Le storytelling, tout le monde en parle. Mais finalement, personne ne sait vraiment ce que c'est, ni comment l'utiliser. Alors voyons ensemble ce qu'il apporte à votre image. Et comment l'intégrer dans vos outils digitaux.

1. STORYTELLING
every story has a hero
@thierrycrx

3. the power of
OUR BRAIN

4. the power of
OUR BRAIN

5. WHAT BRAIN NEEDS
Give himDon’t give him
4 2+2

7. we all need a good
PEP TALK

8. STORYTELLING
OFF

9. STORYTELLING
ON

10. the very first
RISK
MANAGER

11. the very first
POWERPOINT

12. a story to learn
SCHOOL 1.0

13. paraboles
myths
legends
fables
kids stories
…
EASY TO LEARN

14. Jean de La Fontaine
THE CRICKET
& THE ANT

15. Wilhelm & Jacob
GRIMM

16. “If you can’t explain it to a 6
years old kid, you don’t get it
yourself !”
― A. Einstein

17. the power of simple
+ =
FROM FRUITS TO MATH

18. SIMPLE
does not mean
STUPID

19. IT’S A BIT LIKE …

20. be a great
STORYTELLER

21. what makes
A GOOD STORY ?

22. A HERO

23. THE
FRIEND

24. THE
VILAIN

25. THE
CONTEXT

26. THE
QUEST

27. MORALITY

28. we want a
HUMAN
ADVENTURE

29. STORYTELLING
how to apply it to my brand ?

30. STORYTELLING
the user experience

31. APPLE
be part of something big

32. THIS IS NOT A WATCH
make them dream

35. IKEA
just a few candles

38. play, feel, enjoy
CUSTOMER
JOURNEY

39. Michel & Augustin
STORYTELLING
& PACKAGING

40. CREATE YOUR
COMMUNITY
give them heros

41. WHAT IF ?
sky is the limit

42. BEST
STORYTELLING
EVER
this is the
invisible

43. YOUR STYLE
find

44. CREATE YOUR BRAND
Make your
customers like
your story

45. explain how
explain why
talk about your values
YOUR BRAND

46. If you can replace your name with
another brand, you’re in trouble !
― a very wise man !

47. CREATE 2 STORIES
Hidden storyShort term

48. know your
AUDIENCE

49. find the right
TONE OF
VOICE

50. discuss
listen
understand
adapt
YOUR COMMUNITY

51. the message
the target
the channel
YOUR CHANNEL
1
2
3

52. but we love that !
STORYTELLING
IS MANIPULATION

53. “There's always room for a story
that can transport people to
another place.”
― J.K. Rowling

54. THANK YOU
find me on Twitter @thierrycrx

55. @ Go to Next Levels 2014
!
"
Thierry Croix
+32 483 57 56 30
CONTACT ME
#
$
%
&
www.go2nextlevels.com
thierry@go2nextlevels.com
www.facebook.com/g2nlevels
www.linkedin.com/company/go2nextlevels