The company plans to extend its manufacturing capacity and invest in research and development. It will focus on growing its personal care segment by expanding its rural distribution network. The strategy is to expand its product portfolio and increase market share in the domestic market by introducing new packaging, variants, and products in different segments. The company will also focus on customer relationship management, technology, renewable energy, rural network expansion, and upgrading its branch network.

2. • To extend in manufacturing
capacity and invest in R& D.

3.  Growth strategy to sustain its growth
momentum in the personal care segment
by increasing their distribution network in
rural market.

4.  Strategy for growth –
goingforward.Planning to expand its
product portfolio and augment its
market share in the domestic market.

5.  •Transform itself into a youthful product
into with new packaging and variants.
New variants are- a strong balm, pain
balm and maha strong balm.
 Brand has extended into segments
such as- roll on liquids, cold gel packs,
reusable gels , joint ache cream and
sprays inquest for new users.

6.  Implemented CRM strategies and
solutions that become the backbone of
their customer acquisitions and retention
strategies.

7.  Robust technology platform.
• Energy operation centre.
• Energy modeling optimization.
• Value added transformation.

8.  Innovative R& D.

9.  Incorporated photovoltaic and solar
thermal technologies as a means of
generating energy and boosting the use
of renewable energies.

10.  Replicate their low cost strategy.
 Network expansion in rural areas.

11.  Redesigning it branch network. Providing
alternate banking channels.
• Emphasis on lean structure and
technology up gradation.