Asian Retail Social Media - Biggest Malls Social Media Statistics

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This slideshare is a snapshot of how the top 10 of the largest malls in South East Asia measure up in terms of their social media presence on Facebook fans, engagement, and other platforms.

It answers three questions:
1) how many fans?
2) how engaged?
3) how social?

It also touches briefly on how their growth strategy might hinder their social media strategy.

Published in: Retail, Technology

Asian Retail Social Media - Biggest Malls Social Media Statistics

  1. Asian Retail Social Media: How The Malls Are Doing It (Or not doing it)
  2. we’re www.socialmetric.com retail brands like 3m, capitalmall asia, phyto use us to generate fans, engagement, sales actions from social media
  3. Fun fact
  4. Did you know
  5. South East Asia is…
  6. 0.0005% of total land mass of the World
  7. That’s rather insignificant…
  8. But…
  9. Did you know
  10. South east asia has 21 out of the 45 … largestmalls in the world
  11. South east asia has 21 out of the 45 … largestmalls in the world
  12. Se asian malls
  13. Now…
  14. That’s rather significant
  15. We will delve into the 10 of 21 malls in south east asia
  16. To see how they are executing their facebook campaigns
  17. Let’s take a snapshot of them as of early apr 2014.
  18. This is how we will do it
  19. From largestto 2ndto 3rd , etc, etc
  20. COUNTRY – MALL NAME– size Fans: how many Weekly engagement: How much Other social media platforms: how social
  21. Philippines - SM Megamall – 500,000 m2 Fans: 231,375 Weekly engagement: 0.57% Other social media platforms: Instagram twitter
  22. Philippines - SM CITY NORTH EDSA – 482,878 m2 Fans: 353,765 Weekly engagement: 2.4% Other social media platforms: Instagram pinterest
  23. Malaysia - 1 Utama– 465,000 m2 Fans: 32,149 Weekly engagement: 1.2% Other social media platforms: none
  24. thailand - centralworld– 429,500 m2 Fans: 323,051 Weekly engagement: 0.8% Other social media platforms: instagram pinterest
  25. malaysia - midvalley– 420,000 m2 Fans: 46,787 Weekly engagement: 18.5% Other social media platforms: instagram
  26. Philippines – SM mall of asia – 407,000 m2 Fans: 466,547 Weekly engagement: 4.2% Other social media platforms: twitter
  27. malaysia – sunway pyramid– 396,000 m2 Fans: 461,251 Weekly engagement: 1.5% Other social media platforms: none
  28. malaysia – BERJAYA TIMES SQUARE KL – 320,000 m2 Fans: 3,510 Weekly engagement: 7.4% Other social media platforms: twitter
  29. INDONESIA– MAL ARTHA GADING–270,000 m2 Fans: 3,922 FRIENDS Weekly engagement: ? Other social media platforms: twitter. IT HAS MORE FOLLOWERS ON TWITTER THAN FB
  30. Philippines – sm city cebu – 268,611 m2 Fans: 56,356 Weekly engagement: 1.4% Other social media platforms: none
  31. Notable mentions
  32. In Philippines,
  33. the ayala group have an umbrella page for all their malls.
  34. On top of the individual mall pages
  35. But the sm group doesn’t.
  36. The ayala malls page is going strong
  37. The ayala malls page is going strong
  38. Philippines – ayala malls– 268,611 m2 Fans: 283,301 Weekly engagement: 1.0% Other social media platforms: Instagram twitter
  39. Key questions to ask
  40. Beyond a mall’s social media strategy
  41. What’s their portfolio’s strategy?
  42. Sm prime’s president mentioned
  43. why are they opening malls
  44. in provincial parts of Philippines
  45. “…Our new malls will meet the underserved retail demand and aspirations of the residents in these areas….” SM Prime President Mr. Hans T. Sy
  46. This ultimately affects the asian social media retail landscape side of things
  47. Would a more offline campaign and below the line work better for sm prime?
  48. Maybe a social media engagement strategy
  49. should be alower priority for their provincial malls?
  50. Is that the reason why the MAL ARTHA GADING of indonesia
  51. uses a facebook friend profile rather than a page?
  52. hopefully
  53. I would prefer to leave you
  54. With initial questions to think about
  55. Please email, tweet, or leave a note below to share your thoughts
  56. @clemmmwong sg.linkedin.com/in/clemwong

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