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Global Banking Industry Insights- Digitant


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Digitant Insights:
Check out global insight of banking industry & influencing factors.

Published in: Economy & Finance, Business

Global Banking Industry Insights- Digitant

  1. 1. IndustryInsights Global Banking Industry
  2. 2.  Global banking industry is growing rapidly, especially in developing countries like India.  Banking is playing primary role in stabilizing economical conditions of nations and along with individuals.  Global & country level banking institutions are being regulators of economical development of nation.  Global banking industry faces short-term uncertainty due to the debt crises in several major economical countries.  Global banking industry assets are estimated to climb to US $171760.3 billion by 2017.  The performance of the industry is forecast to accelerate, with an anticipated CAGR of 6% to 8% in upcoming five years. Outlook of Global Banking Industry Status of the industry Global Banking going to explode with a growth rate of 8% annually
  3. 3.  US, Canada, Japan, Europe, France, Germany, Italy, UK, Russia, China, India, Indonesia, Malaysia, Singapore and Korea are major regional markets for banking industry.  Europe dominates the global banking industry with 43% of total market share.  45% of global market industry assets are from western and emerging markets of the world like India, Brazil, China,& Russia.  The Asia Pacific banking industry is major source of banking& growing rapidly at an annual rate of 10% to 15%.  European & North American regions are the second biggest sources of banking.  Asia pacific is the bigger market in upcoming years with great opportunities. Global Banking Industry Sources Status of the industry Global Banking investing more in developing countries & expanding their wings to the world.
  4. 4. Strengths Weaknesses  Diversified services & great reach.  Bank asset quality & profitability.  Bank lending has been a significant driver of GDP.  Technology updates in banking.  Global networks & branches.  Cost of services & Security issues.  Skill set of technical & marketing people.  Structural weakness of banking.  Financial exclusions.  Customer services.  High level of non performing assets. Opportunities Threats  Income level & economical growth of individual and country.  Demand in emerging countries.  Liberalization of economical norms in developing countries.  Global trading & open markets.  Regulatory bodies, laws & associations.  Competitive world.  Natural calamities.  Political, economical environments.  Inflation and recession. SWOT analysis of banking industry
  5. 5.  Global & country leave economical growth & capital needs.  Per capital income of individual and country.  Massive un-banking populations of world.  Rising middle class populations & escalating house hold incomes.  Rapid technological adaptation in banking industry.  Regulatory bodies & economical institutions are influencing outlook of global banking industry.  Return on long & short term funding.  Uncertainty scenario of global markets & economical development of country Influencing factors of Global Banking Status of the industry Uncertain economical conditions of world are being regulator of Global Banking Industry.
  6. 6. Banking have no unified regulatory bodies & laws. Every country has their own regulations & regulatory bodies to support their banking and financial systems. US:  Fedeeral Reserve Bank.  Comptroller of the currency of the US.  National Credit union share insurance fund. India:  Reserve Bank of India.  Government of the Republic of India  Banking associations, regulatory bodies and central banks of countries are the key players in stabilizing bank’s activities. Regulatory Bodies of Banking Industry Status of the industry Banking associations & central banks of individual countries are supporting banking activities
  7. 7. Trends in Banking Industry Status of the industry Global Banking going to explode with a growth rate of 8% annually • Technology updates in functionality of banking & delivering services quickly. • Updates in business inelegancy & customer relation ship management. • Segmentation of user for better targeting & services definitions. • Payment process system are the big changes. • Great adaptations of core banking solutions. • More personalized services to users. • Diversified policies & services. • Remote banking solutions.
  8. 8. Technology trends in Banking Industry Status of the industry Global innovations perspective towards tomorrow's innovations in banking  Drive to Digital: great delivery, marketing & services.  Payment Disruption: new players & innovative technology.  Branch optimization: Virtual branches rather than physical.  Customer focused services: Digital channels & Social Channels  Improved contextual experiences for leveraging data for improved service.  Differentiating brands for more customized services.  Mobile banking being primary source of core banking.  Innovative infrastructure & concierge services.  Neo banking & image banking solutions.
  9. 9.  Developing countries like India are bigger players in adopting and practicing digital marketing.  Under developing countries has less digital marketing capabilities.  Banking industry experiencing digital marketing and its benefits in delivering efficient services at minimal cost.  Digital marketing transform the way to market banking & it services.  Digital marketing offers new profitability strategies & methods to banking industry with big data.  Local banking institutions are in phase to adopt digital marketing  Digital core banking solutions are being adopted at all levels.  Only10% to 15% of total banking industries have high level maturity. Digital marketing status in Banking Industry insights Customer needs are being served through digital channels for utmost user experience.
  10. 10.  Digital marketing representing 45% total banking marketing spents.  Social media involvement is being standard practice for banks for better customer engagement & services.  Personalized services are offering through digital channels.  Mobile banking solution.  Complimentary channels to banks for extended services.  Real time single customers view across all channels.  Segmentation of markets & customer lifecycle for lifetime value & services.  One to one personalized services and special offers.  Real time marketing capabilities with data driven strategy.  Multi level & multi channel banking services. Digital marketing trends in Banking Industry insights Digital presents opens new opportunities to exchange value with customers and optimize services
  11. 11. Strengths Weaknesses  Global reach with affordable price.  Data driven strategies with high ROI.  Single window operations & customer engagement.  Big branding with great engagement.  Scalability of marketing activities.  Automated personalized services.  Nature of digital channels.  Services to un-educated people.  Cost of digitalization. Opportunities Threats  Technology adaptation by individuals.  Huge social, search & mobile trends.  Wider emerging markets of world.  Open global investments of the world.  Economical developments of developing countries.  Competition from early adaptor.  Economical imbalances of countries.  Regulatory bodies and laws.  Security issues regards online banking.  Economical crises of world, SWOT analysis of Digital Marketing in Banking industry
  12. 12.  Demographics are primary influencing factor digital marketing activities in banking.  Economical developments of counties.  Technology adaptations & updates in industry.  User behavior and knowledge on digital channels.  Educations and income levels of individuals.  Mobile and other technology adaptations by prospective customers.  Regulatory bodies & associations of banking. Factors influencing digital marketing in Banking Industry insights Technology adaptations is primary forWOW banking experience.
  13. 13. Need for digital marketing in Banking Digital needs of Banking Improving user experience & support with single window banking solutions is primary factors of digital marketing.  Easy & quick services with high level of customer acquisitions and engagement.  Replacement of traditional channels of marketing & sales.  Increasing life cycle of customer & their engagement.  Expanding wings of banks across globe.  Great understanding of customer needs & delivering the best.  To improve customer loyalty and to build branding across minds of customers.  Expanding services with new product launchings.  Multi tasking single window banking solutions .  To automate user engagement.  For instant support to users.
  14. 14.  Subscribe for digital marketing audit service to increase transparency and best practices of your digital marketing  Digitant will help you to identify the working model for your digital marketing practice Join Hands with Contact us To know more, send details to