Tired of losing money on botched-up ads? Getting the likes, but not getting the conversions? Here's a look into the system we've used to help companies like Qatar Airways, 3M, Phyto, and more to get fans, get engagement, and get sales from social media. Find out more: http://socialmetric.com Designed by: http://slidecomet.com

1. SUCKING
STOP
SOCIAL
MEDIA
at

2. IS THIS
YOU?
I DON’T GET
SOCIAL!

3. MY PAGE ISNOT SEEINGCONVERSIONS

4. WHAT ARETHESE PEOPLESAYING?!

5. THE ADS IBUY AREN’TWORKING

6. 2 REASONS
MOST PEOPLE
AT SOCIALFAIL

7. CREATIVITY WITHOUT
AN OBJECTIVE
DBTF;!CVSHFS!LJOH
1.
Really?!
READ CASE

8. LACK A SYSTEM
CASE: HMV
2.
Ouch!
READ CASE
to approach Social
Most businesses

9. MICHAEL E. GERBER
ON SYSTEMS:
Organize around BUSINESS
FUNCTIONS,not people.
Build systems within each function.
Let SYSTEMS RUN THE BUSINESS
and people run the systems. People
come and go but the SYSTEMS
REMAIN CONSTANT.
“
”

10. INTRODUCING: THE C SYSTEM
3
C
3

11. D2CONVERSATIONS
Listen to their

12. You'll get more success if you pay
attention to what is trending & try
to reverse engineer the nature of
the conversation, THEN BRING
VALUE TO THEM.
GARY VAYNERCHUK
ON SOCIAL:
It's the first true LISTENING, not
SPEAKING PLATFORM........
“
”

13. YOUR BRAND AND PRODUCTS
PEOPLE ARE TALKING ABOUT

14. Got it?!
SO START
LISTENING

15. SET UP
SOCIAL MONITORING

16. SOCIAL MEDIA MONITORING TOOLS

17. WHAT DO THEY SAY
ABOUT YOUR BRAND?

18. WHO ARE YOUR
BRAND CHAMPIONS?

20. D3COMMUNITY
Grow the

21. Y U NO
CLICKSMY ADS!

22. STRATEGIC
MEDIA BUYING

23. COST-PER-LEAD/SALE
ACQUISITION
PROVIDES THE
CHEAPEST

24. THE BETTER WAY
TO ADVERTISE ON

25. INTEREST TRACKING

26. YOU CAN EVEN
TARGETCOMPETITOR’S FANS

27. SPLIT TESTING
BA C
“Play My Town” “Must Play Game” “Build Your Town”

28. SPLIT TESTING
BA C
“Play My Town” “Must Play Game” “Build Your Town”
VISUALS

29. SPLIT TESTING
BA C
“Play My Town” “Must Play Game” “Build Your Town”
VISUALS
TITLES

30. SPLIT TESTING
BA C
VISUALS
“Play My Town” “Must Play Game” “Build Your Town”
TITLES
TEXT

31. TRACKING TUTORIAL
TRACK YOUR
CONVERSIONS
Click it!

33. D4CUSTOMERS
Engage and Convert to

34. BABE RUTH
ON TECHNIQUES:
“
”
Won’t Win
HOME-RUNS
Yesterday’s
TODAY’S GAMES.

35. SET UP AN
ENGAGEMENT FRAMEWORK

36. CONTENT
MANAGEMENT
WORD-OF-MOUTH
CAMPAIGNS
MANAGE
RELATIONSHIPS

37. CONTENT
MANAGEMENT
WORD-OF-MOUTH
CAMPAIGNS
MANAGE
RELATIONSHIPS
Create useful content
Engage the community
Connect with evangelists

38. DEVELOP AN
ORGANIZATIONAL WORKFLOW
E.G. CRISIS MANAGEMENT
FOR MESSAGES FOR COMMENTS

39. TUFQ.CZ.TUFQ
MFBSO HSPX FOHBHF
2 3 4

40. Need more?
Body
I NEED
MORE!

41. BONUS RESOURCE:
CONTAGIOUS CONTENT WEB MASTERCLASS

42. SUCKING
STOP
SOCIAL
MEDIA
at

43. EPXOMPBE
UIJT!EFDL
GPS!B!UXFFU

44. WE CAN HELP
community@socialmetric.com
www.socialmetric.com
The Measurable Social Media Firm
SOCIAL
METRIC
û.com/socialmetric

45. DESIGNED BY
@Slidecomet
info@slidecomet.com
slidecomet.com
û.com/slidecomet