SLP 2013 interview file

1. Steve Huang

2. AboutAboutAboutAbout
Steve HuangSteve HuangSteve HuangSteve Huang
Steve’sSteve’sSteve’sSteve’s
E.CE.CE.CE.C ObsvObsvObsvObsv.&.&.&.&
HypoHypoHypoHypo
XXXX----selectingselectingselectingselecting
projectprojectprojectproject
Steve Huang

3. ~2003
NCUBA
MBA
~2005
Quanta
Global
supporting
~2006 1H
China
Motor
~2006 2H
E&Y B.A.
Consulting
Steve Huang
1996
-2006

4. ~2008
Yuanta
F.H.C.
~2011
TinSing
Int.Grp.
~2011.1H
x-selecting
project
~ Now
x-selecting
+ TFG
Steve Huang
2007
-2013
fund XL tw

5. EC 熱銷品牌
經銷商
新廠商
品牌商
Great ?
EC Channel
廣告推廣?
商品篩選?
Steve’sSteve’sSteve’sSteve’s
E.CE.CE.CE.C
observeobserveobserveobserve
n hypo.n hypo.n hypo.n hypo.
EC-Channel (MD & PM) need help ?

6. Lacking of EC one-stop mkt-ing service provider
商品案
型
商品形
象
促銷曝
光
EC 平台
熱銷品牌
品牌/媒體
經營
直效行銷
官網/社群
會員經營
EC
獲利品牌
Steve’sSteve’sSteve’sSteve’s
E.CE.CE.CE.C
observeobserveobserveobserve
n hypo.n hypo.n hypo.n hypo.
Phase 1 test On-going Phase 2

7. Phase 1 Case Sharing ( x 10million brand )

8. to
• Tasty Wego
•
EC + +

9. 1st Phase Funder
• TFGTFGTFGTFG
• Shell
• , Lafuma, montbell
• Joined X-selecting in 2011

10. ,