2. Strategic planning can help public and nonprofit
organizations fulfill their missions, meet their mandates,
create public value, and satisfy key stakeholders more
effectively. A number of dissficulties and challenges
must be overcome if strategic planning is to fulfill its
promise for organizations. Following is some advice on
how to get started:
1. Start where you and other people who might be
involved in or affected by the process currently are.
Whatever you are in charge of – a unit, a department,
a vision, or a whole organization- you can always start
there. But wherever you start, you must also keep in
mind where the participant are.
2. Have a compelling reason to undertake strategic
planning.
3. Remember that there is no substitute for leadership.
4. Tailor the process to the organization or community or
situation.
3. 5. Remember that the big innovation in strategic
planning is having key decision makers talk with
one another about what is truly important for
the organization as a whole.
6. Be aware that the resources most needed to
undertake strategic planning is not money but
the attention and commitment of decision
makers.
7. Remember that the biggest payoffs from
strategic planning may come in surprising ways
and from surprising sources. Foe example,
organizational development, team building , and
heighten morale throughout the organization are
often among the greatest benefits derived.
8. Outside consultation and facilitation can help.
9. If the going gets tough, keep in mind the
potential benefits of the process.
4. 10.Keep in mind that strategic planning is not right for every
organization or community. In the following situations,
strategic planning should probably not be undertaken:
a. The roof has fallen in.
b. The organization lacks the necessary skills, resources,
or commitment of key decision makers to produce a good
plan.
c. Costs outweigh benefits.
d. The organization prefers to rely on the vision, intuition,
and skill of extremely gifted leaders.
e. Incremental adjustments or muddling through in the
absence of a guiding vision, set of strategies, or plans are
the only processes that will work.
f. Implementation of strategic plans is extremely unlikely.
Strategic planning can help organizations create a better,
more productive, more effective, more satisfying value
proposition for their key stakeholders. But strategic
planning will work only if people want it to work.
