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3. Acknowledgements
This document has been developed by
the Weber-Morgan Health Department.
Many professionals dedicated their
time and expertise in creating this
document. This actionable plan is our
vision for the future of the public health
system in Weber and Morgan Counties.
We wish to thank those involved for
their valuable participation in the
strategic plan development process:
Brian Bennion,
Executive Director/Health Officer
Dung Banh,
Director Nursing
Cathy Bodily,
Emergency Preparedness Manager
Lori Buttars,
Public Information Officer
Michelle Cooke,
Program Manager
Louis Cooper,
Director Environmental Health
Brian Cowan,
Assistant Environmental
Health Administrator
Jarelyn Cox,
Assistant WIC Administrator
Michela Gladwell,
Program Manager
Colleen Jenson,
Director WIC
Kay Larrison,
Director Administration &
Health Promotion
Jacob Matthews,
Performance Manager
Bryce Sherwood,
Health Promotion Supervisor
JoAnn Wengreen,
Administrative Assistant
Weber-Morgan
Health Department
2014–2018
Strategic Plan
Table of Contents
About the Plan 4
Our Mission, Values, and Vision 5
Goal 1: Improve Operations 6
Goal 2: Enhance and Retain Staff 8
Goal 3: Enhance Relationships 10
Goal 4: Increase Outreach 12
Goal 5: Address Key Health Issues 14
Goal 6: Increase Emergency
Preparedness 16
Linking the Plan with the 10
Essential Services of Public Health 18
Linking the Plan with the State
Health Improvement Plan 19
SWOT Analysis 20
Strategies by Year 21
4. 4
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
About the Plan
In order to guide the Weber-Morgan Health Department (WMHD) toward higher standards of excellence
and innovation, we are pleased to present this formal strategic plan. This plan represents and communicates
a firm commitment to community partners and residents in Weber and Morgan Counties of our
dedication to protect and enhance their health and safety. It provides an overall vision for residents,
community partners, and employees of the goals, strategies, and objectives that the WMHD has
identified as beneficial to improve our efficiency and efficacy, and ultimately broaden our impact.
This strategic plan will provide the Department with a go-to-document that helps:
• Assist and guide in future decision making
• Better define the identity of our organization
• Provide goals, strategies, and objectives for the next 5 years
• Maximize our potential value to our customers
• Provide a blueprint for employees and stakeholders when making decisions to advance the Department
We anticipate our strategic plan will assist the Department in perfecting our methodical focus in
planning, executing, and analysis of the outcomes of our public health services. We are committed to
providing our clients with the highest quality of public health services and have developed this plan to
ensure continuous improvement and progression remains in the forefront of our efforts.
As we form new community partnerships and strengthen existing ones, educate, engage, and empower
residents, and continue to develop and implement innovative practices we are confident positive public
health outcomes will result. We work with a vision to ensure healthy individuals and families are able
to thrive in a clean and safe community; this strategic plan will help us pursuant to this end.
Brian Bennion, MPA, LEHS
Executive Director/Health Officer
Weber-Morgan Health Department
For questions and suggestions, please contact the WMHD at
(801) 399-7100 during the hours of 8am-5pm Monday-Friday.
8. 8
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
Goal 2: Enhance and Retain Staff
Strategy 2A (Completed September 2014)
Develop and implement a workforce development plan (WDP)
Objectives 2A
• Identify current workforce composition and future needs (Completed)
• Create a plan to develop future public health workers (Completed)
• Create a plan to attract and recruit qualified public health workers (Completed)
• Develop a training program, based on nationally accepted competencies, to improve the delivery of
public health services (Completed)
• Develop retention strategies to retain a qualified workforce (Completed)
• Develop succession planning policies (Completed)
• Link the strategic plan to the WDP with the inclusion and development of appropriate goals,
strategies, and objectives (Completed)
Strategy 2B (Ongoing)
Reduce turnover rates and increase retention through increased employee
satisfaction
Objectives 2B
• Conduct a wage analysis of similar organizations and set a competitive wage (Ongoing)
• Create and conduct an anonymous employee satisfaction survey online and determine other areas
of employee satisfaction improvement (Completed)
• Create and budget for an employee recognition committee, comprised of employees from all
divisions, to develop a wide array of awards for employee excellence (Completed)
• The employee recognition committee will nominate employees for outside recognition from public
health related associations such as UPHA and others (Ongoing)
• Establish a tuition reimbursement criteria for the WMHD (Completed)
TA
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9. Strategy 2C
Develop better trained managers, leaders, and supervisors
Objectives 2C
• Develop a continuous management and leadership training program to further
educate on innovative and standard managerial practices and methods
• Develop an ongoing supervisory training program
• Ensure training assists with and provides tools to break down communication barriers between
employees and divisions so that WMHD actions and communications with clients are more
impactful and synergetic
Strategy 2D
Develop a culture of open communication, information sharing, and inclusion
Objectives 2D
• Create an annual communication and information training session for all
employees to help break down information silos and improve communication between employees
and divisions
• Develop better relationships through educating each other of short term and long term activities by
providing interactive training opportunities
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9
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
10. 10
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
Goal 3: Enhance Relationships
Strategy 3A
Become better adapted to servicing the public health needs of the counties as a
result of improved decision-making made possible by conducting a formal
Community Health Assessment (CHA)
Objectives 3A
• Identify and engage interested community partners in the development of a CHA and in the
acquisition of relevant data
• Systematically collect and analyze relevant data such as health status, health needs, community
assets, and resources and provide a comparison between other comparable communities
Strategy 3B
Strengthen our relationships with local schools of public health through
internships and improved communication to improve the skill set of future public
health workers
Objectives 3B
• Develop a formal internship program (Completed)
• Continue guest lecturing at local schools of public health and look for additional lecturing
opportunities (Completed)
• Define the duties of an Education Coordinator (EC) and assign a WMHD staff member this
responsibility
• Develop through the EC a system to stay abreast of the evolving skills needed for specific positions
to be able to effectively deliver public health services
• Develop a system through the EC to develop or enhance relationships with the schools in order to
effectively communicate these changes; this will permit the schools to modify curriculum to better
prepare the future public health workforce with the best skill set possible
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12. Goal 4: Increase Outreach
Strategy 4A
Collaborate with community partners to develop and implement a Community
Health Improvement Plan (CHIP)
Objectives 4A
• Use the Mobilizing for Action through Planning and Partnerships (MAPP) framework to create the
CHIP in a structured approach that assesses and prioritizes health issues discovered in the CHA
and identifies WHMD and community resources to address them in a manner of continuous
improvement
• Differentiate needs and approaches needed between diverse population groups
• Focus funding for programs that address the prioritized health needs of the community
• Collaborate with community partners with the implementation and evaluation of the CHIP
Strategy 4B
Strengthen outreach efforts by removing language barriers that prevent effective
communication and engagement
Objectives 4B
• Identify and engage community partners who can assist with verbal and written translation services
• Translate existing material and future material into
additional languages spoken within the community
• Ensure formal or informal words are utilized
appropriately to properly and effectively communicate
in other languages
• Deliver and post translated messages in locations where
target language speakers frequent
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12/31/2016
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06/01/2017
12
2014–2018STRATEGICPLAN
Weber-Morgan Health Department
13. Strategy 4C
Increase WMHD website traffic and engagement through a complete website
redesign with the finished product having a modern, appealing, and inviting feel
Objectives 4C
• Identify and describe public health websites that have desirable functions, aesthetics, and topic
material (Completed)
• Cherry-pick the best functions, features, and topic material and mirror them in the new website
(Completed)
• Optimize the redesigned website for mobile devices – smartphones and tablets (Completed)
• Maximize the introductory period of the new website through appropriate channels of
communication to local news agencies, cities, townships, community partners, and other public
health related organizations
• Evaluate using tracking services, such as Google analytics, the website traffic volume and
engagement patterns between the current website and the new one to determine the efficacy of the
website redesign (Completed)
• Establish guidelines for appropriate website content and for the timely uploading of material by
divisions (Completed)
Strategy 4D
Attract residents to the WMHD
Objectives 4D
• Create an annual health fair to be held at a WMHD facility; every division will
participate and offer incentives to residents
• Develop a curbside assistance program for residents that are unable to leave their vehicle and
enter WMHD facilities
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01/01/2017
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01/01/2017
13
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
17. • Review and update the Emergency Operations Plan (EOP) and the various annexes and
counterparts that may affect the plan
Strategy 6C
Strengthen community preparedness
Objectives 6C
• Participate with local partners in emergency management meetings, trainings, and
community based functions to assist with mitigation, preparedness, response, and recovery in
Weber and Morgan counties (Completed)
• Enhance and build current Medical Reserve Corp. (MRC) teams by providing training and exercise
opportunities (Completed)
• Collaborate with key community groups for developing methods to reach at-risk and vulnerable
populations, and identify potential language barriers
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17
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
18. 18 Weber-Morgan Health Department
Weber-Morgan Health Department Strategic Plan
• Develop and implement a workforce development plan
(WDP) (Completed September 2014)
• Develop policies to use depreciable physical assets in the
most cost effective and efficient manner possible
(Completed June 2014)
• Reduce turnover rates and increase retention
through increased employee satisfaction
(Ongoing)
• Develop a culture of open
communication, information
sharing, and inclusion
• Develop better trained
managers, leaders, and
supervisors
• Evaluate under-
utilized or unused
physical space for
alternative
purposes (Ongoing)
• Improve internal
staff emergency
preparedness and
readiness
• Cleaner air made possible through additional
services and the empowering of residents
with better air quality education
>>
>
>
>
>>>>>>>>>> ASSESS
M
ENT
>>>>>>>POLICYD
EVELOPMENT>>>>>>>
>
>
>
>>>>
ASSURANCE
Evaluate
Monitor
Health
Diagnose &
Investigate
Inform
Educate
Empower
Mobilize
Community
PartnershipDevelop
Policies
Enforce
Laws
Link to/
Provide
Care
Assure
Competent
Workforce
Research
• Develop and pursue division based goals on
an annual basis (Ongoing)
• Increase electronic cigarette (e-cigarette)
prevention efforts and support appropriate
policies, regulations and legislation
• Formalize the performance management
and quality improvement (QI) process
within the WMHD
20. 20 Weber-Morgan Health Department
Weber-Morgan Health Department Strategic Plan
Linking the Plan with the State Health Improvement Plan (SHIP)
The following WMHD goals and associated strategies have been identified as assisting in fulfilling SHIP goals.
For additional SHIP information, please visit: https://sites.google.com/site/utahship/
SHIP Goal 1:
Healthy
& Active
Individuals
SHIP Goal 2:
Increase
Immunizations
SHIP Goal 3:
Unified &
Effective
Public Health
System
SHIP Goal 4:
Adequate
Funding
Goal 2: Enhance & Retain Staff
• Develop a culture of open communication, information sharing, and inclusion
Goal 3: Enhance Relationships
• Strengthen information sharing between the WMHD, townships,
municipalities, and local hospitals
Goal 4: Increase Outreach
• Attract residents to the WMHD
• Collaborate with community partners to develop and implement a
Community Health Improvement Plan (CHIP)
Goal 5: Address Key Health Issues
• Reduce obesity rates by promoting a culture of wellness within multiple
community settings
• Increase electronic cigarette (e-cigarette) prevention efforts and support
appropriate policies, regulations, and legislation
Goal 6: Increase Emergency Preparedness
• Continue public health emergency response planning efforts and expand
regional collaboration
SHIP Goal 3
SHIP Goal 3
SHIP Goals
1 and 2
SHIP Goals
1, 2, 3, & 4
SHIP Goal 1
SHIP Goals
1, 3, & 4
SHIP Goal 3
21. 21Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
Weber-Morgan Health Department Strategic Plan
Strengths, Weaknesses, Opportunities, & Threats (SWOT) Analysis
A SWOT analysis was conducted by the Leadership Team to identify and prioritize the future activities of the
WMHD. This type of analysis contains both internal and external components. Strengths and weaknesses
are internal measurements of the WMHD’s resources and experience. Topics under the opportunities and
threats sections were directed by assessing external factors; threats are potential future dangers, whereas
opportunities focus on known or perceived untapped potentials. The findings of this SWOT, although not
exhaustive or comprehensive, provided the foundation for developing the Strategic Plan.
STRENGTHS
• Process improvement oriented
• A highly educated, well trained and diverse staff
dedicated to personal improvement and protecting and
enhancing the health of our residents
• Effective and engaged community partners
• Strong financial reserves as a result of fiscal discipline
• Strong relationships with local, state, and federal partners
• Significant goodwill and trust held by the community
for the Department
• Modern facilities with room to grow
• Improving employee satisfaction
• Extensive emergency preparedness training within the
Department
• Workforce Development plan in place to enhance the
WMHD’s ability to attract, maintain, and train a well-
developed public health workforce
WEAKNESSES
• Information siloing between Divisions
• Last formal Community Health
Assessment (CHA) was conducted
in 1995
• Without a CHA there is no data to drive
and direct a Community Health
Improvement Plan (CHIP)
• Language and other barriers exist that
prevent effective outreach and
preparedness efforts for minority, at
risk, and vulnerable populations.
• Insufficient access to IT services and a
poorly designed website
• No formal QI process within the
Department
• Unresolved trust issues among
some staff
OPPORTUNITIES
• Enhanced information sharing between community partners
• Preserve and increase resources made available to the WMHD
by educating decision makers of the community impact and
relevancy achieved by the Department’s actions
• Enhanced collaboration with community partnerships by
developing and implementing in tandem a CHIP
• Strengthen relationships with schools of public health and develop
future public health workers with a formal internship program
• Increase outreach and education – many in the public are unaware
of the many services available at the WMHD and are confused
over the services provided by us and other organizations
• Champion outdoor recreational tourism, events, and activities
with supportive community partners
THREATS
• Lower than average market
wages may be reducing the
number of qualified individuals
that apply for positions and
could be a primary factor
influencing retention and
turnover rates at the WMHD
• Increased competition for
fewer state and federal grants
• Funding or grants may become
linked to having completed
certain key documents like a
strategic plan (completed),
community health assessment
(partially complete), and a
community health improvement
plan (dependent on the CHA).
23. 23
2014–2018STRATEGICPLAN
Educating, Engaging, and Empowering the Communities in Weber and Morgan Counties since 1976.
2016
Strengthen information sharing between the WMHD, townships, municipalities, and local hospitals
(Strategy 3C, Page 11)
Evaluate under-utilized or unused physical space for alternative purposes (Strategy 1D, Page 7)
Strengthen our relationships with local schools of public health through internships and improved
communication to improve the skill set of future public health workers (Strategy 3B, Page 10)
• Formalize the performance management quality improvement (QI) process within the WMHD
(Strategy 1E, Page 7)
• Collaborate with community partners to develop and implement a Community Health Improvement
Plan (Strategy 4A, Page 12)
• Strengthen relationships with existing community partners (Strategy 6B, Page 16)
• Improve internal staff emergency preparedness and readiness (Strategy 6A, Page 16)
• Continue public health emergency response planning efforts and expand regional collaboration
(Strategy 6B, Page 16)
2017
Reduce turnover rates and increase retention through increased employee satisfaction (Strategy
2B, Page 8)
• Strengthen outreach efforts by removing language barriers that prevent effective communication
and engagement (Strategy 4B, Page 12)
• Develop a culture of open communication, information sharing, and inclusion (Strategy 2D, Page 9)
• Increase WMHD website traffic and engagement through a complete website redesign with the
finished product having a modern, appealing, and inviting feel (Strategy 4C, Page 13)
• Develop better trained managers, leaders, and supervisors (Strategy 2C, Page 9)
• Attract residents to the WMHD (Strategy 4D, Page 13)
2018
Reduce obesity rates by promoting a culture of wellness within multiple community settings
(Strategy 5B, Page 15)
• Cleaner air made possible through additional services and the empowering of residents with better
air quality education (Strategy 5C, Page 15)
• Strengthen community preparedness (Strategy 6C, Page 17)
Strategies by Year