Heather Healy presents ten examples of brands that succeeded, and brands that failed, at managing a social media crisis. As presented at Jump London 2013
10 SOCIAL MEDIA CRISES …and what to do to ensure you don’t make the naughty l...Stickyeyes
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This is the most important presentation you may never need. Social media crises can and do occur, and companies must be prepared to respond swiftly and wisely. In this presentation drawn from his acclaimed social business book, the NOW Revolution, social strategist Jay Baer provides 4 pre-crisis planning keys, and 8 concrete steps for handling a social media crisis. Loaded with actionable tips and real-world social media crisis examples, this is a presentation you'll want to print and save.
Social Responsibility, not only CorporateAgata Piekut
Enterprises misused CSR to build their reputation while the new OPINION LEADERS use their reputation to drive social responsibility. Which in return builds their reputation.
10 SOCIAL MEDIA CRISES …and what to do to ensure you don’t make the naughty l...Stickyeyes
How to manage a social media crisis. Heather Healy, Creative Communications Director at Stickyeyes, talks about the companies that manages a social media crisis well, as well as the brands that failed completely.
This is the most important presentation you may never need. Social media crises can and do occur, and companies must be prepared to respond swiftly and wisely. In this presentation drawn from his acclaimed social business book, the NOW Revolution, social strategist Jay Baer provides 4 pre-crisis planning keys, and 8 concrete steps for handling a social media crisis. Loaded with actionable tips and real-world social media crisis examples, this is a presentation you'll want to print and save.
Social Responsibility, not only CorporateAgata Piekut
Enterprises misused CSR to build their reputation while the new OPINION LEADERS use their reputation to drive social responsibility. Which in return builds their reputation.
Behavioral economics : what it is and how it could help us do our job betterDigitasLBi Paris
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by DigitasLBi strategic planning
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SEO Migration 101, not 404 | BrightonSEO 2021Stickyeyes
Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic.
In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.
SEO Migration 101, not 404 | BrightonSEO 2021Stickyeyes
Whether you’re migrating to a new domain or to a whole new website platform, website migrations come with a number of risks and pitfalls which, if not avoided or managed, could result in a substantial loss of organic traffic.
In Website Migration 101, not 404, Stickyeyes Senior SEO Lead, Richard Hird will talk you through how you can plan and execute a successful SEO migration. Sharing his expertise and experience of delivering migrations for a range of brands, from SME to enterprise-level e-commerce brands, he'll guide you through the common pitfalls to ensure that you deliver a smooth transition that will not only maintain traffic levels, but also provide a platform for growth.
20 short talks by 20 content and PR experts – Stickyeyes - Leeds Digital Fest...Stickyeyes
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
17. 4. ASDA
"Dear @asda, did you take 1 second to
consider how it would affect the 1 in 4
people who experience mental health
problems in any given year?”
Katie Dalton
23. 5. DKNY
“I don’t want any money. But please
SHARE this post if you think that DKNY
should donate $100,000 on my behalf to
the YMCA in Bedford-Stuyvesant
Brooklyn. This donation would sure help a
lot of deserving kids go to summer camp”
38. 8. APPLEBEES
“We wish this situation hadn’t
happened. Our Guests’ personal
information – including their meal
check is private, and neither
Applebee’s nor its franchisees have
a right to share this information
publically…”
56. 10. AMY’S BAKERY
COMPANY
“Obviously our Facebook, YELP, Twitter and
Website have been hacked. We are working
with the local authorities as well as the FBI
computer crimes unit to ensure this does not
happen again. We did not post those horrible
things. Thank You Amy &Samy’.
57. THE BEST BRANDS
Are human. They’re open about their
flaws, recognise them and embrace them.
The best crisis management isn’t a robotic
press release, it’s human.