Make visual goals instead
Stop striving for ‘busy’
VALUES
IMPACT
GOALS
Let’s start with a story
Why do we focus
on being busy?
Cost
TimeScope
Quality
“The
Tyranny
Of The
Timebox”
We shipped the list
of features… yay!
But…
what
VALUE TO
CUSTOMERS
has been
created?
We must first change
what we value
Cost
TimeScope Quality
Cost
TimeScope Quality
Cost
TimeScope Quality
Value
Flow of
Work
Fitness for
Purpose
Cost
TimeScope Quality
Value
Flow of
Work
Fitness for
Purpose
People Feedback
If our goals represent
what we value…
… then we can adjust what we
value, by using the right goals
Enter the OKR
Objectives
Key Results
Focus on the right things
Do you know how long it
takes to make an impact?
Decouple goals
from feedback
The Mobius
Loop
credit: www.mobiusloop.com
Define
Observe
Under-
stand
Target
Generate
Decide
Prepare
Create
Measure
LearnAdapt
Why are we
doing this?
What is really
going on?
What did
we learn?
Identify strategy
and outcomes
Options
What to
work on
How to deliver
the options
Experiments or
product/service
The impact
What really
happened?
Iterate?
Progress?
Pivot?
DISCOVER DELIVERPIVOT
1. Only do stuff that contributes to the
impact you want to make.
2. Achieve your impact by making options.
3. Don’t commit to starting options until the last
responsible moment.
4. learning quickly by giving your options a small,
meaningful goal.
5. Improve your ability to do 1 – 4 by inspecting
and adapting at short, regular intervals.
Aligning and Connecting
IMPACT
IMPACT
Get Started Now
1. what is the impact you want to make?
1. what is the impact you want to make?
2. when does the impact need
to happen by?
1. what is the impact you want to make?
2. when does the impact need
to happen by?
3. settle on 3 to 5 key results
1. what is the impact you want to make?
2. when does the impact need
to happen by?
3. settle on 3 to 5 key results
4.mix qualitative and quantitative
1. what is the impact you want to make?
2. when does the impact need
to happen by?
3. settle on 3 to 5 key results
4.mix qualitative and quantitative
5. adapt as you go
Activity: OKR Practice
NOW FUTURE
Objective:
Key
Results:
Problem:
NOW FUTURE
Objective:
Key
Results:
Problem:
I’m putting on weight. I come home and watch TV
but it only leaves me feeling anxious!
Improve my health and wellbeing
• Join a sports club
• Participate at least 3 times a week
• Lost 7lbs
• Get a ”GAD” score of <5
Be accountable
by being visual
• Team values
• Motivators
• Working models
What’s in it for…
Me
The
Company
The
World
The Team
At the team level:
Shepherd your Goals
Activity: Visualise Goals
NOW FUTURE
Objective:
Key
Results:
Problem:
I’m putting on weight. I come home and watch TV
but it only leaves me feeling anxious!
Improve my health and wellbeing
• Join a sports club
• Participate at least 3 times a week
• Lost 7lbs
• Get a ”GAD” score of <5
NOW FUTURE
Objective:
Key
Results:
Problem:
I’m putting on weight. I come home and watch TV
but it only leaves me feeling anxious!
Improve my health and wellbeing
• Join a sports club
• Participate at least 3 times a week
• Lost 7lbs
• Get a ”GAD” score of <5
HOW
• Running Club
• Couch to 5K app?
• Parkrun on weekend!
• Track running on my phone
• Headspace app for some mindfulness?
Exploit Branding
VALUES
IMPACT
GOALS
Have fun with it!

Stop focusing on busy make visual goals