Store layout of Pazhamudir nilayam
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The document discusses store layout and design. It notes that store design should create a shopping experience tailored to target consumers by creatively solving problems. Key aspects of store design include the frontage, signage, merchandising, displays, lighting, graphics and point-of-sale areas. Effective store layout focuses on totality, ease of shopping, and flexibility. There are three main types of layouts - grid, racetrack, and freeform - which help customers move within the store. Floor plans for a two-story retail store are then shown.
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The document provides details on designing retail spaces, including storefronts, interiors, and merchandising. It discusses principles for organizing retail spaces, such as departmentalization to help customers find items and salespeople monitor profits. Diagrams provide human dimension guidelines for designing retail fixtures and counters at various heights to accommodate both seated and standing customers. The overall goal is to design efficient and well-laid out retail spaces that create positive shopping experiences and maximize sales.
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This document discusses store design and its influence on shopper behavior. It outlines Baker's framework, which identifies three dimensions of store environment: design (layout, architecture, displays), social (level of contact), and ambient (atmospheric factors). Mehrabian-Russell and Elaboration Likelihood models are also referenced to explain how environmental stimuli impact shopper pleasure, arousal, and approach/avoidance behaviors. The lecture emphasizes that store design should create a controlled environment that conveys brand messages through layout, displays, and atmospheric elements to enhance the shopping experience.
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(1) Go to a store of your choice and evaluate the store layout, design and visual merchandising techniques employed. Be sure to reference the concepts you have learned in your chapters.
(2) Summarize your suggestions on how this retailer can improve the shopping experience for their customers, increase sales, and improve their image. (Bin Hashim Super market) by sadam hussain indhar Student of MBA in Iqra university karachi
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The document provides details on designing retail spaces, including storefronts, interiors, and merchandising. It discusses principles for organizing retail spaces, such as departmentalization to help customers find items and salespeople monitor profits. Diagrams provide human dimension guidelines for designing retail fixtures and counters at various heights to accommodate both seated and standing customers. The overall goal is to design efficient and well-laid out retail spaces that create positive shopping experiences and maximize sales.
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This document discusses different types of store layouts. It describes free flow layouts, which place fixtures and merchandise in open groups, allowing customers to easily view all items. Grid layouts place fixtures and merchandise in long rows, guiding customers through shopping aisles. Loop layouts form a continuous loop aisle around the perimeter of the store with cash registers in each department. Spine layouts combine elements of grid, loop, and free flow layouts, mixing multiple approaches for medium stores with varied stock.
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This document discusses retail space management. It defines space management as the process of managing floor space to facilitate customers and increase sales. Since store space is limited, it must be used wisely based on factors like product category, size, adjacencies, and life on the shelf. The steps for effective space use include measuring total area, dividing into selling and non-selling zones, creating a planogram, and allocating space logically. Store layout and design should attract customers, help them find products, encourage longer visits, and influence purchases. Common retail store layouts are grid, loop, and free formats.
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The document discusses store layout and design. It covers topics like store image, space productivity, circulation patterns like grid, loop and free flow layouts, location of departments, psychological factors to consider, visual merchandising, storefront and interior design, lighting, sounds and smells, and planograms. The overall goal of store layout and design is to attract customers, get them to browse more products, and maximize sales and profits.
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The document discusses store layout and design. It describes how store layout impacts the customer experience and space productivity. An effective store layout gets customers into the store and converts them into buyers. Key aspects of store layout covered include types of floor space used, objectives of good store design, and common circulation patterns like grid, loop, free flow, and spine layouts. The overall goal of store layout is to positively influence customer behavior and shopping experience.
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The document discusses retail store design and layout. There are two important components to interior store layout: store design and customer flow. Store design elements include layouts, signage and graphics, and feature areas. There are several types of store layouts including grid layout, free flow layout, race track/loop layout, and spine layout. Signage and graphics help customers locate products and departments and provide information. Feature areas are designed to attract customer attention and can include windows, entrances, displays, aisles, walls, and dressing rooms.
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This document discusses store layout, design, and visual merchandising. It outlines key objectives of store design like implementing strategy and increasing sales. Store design elements include layout, signage, and feature areas. Common layouts are grid, racetrack, and free-form. Signage identifies products and promotions. Feature areas attract customers. Space is allocated to maximize sales. Planograms and simulations determine optimal product placement. Visual merchandising uses fixtures and presentation techniques. Atmosphere elements like lighting and music should match customer shopping goals. Web site design prioritizes simplicity, navigation, and visibility to mirror positive in-store experiences.
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This document discusses different types of store layouts. It describes free flow layouts, which place fixtures and merchandise in open groups, allowing customers to easily view all items. Grid layouts place fixtures and merchandise in long rows, guiding customers through shopping aisles. Loop layouts form a continuous loop aisle around the perimeter of the store with cash registers in each department. Spine layouts combine elements of grid, loop, and free flow layouts, mixing multiple approaches for medium stores with varied stock.
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This document discusses retail space management. It defines space management as the process of managing floor space to facilitate customers and increase sales. Since store space is limited, it must be used wisely based on factors like product category, size, adjacencies, and life on the shelf. The steps for effective space use include measuring total area, dividing into selling and non-selling zones, creating a planogram, and allocating space logically. Store layout and design should attract customers, help them find products, encourage longer visits, and influence purchases. Common retail store layouts are grid, loop, and free formats.
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This document discusses store layouts and their importance. It outlines factors to consider for an effective store layout like use of space, guiding customers, and lighting. The main types of store layouts are described as grid, racetrack/loop, free form, and spine layouts. An effective store layout creates the desired store image, influences customer behavior, and allows retailers to understand revenue per square foot to assess strengths and weaknesses. Overall, a well-planned store layout maximizes sales and is key to a store's prosperity.
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The document discusses store layout and design. It covers topics like store image, space productivity, circulation patterns like grid, loop and free flow layouts, location of departments, psychological factors to consider, visual merchandising, storefront and interior design, lighting, sounds and smells, and planograms. The overall goal of store layout and design is to attract customers, get them to browse more products, and maximize sales and profits.
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The document discusses store layout and design. It describes how store layout impacts the customer experience and space productivity. An effective store layout gets customers into the store and converts them into buyers. Key aspects of store layout covered include types of floor space used, objectives of good store design, and common circulation patterns like grid, loop, free flow, and spine layouts. The overall goal of store layout is to positively influence customer behavior and shopping experience.
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The document discusses retail store management and design. It covers the role of the store manager in overseeing daily operations and staff, as well as merchandising, customer service, and costs. Effective store design considers layout, signage, and feature areas to guide traffic flow, showcase products, and create an experience that encourages browsing and sales. Digital signage allows dynamic, centralized content control across stores. Overall store design must support the retailer's strategy and provide customers a rewarding shopping experience for loyalty and sales.
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The document discusses retail store design and layout. There are two important components to interior store layout: store design and customer flow. Store design elements include layouts, signage and graphics, and feature areas. There are several types of store layouts including grid layout, free flow layout, race track/loop layout, and spine layout. Signage and graphics help customers locate products and departments and provide information. Feature areas are designed to attract customer attention and can include windows, entrances, displays, aisles, walls, and dressing rooms.
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The document discusses principles of retail shop design. It covers attracting customers through advertising and window displays. It emphasizes inducing customer entrance and organizing interior spaces into departments. Additional principles covered include interior displays, customer conveniences, and departmentalization of merchandise. The document also examines different shop layout plans including straight, pathway, diagonal, curve, varied and geometric. It provides dimensions for counters and clearances to accommodate seated and standing customers and clerks.
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Sarvesh Singh Bhati's retail design portfolio document discusses principles of retail shop design and layouts. It addresses attracting customers with storefronts and displays, organizing interior spaces into departments, and providing customer conveniences. Different plan types are outlined like straight, pathway, diagonal and curved. Dimensions for counters, clearances and fixtures are provided to ensure customer and employee comfort and efficient shopping experiences. The document emphasizes merchandising psychology of arousing interest and satisfying customers to complete sales.
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Store layout of Pazhamudir nilayam
- 1. RETAIL & SERVICES MANAGEMENT STORE LAYOUT BY KAMAL N 12AA20 RAMESHKUMAR R 12AA33 SARAVANAN KUMARAN 12AA38 S SIVA 12ZA41 PERIYA PONNAN J 12AA39 MANOJ KUMAR 12AA25 VIPIN NAIR 12AB43
- 2. CONCEPT OF STORE DESIGN • Shopping as an experience • Taste of targeted consumers • Essentially creative response to an actual or perceived problem • Design – store frontage, fascia and signage, merchandising, display, lighting, grap hics, point of sale and decoration
- 3. Principal of Store Design • • • • Totality Focus Ease of shopping Change and flexibility
- 4. The Layout • Manner in which merchandise or products arranged in the retail store. • Helps movement of customers within the store. • Three types 1. The Grid layout 2. The Racetrack layout and 3. Freeform layout
- 5. GROUND FLOOR
- 6. Ground Floor
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