StoreGecko - SaaS providing revenue growth and productivity gains for SME webshops, globally

1. Supercharging revenue and boosting productivity
for the world’s web shops.

2. SaaS: Democratizing technology
SaaS: pay only for what you need
Subscription based
Mid-market
Born Global
High margins
Affordable
“Today, businesses prefer Access, not Assets, when it comes
to technology”
- Financial Times, 1 July 2015

3. Many a unicorn has walked this path…
Customer Volumes
Years after founding

4. Whose lunch are we going to eat ?
More web traffic
Higher conversion rate
Higher order value
Omni channel (social, international,
personalization)
Rated by Forbes as the leading PIM solution
(Product Information Management)
Starting from $250K
4- 6 month implementation
Expensive tech support required

5. PIM is an area of real life pain, just ask the
people doing it (we did)
Highly manual processes
Error prone
Time consuming
Not scalable
FinisterreUK.com’s eCommerce
1 x FTE (Rebecca Pepperell, pictured)
£1.8m web turnover
2015-16 Targets:
● 50% extra SKUs
● 100% YoY Revenue
● No extra headcount in budget

6. E-commerce: still in the stone age!
20,000,000 work days
wasted each year on basic
Product Information Management tasks

7. StoreGecko: launched Q1’15 and already
saving time and boosting revenue
Technology:
Hybrid
spreadsheet
and database
interface
Pricing:
From
$100/month
to
$1.000/month
Features:
Pre-production
Onboarding
Trading
Discounting

8. Early traction from paying customers

9. Global partnership network and industry
recognition…
PARTNERSHIP PIPELINE (HOT)
CURRENT PARTNERSHIPS
RECOGNISED AS THOUGHT LEADERS BY
OnTap Group

10. Our addressable market is huge and growing
Magento
platform
Now
Top 5 platforms
Within 2 years
All major platforms
+ Organic Growth in
merchant volumes
Within 5 years
Addressable market = 150,000 Addressable market = 500,000
Addressable market = 1,000,000

11. Our team is strong and 100% in-house
Jan Andersen, CEO/CTO
2 x previous exits
10 years CRM
10 years eCommerce
Michael Mocatta, CCO
Head of Marketing at Virgin
Media & Ovo Energy

12. Competition exists, but only StoreGecko is
pursuing the democratization strategy…

13. Just like our peers in other SaaS Unicorns
serving the same SME target customer

14. Our financials: revenue & customer growth
in line with our SaaS peers
$K 2015 2016 2017 2018
Revenue 125 4.350 13.600 29.500
Gross Margin -30 2.650 10.730 22.425
Result -350 845 7.200 13.245
Cash +150 +4.000 +10.000 +20.000

15. The raise
£140k of SEIS remains open for investment
Our raise is
£400K at a
pre-money
valuation of
£1.6M

16. To conclude:
We offer an opportunity with
Global market reach
in a
Virgin territory
with
Unicorn potential

17. Appendix

18. Demo of our ‘Onboarding’ feature available at
https://www.youtube.com/watch?v=-T1csuliOKI