Hidden is an interactive marketing and training agency that crafts digital experiences to engage audiences. They have studios in Manchester, UK, San Antonio, USA, and Bahrain. Their team includes designers, artists, engineers and a futurologist. They create interactive applications, 3D environments, digital training systems, tools, augmented and virtual reality experiences. They also do video production, analytics, and intellectual property development to help clients connect with customers and train employees through innovative digital solutions.

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Web: hiddenltd.com
Tel: +44 (0)161 236 8181
Interactive Marketing & Training

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HIDDEN
Hidden is a revolutionary, interactive marketing and
training agency that is dedicated to crafting powerful digital
experiences that entice, engage and educate the audience.
Studio locations
Manchester, UK
San Antonio, USA
Bahrain, Middle East
Countries we operate in
UK, France, Switzerland, USA, United Arab Emirates
China, Mexico, The Netherlands
Platforms
At Hidden innovation is second nature,
which makes anything possible. Combining
our in-depth expertise in the use of cutting
edge technology along with our vast
technical marketing experience enables
us to provide our clients with world-class
interactive solutions.
As technologies evolve so do we,
collaborating with prestigious universities
and commercial laboratories we are able
to equip our clients with strategic guidance
and the latest technologies. These tools
allow them to truly connect with current
and potential customers, as well as their
own internal teams.
DIFFERENTIATORS
• Focus is on innovation and creativity,
and not only technology
• Technical proficiency combined with
our storytelling abilities allow us to
elegantly simplify the complex
• Hidden is a full service agency
• A well-oiled machine, our specialist
production teams are efficient & detail
oriented

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THE TEAM
We have a full in house end to end team that includes designers, 3D
artists, animators, engineers and a ‘futurologist’ with commercial
and military experience. This ‘skills dynamic’ creates a richly diverse
environment for the harvesting of distinctive technology-driven
solutions.
Below is a list of specific disciplines our teams have expertise in.
Qualifications
• Advance Computer Animation and SFX (masters)
• Computer Science (masters)
• Computer Vision & Digital Image Processing (masters)
• Computer Engineering (masters)
• Mechanical Engineering
• Digital Game Design (masters)
• Illustration
• Art Direction and Design

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DIGITAL CAPABILITIESImmersive Digital Solutions for Marketing and Training

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INTERACTIVE APPLICATIONS
Our interactive applications range from large environments to
intricate product detail, allowing the user to learn at their own
pace and drill down into the detail if required.
A virtual environment is a very effective way to provide the
audience with an overall understanding of products and
solutions. Using storytelling methods also helps highlight
connections between business units, products and services, and
often instigates opportunities for side-selling.
Our solutions are unique in the fact that they afford the user
complete freedom of movement within an environment. The
user is able to manipulate products and explore services through
intuitive control features. The user can examine 3D models
through a variety of traditional touch screen gestures. Features
such as rotation, magnification and structural animations are
only a small number of helpful and user-friendly elements that
can be incorporated.

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ENGAGING & DYNAMIC 3D

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DIGITAL TRAINING & E-LEARNING SYSTEMS
Any approach to training has to succeed in delivering the content in an engaging way.
One way to do this is through serious gaming, it is a very practical way of appealing to our
competitive nature as humans. By creating a gaming experience for your audience you
provide them with a creative and interactive way to learn about your products, services or
training program. When challenged, your audience will focus and retain a large portion of
the information that was delivered over the course of the experience. From a marketing
perspective, this is an ideal way to reach a younger or more tech-savvy audience.

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CONFIGURATION/CALCULATOR TOOLS
Anything from dynamic equipment configurators to
efficiency calculators can be designed to be user friendly
and clearly understandable.
These tools can serve as an ideal training tools for new
employees and sales staff which can assist in ensuring
consistency is maintained in terms of staff's knowledge
about company products and services.

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AUGMENTED REALITY
Augmented reality is a technology we often implement for
our clients when delivering vivid content. It provides the
audience with a real-world depiction of the subject that
they can explore in three dimensions. AR is a very versatile
technology and the augmented features of any of our
applications can be extended to accommodate larger format
displays, presentations and exhibition style environments.

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MIXED REALITY & VIRTUAL ENVIRONMENTS
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As technologies evolve it becomes easier to blur the line of
reality. Our advanced research and development team work
with several devices that provide the user a semi-virtual or
completely virtual environment. This technique is useful in
many different ways, and allows the user a truly immersive
first-hand experience with your environment, product,
service or scenario.

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DIGITAL INTEGRATION
As large format interactive technology matures, Hidden
research, embrace and master the paramount technologies
available. We have an experienced engineering team that
is capable of achieving superior quality results in a short
amount of time. As with all of our other products, the
content is transferrable to other formats. This fits well with
our unique interface extension options, where large format
experiences can be transferred or used in conjunction with a
tablet or handheld device.
Our expertise in this area is not only with the technical and
creative aspects, but also ensuring a cohesive marriage
with the physical and social environments. We understand
the importance of these elements and have the skills and
knowledge necessary to guide interior design and asset
placement, respective to the venue.
Our experience in these areas is diverse as we have designed
everything from exhibition stands to learning centres. We
have a proven pedigree in achieving the ‘wow-factor’, getting
positive attention for our clients and increasing meaningful
footfall.

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VIDEO
Production
• Concept Development
• Scriptwriting
• Story Boarding
• Direction
• Location Sourcing and Management
• Shoot Logistics
• Studio Management
• Actor/Actress Sourcing
Post Production
• Editing
• 2D and 3D Motion Graphics
• Animation
• Special Visual Effects
• Compositing
• Audio
• Voice-over and Recording

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INTELLECTUAL & ANALYTICAL CAPABILITIES

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ENGINES
Building immersive applications doesn’t end with stunning
graphics and animations. Imagine attending a sales meeting
with a potential client or administering a training session
for a complex system or machine: how valuable and useful
would it be to have the ability to read your audience’s mind?
We have created four mobile engines capable of doing just
that, or very close to it…
Mass Intelligence Engine
Our most refined and versatile engine, the MIE can be
deployed in a wide variety of collection analysis and
information reporting techniques. The MIE makes sense
out of user interaction via interlacing with your application
content. Using an engine of this nature allows you to ‘read’
the audience, which is essential in training environments and
immensely valuable when used in conjunction with marketing
and sales campaigns.
Using intelligent algorithms, the Mass Intelligence Engine
resides within the application, constantly monitoring all user
interaction. The engine cross-references the logic we apply
for you to ensure the relevant information for your specific
purposes is collected accurately.
Mental Dexterity Engine
There are several ways people effectively digest information
or learn new things. The MDE automatically identifies and
accommodates these differences and alters the information
delivery method or user experience specifically to suit the
audience’s learning preference.
As the user interacts with the application content, the
MDE monitors the activity and identifies patterns and
characteristics. The engine dynamically adjusts the delivery
method to suit the user and invokes assistance where
necessary. In other words, the application caters to the user
throughout their experience with the application.
Micro Expression Engine
Micro expressions are involuntary movements made by facial
muscles. These movements reveal the user’s emotions as
they interact with application content. The MEE uses the
mobile device’s camera to monitor the subtle movements
of the user’s face to reveal their emotional state at any time
throughout their experience.
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ANALYTICS & DATA VISUALISATION
The traditional presentation of analytical data leaves a lot to be
desired, and understood for that matter. The metrics obtained
are often complex in raw form, and not everyone has the skill
or knowledge to navigate the information in a useful way. Our
visualisation engine takes the guesswork out of analytics.
We approach analytic information and audience feedback in a far
more natural way. Using proven scientific techniques, we transform
the data into friendly visual representations that are almost instantly
digestible, even for users with the most basic analytical skills.
In some cases we are able to extend the capabilities of the Data
Visualisation Engine to offer what we call ‘predictive analytics’.
This analytic method provides the capability to produce future
data projections based on learned trends. The data can then be
extrapolated, as required, for any timeframe; past, present or future.
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CONTACT INFORMATION
Hidden Creative Ltd
Office: +44 (0) 161 236 8181
Email: studio@hiddenltd.com
Website: www.hiddenltd.com
Address: Hidden Creative Ltd
Croxley House
14 Lloyd Street
Manchester
M2 5ND
UK
Twitter: @HiddenCreative
Matt TrubowCEO
Email: matt@hiddenltd.com
Office: +44 (0) 161 236 8181
Mobile: +44 (0) 7811 261 743
Skype: mtrubow
Peter O’BrienChief Operating Officer
Email: peter@hiddenltd.com
Office: +44 (0) 161 236 8181
Mobile: +44 (0)7977 984426
Skype: hiddencreative
Tim PhillipsDirector
Email: tim@hiddenltd.com
Office: +44 (0) 161 236 8181
Mobile: +44 (0)7709 339886
Skype: phillips_t
Downloads
Alstom Steam Power
Client: Alstom
Platforms: iPad
Alstom Hydro Power
Client: Alstom
Platforms: iPad
Alstom Thermal Services
Client: Alstom
Platforms: iPad
Alstom Wind Power
Client: Alstom
Platforms: iPad
ABB Solar Impulse
Client: ABB
Platforms: iPad
ABB Schweiz
Client: ABB
Platforms: iPad, iPhone
Thales Naval Services
Client: Thales
Platforms: iPad
Alstom Gas Power
Client: Alstom
Platforms: iPad, Android

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