3. Inspirational Motivation
■ Enhanced motivation, morale,
and performance
■ Always one step ahead
■ Innovative
■ “The storyteller sets the vision,
values and agenda of an entire
generation” – Steve Jobs
4. Intellectual Stimulation
■ EncouragedApple employees
to be creative and innovative
■ Apple is still succeeding using
Job’s approaches
■ Created new technology
advancement during his time
■ Had an “idealistic” vision