Storytelling at a Trade Show
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Accenture, a global consulting firm, wanted to tell their story at a trade show about how they transform professionals into organizational superheroes through their consulting services. They created 3D printed "Heroes of Risk" characters molded from visitors' faces that highlighted the important roles of risk managers, leaving visitors with a memorable experience. By finding their story, taking action to share it through an interactive exhibit, and leaving attendees with a lasting message, Accenture was able to meaningfully connect with visitors through creative storytelling.
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- 2. Telling your Story Finding your company’s story requires you to explore what makes your company, your customers and your product unique.
- 3. Accenture’s Story Accenture, a global leader in corporate management, wanted to tell their story and show how their consulting services transform everyday professionals into organizational superheroes.
- 4. Accenture Takes Action Accenture turned visitors into “Heroes of Risk” using a 3D molding camera and 3D printers.
- 5. Trade Show Superheroes Once the 3D printer printed visitors’ profiles, they were attached to the bodies of Lego™ “Heroes of Risk” characters.
- 6. Trade Show Superheroes Accenture created backstories for their “Heroes of Risk” characters to highlight the important roles risk managers play within their organizations.
- 7. A Memorable Story Visitors felt valued by the experience and memorable giveaway. The campaign combined with a smart exhibit solution from Nimlok allowed Accenture to connect with attendees in a lasting and meaningful way.
- 8. Steps to Great Storytelling 1. Find your story 2. Take action and share your story 3. Leave behind a memorable message
- 9. See more examples of Trade Show Story Telling at www.nimlok.com