This document discusses the power and importance of storytelling. It notes that stories have been one of the earliest forms of communication and help to structure life and connect people. Stories inform, provide perspective, give direction, stimulate action, and heal. The key elements that make a good story are identified as having a beginning, middle, and end; characters; setting; plot and tension. Good stories stick with the audience by telling, showing, involving and touching people. Transmedia storytelling uses multiple media platforms to unfold a story and allow each medium to contribute value. Overall, the document emphasizes that stories create meaning and are a fundamental way that humans share knowledge, values and experiences.

1. NETSIL
UOY
SEKAM
TAHW?

2. WHAT
MAKES
YOU
LISTEN?

3. What would you like to tell?
And why does your story
matter?
And why will it stick?

5. WHY DO WE TELL STORIES?

7. Because it creates meaning
to our lives!

9. It’s the earliest way of
communication over time…

11. Stories help to ‘structure’
life…

13. And to connect with other
worlds…

16. Tolkien
“Art of Storytelling connects
different worlds”
Fantasy – Escape – Consolation - Healing

17. Make us learn..

18. Belle & The Beast – Anderson (1800) & Basile (1575)
Brothers Grimm – 1785
Fairytales of Mother Goose – 1650

19. Modern stories

20. Storyteller was…
“The treasurer of the tribe identity”

21. Storyteller was…
A new time arises in which we long for
authenticity
“The treasurer of the tribe identity”

22. And search for new times to satisfy our
needs to connect to each other (toms shoes)

23. A society that transforms from consumption
to sustainability. From profit to value.

24. Feminine
values become
more important
than masculine
values

25. With new stories
With multiple layars
Multidimensional

26. BEELD OBAMA

27. Stories
Inform, so you don’t have to experience it yourself.
Are a rehearsal of life itself
# Connect
# Share values
# Share knowledge
# Put things in the right perspective
# Give direction (and make it easier to choose)
# Stimulate action
# Heal

28. WHAT MAKES A GOOD
STORY?
//THE INGREDIENTS

29. Building a story
beginning middle end

30. Listener ‘reads’ the construction
beginning middle end

31. Elementen van een verhaal
beginning middle end
Time Persona’s
Space Plot

32. Time…

33. Second Third
1st person
person person
view
view view
Past Present Future

34. 1st person view
"I could picture it. I have a rotten habit of picturing
the bedroom scenes of my friends. We went out to
the Cafe Napolitain to have an aperitif and watch the
evening crowd on the Boulevard."

35. 2nd person view
"You are not the kind of guy who would be at a place
like this at this time of the morning. But here you are,
and you cannot say the terrain is entirely unfamiliar,
although the details are fuzzy.”

36. 3nd person view
“The crowd started to move to the music, as the
rhythm got stronger and swept them up…”

39. Space…

40. Ruimte

45. • DE VERHAAL TENT
Verteltent van Guy Daniels.be

46. Plot and tension…

48. Persona’s…

49. • Nog invullen

51. Media add dimension to a
story

52. Cross-over from different media
video multimedia telecommunication

54. Transmedia storytelling
A transmedia story unfolds across multiple media
platforms, with each new text making a
distinctive and valuable contribution to the
whole. In the ideal form of transmedia
storytelling, each medium does what it does best
– so that a story might be introduced in a film,
expanded through television, novels, and comics;
its world might be explored through game play or
experienced as an amusement park attraction.
(Jenkins, 2006)

56. So…
what makes a good story?

57. Make it stick, by telling,
showing, involving and
touching people!

59. • VOORBEELD

60. • VOORBEELD

62. Telling a story
//mapping things

66. Telling a story
//demonstrating it

69. Telling a story
//with colour

70. Let’s colour
Telling the story of Rio
(powered by Akzo Nobel)

74. //Telling a story
//through the eye of the beholder

76. //Telling a story
//using metaphors

79. Telling a story
//making heroes

81. Telling a story
//by changing the context

86. Telling a story
//by making it real real simple

88. Telling a story
//by comparison and graphics

91. Telling a story
//through the eyes of another

96. Telling a story
//using unexpected materials

99. Telling a story
// with a postcard

101. Telling a story
// comparing

109. Telling a story
// with humour

112. Telling a story
// relevant for the listener (local)

115. Telling a story
// badly…

119. The story about
//water

138. Thanks!
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