Blue State Digital is a creative agency and tech company that provides digital tools to help nonprofits and advocacy groups manage impactful digital programs. Their BSD Tools have raised over $1.9 billion, sent over 33 billion emails, and enabled over 275 million actions. The suite of integrated features includes fundraising, communications, and analytics capabilities to mobilize communities and drive real action.

1. 1© Blue State Digital | Proprietary and Confidential
About BSD

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We’re a creative agency & tech company.
Introduction

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Introduction
Nonprofits Advocacy Brands

4. Results.
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39billion emails
sent
$1.9billion dollars
raised
31million
contributors
5presidential
elections won
Introduction
133million email
signups

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BSD Tools
Features and Functionality

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Introduction
The BSD Tools help you manage and grow
impactful digital programs.

7. The suite of integrated features work together
to help you mobilize a community and drive
real action.
7© Blue State Digital | Proprietary and Confidential
Features
Fundraising
$1.9 Billion
Raised
Communications
33 Billion
Emails Sent
Action
275 Million
Actions Taken
Analysis
Real Time
Reporting

8. Focus on end users, admins, & communities.
8© Blue State Digital | Proprietary and Confidential
Introduction

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Fundraising

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Fundraising: Quick Donate
71% opt in, 50% Increase in donations

11. 1.7M Donor Community
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Fundraising: Quick Donate
Search for & send email to anyone on your list who has opted-in.

12. The lowest rates: 1.85% + $0.60
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Fundraising: Fees

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© Blue State Digital | Proprietary and Confidential
Fundraising: Full Gift
You earned that
donation.
You should keep
all of it.

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Fundraising: Customization
It is your community, not ours.

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Communications

16. Personalize and target
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Communications: Segment

17. Leverage Twig, our preferred customization
language
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© Blue State Digital | Proprietary and Confidential
Communications: Dynamically Personalize
“Because of Twig, we’re able to run tests at
a level that we didn’t think was possible.”
Toby Fallsgraff, former Digital Director, Organizing for Action
“Learning Twig honestly made me feel
‘God-like’”
Sarah Dunlap, Online Fundraising Director - Partners in Health

18. Test, iterate, optimize, and test again.
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A B C
Classic Long Scroll Sequential
Communications: A/B Testing

19. Automate email series
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Communications: Recurring emails

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Action

21. Driving Action
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Action: Signups

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Action: Advocacy
Impact legislation and
the public debate
NAACP used the petition tool
to secure 800,000 demands
for justice.

23. Organize offline too
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Action: Events

24. Empower
localization
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Action: Chaptering

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Analytics and
Beyond

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Analysis
Real time reporting

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Implementation
Client Services:
7 minute response time
98% satisfaction

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Integrations

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Customization

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BSD Community

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Coming Soon