individually or in a cluster The Cloud Xpress is available this December so those of you here today are going to get to see the Cloud Xpress working on our demonstration truck parked outside. You will get to see two different demos Controlled by our DNA system, the same system that controls the DTN-X An open daylight SDN controller managing Cloud Xpress, showing you how the solution works with SDN <click>
- Power is one of the driving factor of DC design, in fact one of the reasons there are multiple DC buildings in urban environments. In this calculation we contrast the cost of 10 Tb/s of capacity which is 100 x 100G ports, just a fraction of the number of ports that Dave showed in his calculations. When we contrast the Cloud Xpress with the leading small form factor competitor we see they uses almost twice the power of Cloud Xpress and that same leading competitor taking 4 x the space of Cloud Xpress. When you convert this to opex using average figures for cost per KW and cost per unit of rack space, you can see that the competition costs 2.5 times Cloud Xpress. This is significant and is for 100 x 100G, you can quickly see how this becomes really significant as this number scales. Infinera is able to achieve these sorts of power and density levels because we have unique access to photonic integrated circuit technologies and the efficiencies just cannot be matched with off the shelf optical approaches used by competitors. <click to next slide>