This is a highly abbreviated version (with no audio, I just don't have time) of a presentation I gave to IRC Job Developers (they place refugees into jobs). The focus was on how to tell a good story to get meetings, put together proposals and ultimately, get more refugees good jobs.

1. Storytelling Marc Sirkin Chief Marketing Officer

15. Getting a Meeting Cold calls are a means to get a meeting, not to close the sale

16. I OBJECT! Objections are signs of interest (otherwise known as “Buying Signs”). It means your prospect was listening and wants to know more.