Pioneers of Social TV

Acquisition Opportunity

   www.splashcastmedia.com
The “House” Social TV Application (in partnership with Hulu)




                                                         ...
SplashCast Assets Represent Speed to Market Opportunity

•    Patented Social TV technology
     ›   In development since ...
The Social TV Platform


•       The Social TV platform distributes premium video in Facebook and MySpace
•       Easy fro...
The Social TV Platform

Chatter                                        Publishing to Status Streams and News Feeds
Video-t...
SplashCast Social TV Network

•   SplashCast’s own media network features primetime TV episodes from NBC,
    Fox, ABC and...
SplashCast Attracts Top-Tier Content Partners & Advertisers
                     Top-

Content Providers        Advertiser...
Sold-
    Sold-out Rich Media Ad Product for Social Networks

Key Testimonials and Metrics

•   “Top performing publisher ...
Key Operating Metrics for TV Network


Current
•   Total applications:                 35
•   Monthly unique users:       ...
Key Competitive Advantages

•   Over 15 years of IP development experience
•   Patents filed in 2006, before competition h...
Product Roadmap
                                              SplashCast Content Management System (CMS)


    “White labe...
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SplashCast | Pioneers of Social TV

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This was SplashCast's last pitch deck for M&A in the spring of 2009. SplashCast partnered with Hulu and other premium video distributors to create social TV experiences within Facebook and MySpace.

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SplashCast | Pioneers of Social TV

  1. 1. Pioneers of Social TV Acquisition Opportunity www.splashcastmedia.com
  2. 2. The “House” Social TV Application (in partnership with Hulu) 3
  3. 3. SplashCast Assets Represent Speed to Market Opportunity • Patented Social TV technology › In development since 2006 (patents filed in Oct, 2006) › Used to increase online video ad revenue by more than 50% › Proprietary video content management system and ad server (CMS) › Proprietary Social TV application framework • Facebook and MySpace distribution platform › 4.5M monthly unique users on music network, launched 24 months ago › 1.5M monthly unique users on TV network, launched 6 months ago › TV network has been 100% sold out since it launched sold-out • Premium content partnerships with Hulu.com and Sony BMG • Top-tier advertisers include Nissan, LG, Fox, Right Guard and Nike • Highly talented and experienced product engineering team open to continuing with the business, if acquirer wishes › Michael Berkley, Founder and CEO (QMIND, Kaiser Permanente) › Brock Henderson, Co-Founder and CTO (QMIND, Knowledge Learning Corp.) › Tom Turnbull, Vice President, Business Development (CarsDirect, BizBuyer.com) 1
  4. 4. The Social TV Platform • The Social TV platform distributes premium video in Facebook and MySpace • Easy front-end Flash integration; easy XML & RSS back-end integration front end back end • The platform uses technology based on first-ever “video-time” (asynchronous) chat technology, resulting in: › Longer session times per viewer › More return visits per viewer › More viral sharing per viewer › More revenue per viewer Proven Superiority • 40% longer session times than Hulu.com • Very high CTR: 3.0% ad interaction per session • 100% sold out to top brand advertisers SplashCast’s The Office social TV application in Facebook and MySpace
  5. 5. The Social TV Platform Chatter Publishing to Status Streams and News Feeds Video-time (asynchronous) chat. See friends’ Post videos, reviews, comments, chatter, poll questions, and your fan comments moment-by-moment in the video. ranking, etc to your Facebook, Twitter, and MySpace status streams. Games & Virtual Currency Play fun games tied to video content and earn (or buy) currency to increase your fan ranking. y g Audience Reaction Maps View the good and bad parts in an episode via the audience reaction graph and meter.
  6. 6. SplashCast Social TV Network • SplashCast’s own media network features primetime TV episodes from NBC, Fox, ABC and music videos from top musical acts from Sony BMG • There are 6M monthly unique users across SplashCast’s 150+ television SplashCast s and music network, distributed within Facebook and MySpace › 1.5M monthly unique TV users, from 300,000 application installs • TV network has been 100% sold-out since its Jan, 2009 launch • SplashCast’s media network includes 40 prime time TV applications and 135 music applications leveraging SplashCast’s Social TV technology distributed applications, SplashCast s technology, in Facebook and MySpace 4
  7. 7. SplashCast Attracts Top-Tier Content Partners & Advertisers Top- Content Providers Advertisers Agencies Hulu (NBC Fox ABC) (NBC, Fox, Nissan OMD Sony BMG Infiniti Universal McCann Fuel TV p Dial Soap Initiative Universal Music Group Jack In The Box Moxie Warner Brothers Dr. Pepper Wieden + Kennedy EMI Gatorade Razorfish NPR Sony Electronics Mindshare Fox News LG Tequila CBS (pending) Fox Entertainment MOne MTV Networks (pending) THQ Nike Red Bull Quiksilver 5
  8. 8. Sold- Sold-out Rich Media Ad Product for Social Networks Key Testimonials and Metrics • “Top performing publisher ad product” Top product › Apollo Interactive, representing Jack In The Box • “Best social network ad product” p › OMD, representing Nissan and Infiniti • Number of ad campaigns: 9 (since Jan 1, 2009) • Repeat advertisers: Nissan and Infiniti (since Jan 1, 2009) Right Guard’s Micro-Site in The Simpsons TV Application (actual ( t l CTR was > 4%) • Average time spent in application: 15 min • Average brand impressions per session: 30 • Effective CPM (session basis): $90 • Effective CPM (ad unit basis): $3 6
  9. 9. Key Operating Metrics for TV Network Current • Total applications: 35 • Monthly unique users: 1,500,000 (users who load a page that contains an app) • Monthly active users: 208,000 (users who interact with an app) • Monthly sessions: 372,800 (generated from monthly active users) • CTR to branded micro-site: 3% • Branded micro-site sessions: micro site 11,184 • CPC to branded micro-site: $3.00 • Monthly revenue: $33,552 Targets (projections for Oct 1, 2009) • Monthly active users: ` 1,000,000 (via implementation of “viral loop” features) • Monthly sessions: 3,000,000 (via optimization of engagement features) • Monthly revenue opportunity: $270,000 7
  10. 10. Key Competitive Advantages • Over 15 years of IP development experience • Patents filed in 2006, before competition had incorporated 8
  11. 11. Product Roadmap SplashCast Content Management System (CMS) “White label” solution • An end-to-end online video end to end management and publishing platform for online video distributor • SplashCast’s Social S l hC t’ S i l TV and d advertising features can be integrated into any destination video site or social network SplashCast Social TV Player Open API platform • Open up Social TV framework allowing 3rd party Flash developers to build Social TV plug-ins that snap into the SplashCast white label player • SplashCast provides an API that shares current video data (including current time and nav control), current user data, and current advertiser data 9

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