This 125-page report examines strategies for providing banking services to the unbanked population globally. It provides case studies of initiatives in the UK, US, Russia, India, Mexico, and Brazil. The report finds that over 2.5 billion adults worldwide are unbanked, and banks are developing innovative distribution channels, product offerings, and risk management models to capture this large untapped market. Reasons to purchase the report include learning about best practices for reaching remote populations and alternative strategies for product offerings, distribution, marketing and risk management for the unbanked.

1. Strategies for Banking the Unbanked: A Global Market
Opportunity
Report Details:
Published:September 2012
No. of Pages: 125
Price: Single User License – US$3800
Synopsis
This report assesses and evaluates the global strategies, opportunities and best practices adopted
to tap the unbanked population worldwide.
•It provides detailed case studies from the UK, the US, Russia, India, Mexico and Brazil to
illustrate the various responses made by financial services companies to capture the unbanked
population.
•It examines different product offerings, distribution strategies, marketing approaches and risk
management models for the unbanked sector.
•The report also evaluates the metrics that are used by banking sectors for customer retention and
new customer acquisition.
Executive summary
The unbanked market is estimated to be over 2.5 billion people worldwide and represents a
market comparable in size to the one that banks already serve. Faced with intense competition
and near saturation in traditional markets, banks are realizing that expanding financial access to
the unbanked population is a compelling business proposition. Many banks regard it as a strategic
imperative. With detailed case studies from the UK, the US, Russia, India, Mexico and Brazil, this
report provides a timely introduction to tackling the largest untapped banking sector in the world.
Scope
The report provides information and insights into the largest untapped banking sector in the world.
•It also assesses how financial services companies are undertaking innovative strategies to tap
the unbanked population.
•It reveals how banks across the world are using modern distribution models to deal with the
unbanked population.
•The report also shows how the banks are taking alternative product offerings, distribution
strategies, marketing approaches and risk management models for the unbanked sector.
Key highlights
•The costs of financial exclusion and growing emphasis on social responsibility have encouraged
banks to consider the unbanked.

2. •There are more than 2.5 billion adults worldwide who do not use financial services.
•Of the 2.5 billion un-served adults, 2.2 billion adults live in Africa, Asia, Latin America and the
Middle East.
•There are more than 9 million people in the UK, 13 million in South Africa, 30% of the US and
15% of the Australian population, who are still missing out on some of the benefits of banking.
Reasons to buy
•Examines how to deal with the portion of the world's population who do not use financial services.
•Reveals how banks can use innovative distribution models to reach remote areas.
•Shows how banks are taking alternative product offerings, distribution strategies, marketing
approaches and risk management models for the unbanked sector.
•Provides detailed case studies from the UK, the US, Russia, India, Mexico and Brazil to illustrate
the various responses made by financial services companies to capture the unbanked population.
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opportunity.html
Major points covered in Table of Contents of this report include
Table of Contents
1 Executive Summary
2 Introduction
2.1 Who Are the Unbanked?
2.1.1 Market size
2.2 Formal Versus Informal Financial Institutions
2.3 Why Are People Unbanked?
2.4 Drivers of Change
2.5 The Business Case for Banking the Unbanked
3 Strategies and Best Practices
3.1 Product Strategies
3.1.1 Designing products for the unbanked
3.1.2 Gateway products
3.1.3 Key findings
3.2 Distribution Strategies
3.2.1 Branch channels
3.2.2 Direct channels
3.2.3 Third-party distribution channels
3.2.4 Key findings
3.3 Marketing and Customer Relationship Strategies
3.3.1 Market segmentation
3.3.2 Gathering market information
3.3.3 Customer relations
3.3.4 Institution-wide commitment

3. 3.3.5 Financial education
3.3.6 Simple and transparent product information
3.3.7 Marketing channels
3.3.8 Case study – Fonkoze, Haiti
3.3.9 Key findings
3.4 Credit Risk Strategies
3.4.1 Managing repayments
3.4.2 Diversification
3.4.3 Alternative credit scores
3.4.4 Relationship lending
3.4.5 Group lending
3.4.6 Building a credit history
3.4.7 Financial education
3.4.8 Collateral and guarantees
3.4.9 Alternative proof of income
3.4.10 Key findings
4 The United Kingdom
4.1 Number and Profile of the Unbanked Population
4.2 Reasons for Financial Exclusion
4.3 Initiatives to Bank the Unbanked
4.3.1 Financial Inclusion Taskforce
4.3.2 Access to banking
4.3.3 Access to affordable credit
4.3.4 Access to financial education and money advice
4.4 Case Study – Barclays Bank
4.5 Key Findings
5 The United States
5.1 Number and Profile of the Unbanked Population
5.2 Financial Services Used by the Unbanked
5.3 Reasons for Financial Exclusion
5.4 Initiatives to Bank the Unbanked
5.4.1 Basic accounts
5.4.2 Community development initiatives
5.4.3 Financial education
5.4.4 Targeting the Hispanic population
5.5 Gateway Products in the US Market
5.5.1 Remittances
5.5.2 Check encashing
5.5.3 Payday loans
5.5.4 Stored-value cards
5.5.5 Home loans
5.6 Distribution Channels in the US Market

4. 5.6.1 In-store branches
5.6.2 Workplace branches
5.6.3 Branches in schools
5.6.4 Mobile branches
5.6.5 Self-service kiosks
5.6.6 Shared branching in credit unions
5.6.7 Partnerships between banks and community-based organizations
5.6.8 Partnerships between financial institutions and municipal governments
5.6.9 Affinity programs
5.7 Key Findings
6 Australia
6.1 Number and Profile of Unbanked Population
6.2 Difficulties in Accessing Financial Services
6.3 Reasons for Financial Exclusion
6.4 Impact of the Financial Exclusion
6.5 Financial Services Used by the Unbanked
6.6 Financial Services Needs of the Financially Excluded
6.7 Initiatives to Bank the Unbanked
6.7.1 Government policies and programs
6.7.2 Banks’ initiatives to bank the unbanked
6.8 Case Study – ANZ Bank
6.9 Key Findings
7 South Africa
7.1 Number and Profile of the Unbanked Population
7.2 Financial Services Used by the Unbanked Population
7.2.1 Remittances
7.3 Reasons for Financial Exclusion
7.4 Initiatives to Bank the Unbanked
7.4.1 Financial Sector Charter 2003
7.4.2 Mzansi account
7.4.3 Non-branch distribution channels
7.4.4 Mobile banking
7.5 Case Study – Wizzit Bank
7.5.1 Financial education
7.6 New banking Framework – Dedicated and Co-operative Banks Bills
7.7 Key Findings
8 India
8.1 Number and Profile of Unbanked Population
8.2 Reasons for Financial Exclusion
8.3 Initiatives to Bank the Unbanked
8.3.1 Extending outreach into rural areas
8.3.2 Government bank branching policies

5. 8.3.3 Non-branch distribution channels
8.3.4 Basic accounts
8.3.5 Access to credit
8.4 Case Study – ICICI Bank
8.5 Key Findings
9 Russia
9.1 Number and Profile of Unbanked Population
9.2 Reasons for Financial Exclusion
9.3 Initiatives to Bank the Unbanked
9.4 Key Findings
10 Brazil
10.1 Number and Profile of Unbanked Population
10.2 Reasons for Financial Exclusion
10.3 Initiatives for Banking the Unbanked
10.3.1 Correspondent banking
10.3.2 Basic accounts
10.3.3 Access to credit
10.3.4 Electronic welfare payments
10.4 Key Findings
11 Mexico
11.1 Number and Profile of the Unbanked Population
11.2 Financial Services Used by the Unbanked Population
11.3 Reasons for Financial Exclusion
11.4 Initiatives to Bank the Unbanked
11.4.1 Popular Savings and Credit Act (2001)
11.4.2 BANSEFI and L@Red de la Gente
11.4.3 The Rural Microfinance Technical Assistance Project (PATMIR)
11.4.4 Using remittances to bank the unbanked
11.4.5 Mexico’s retailer banks
11.4.6 Electronic banking initiatives
11.4.7 Prepaid cards
11.4.8 Payroll cards
11.5 Key Findings
12 Appendix
12.1 Methodology
12.2 Contact Us
12.3 About Timetric
12.4 Disclaimer
List of Tables
Table 1: Percentage of unbanked population in selected countries
Table 2: UK adult population not currently benefiting from banking
Table 3: Financial services accessibility

6. Table 4: Individual access of financial services
Table 5: Categories responsible for financial exclusion and inclusion
Table 6: South Africa’s banking statistics
Table 7: Dispersion of banked/unbanked population of SA: Race, Province, Area & Gender
Table 8: Dispersion of banked/unbanked population of SA: Age & Living Standard
Table 9: Financial services consumed in South Africa
Table 10: Attitude towards banks
Table 11: Number of bank branches in India
Table 12: Number of bank branches, service outposts and bank correspondents in Brazil
Table 13: Number of commercial banks by ownerships in Brazil
Table 14: Where do the unbanked get credit
List of Figures
Figure 1: PayPoint Home Page
Figure 2: Mobile cellular subscriptions by geographical region (millions)
Figure 3: Screenshot of GCASH home page
Figure 4: World internet users distribution by regions - 2011
Figure 5: World internet penetration rates by geographic regions - 2011
Figure 6: Barclays Cash Card Account home page
Figure 7: Banking status of the US households
Figure 8: US unbanked population percentages, 2011
Figure 9: US household’s ability to access financial services
Figure 10: Banking on our future home page
Figure 11: One Economy Corporation home page
Figure 12: Banking penetration of South Africa
Figure 13: Banking behaviour of South Africa
Figure 14: Transaction conducted by South Africans
Figure 15: Reasons for not having a bank account
Figure 16: Wizzit bank home page
Figure 17: Total financial system customers in Brazil
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