BBA

1. Strategic Planning in Strategic Markets
1. Pricing Review and Analysis
It examines the current pricing policies for the market and
competitive environment.
2. Demand Estimation and Market Simulation
By examining customer preferences and decision processes, a
demand model is developed that can be used to predict market
shares, profits, etc.
3. Competitor Analysis and Modeling
The competitor analysis helps to identify competitive threats
and determine a product and pricing policy.
4. Cost and Financial Analysis
The cost and financial analysis helps to identify true costs of
doing business or marketing.
5. Product Design Analysis
A product design analysis includes estimating the importance
of features to different market segments which helps in gaining
profit.

2. Managing Products for Business Markets