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The Ecosystem
is Too Damn
Big
Andrew Brust
Senior Director, Market Strategy and Analysis
Datameer
there are too many vendors
Credit: Matt
Turck, Firstmark
Capital
ON‐PREMISES CLOUD
HADOOP AS A SERVICE OTHER
Cloudera
Hortonworks
MapR
IBM
Amazon Web Services
Microsoft Azure
Google Cloud...
there are too many engines
there are too many projects
the problem with churn
problems
analysis paralysis
big bang platform decisions
one-size-fits-all imprecision
inevitable obsolescence
“engine choi...
too many...
SQL on Hadoop solutions
project iterations
vendor serving Apache projects
programming language choices
buzzwords
actionable insights
days instead of weeks
weeks instead of months
for the business user
data scientists
citizen ...
MODULAR LOCKED
IN OR OUTPRODUCTS
LOOK FOR DON'T BE
NO
HARD CODING
IT'S ALL ABOUT
BALANCE
you'll need to fend for yourself
Top 6 Solutions
Industry:
build consortia
06
Vendors:
stop copying
each other’s
messages05
VCs:
stop enabling bad
marketing, funding
companies that
don’t add value04
Analyst firms:
decode things,
don’t confuse
them03
Technologists:
realize the
value of
standards02
Customers:
demand a consistent
core stack, do your
research, buy on the
merits01
thank you.andrew.brust@datameer
@andrewbrust
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The Ecosystem is too damn big

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The Ecosystem is too damn big

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The Ecosystem is too damn big

  1. 1. The Ecosystem is Too Damn Big Andrew Brust Senior Director, Market Strategy and Analysis Datameer
  2. 2. there are too many vendors Credit: Matt Turck, Firstmark Capital
  3. 3. ON‐PREMISES CLOUD HADOOP AS A SERVICE OTHER Cloudera Hortonworks MapR IBM Amazon Web Services Microsoft Azure Google Cloud Platform Qubole Altiscale ArenaData InfoSys there are too many distributions
  4. 4. there are too many engines
  5. 5. there are too many projects
  6. 6. the problem with churn
  7. 7. problems analysis paralysis big bang platform decisions one-size-fits-all imprecision inevitable obsolescence “engine choice dread” on every single freakin’ job
  8. 8. too many... SQL on Hadoop solutions project iterations vendor serving Apache projects programming language choices
  9. 9. buzzwords actionable insights days instead of weeks weeks instead of months for the business user data scientists citizen data scientists the 4th “V” all your data in one place data lake
  10. 10. MODULAR LOCKED IN OR OUTPRODUCTS LOOK FOR DON'T BE NO HARD CODING IT'S ALL ABOUT BALANCE you'll need to fend for yourself
  11. 11. Top 6 Solutions
  12. 12. Industry: build consortia 06
  13. 13. Vendors: stop copying each other’s messages05
  14. 14. VCs: stop enabling bad marketing, funding companies that don’t add value04
  15. 15. Analyst firms: decode things, don’t confuse them03
  16. 16. Technologists: realize the value of standards02
  17. 17. Customers: demand a consistent core stack, do your research, buy on the merits01
  18. 18. thank you.andrew.brust@datameer @andrewbrust

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