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Strategic marketing Chapter 2
A Empresa e o seu Ambiente EMPRESA AMBIENTE SECTORIAL Clientes Concorrentes Fornecedores Objectivos e valores Recursos e capacidades Organização: Estrutura, sistemas  e estilo ESTRATÉGIA Prof.Doutor Luis Fé de Pinho -2001
Planning process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Critical questions for mission development: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The SWOT analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Portfolio analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The BCG growth-share matrix Figure 2.3  The BCG growth–share matrix
GE’s strategic business-planning grid Figure 2.4  GE’s strategic business-planning grid
Developing strategies ,[object Object],[object Object],[object Object]
Developing growth strategies: Product/market expansion grid Figure 2.5  Product/market expansion grid
Marketing planning ,[object Object],[object Object]
The marketing plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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