1. STEPS TO SPEAKING – The “TO DO” LIST for Speakers
PRESENTATION SUCCESS LADDERS
1. Free Presentations – Rotary, Lions, Probus, Schools etc
2. Low Fee (or No Fee) Practice Events – set a number of these per year/month
3. Paid Engagements – low/medium/high fee
4. Paid Keynote – audience size
5. Product Sales as payment
1. Local Gigs
2. Regional Gigs
3. Interstate Gigs
4. International Gigs
PERSONAL DEVELOPMENT as a SPEAKER
Create a list of your Stories and anecdotes
Create a list of useful “One liners”
Create a Multi topic - Resource File of pictures, cartoons, jokes and ideas.
Improve Networking Skills – develop a networking hook
Develop your Client Schmoozing Skills
Work on your Own Image Improvement – Colours, Clothes, Appearance
Improve Structuring of Speeches / Speechcraft
Fitness – ability to deliver continually
Presentation Skills training
Speaking Skills Training
Voice Skills Training
Reduce the length of your stories and reduce excess/useless words.
“Workshop” your stories to make them more motivational or funnier
THINGS TO ATTEND – www.nationalspeakers.asn.au
Always attend NSAA events in professional attire – there are buyers in every
room!
Attend NSAA Meetings
Attend NSAA Professional Speaking Academy
Attend Ron Lee’s Presentation and Comedy Course
Attend Humour Workshops – Pete Crofts Humourversity
Attend David Grigg’s “More than Words” Acting Course
Attend Interstate NSAA meetings when in town
Attend Matt Church’s Thought Leaders programs
Attend NSAA Australia Conference
Attend NSA Asia Conference
Attend NSA Conference (USA)
RESOURCES (available to purchase)
Keith Abraham’s Speakers System Fasttrack – forms, scripts, templates, letters, questions,
templates
BE MORE PROFESSIONAL
Get Serious! – this is a business not a hobby
Develop a Business Plan – Mission, Vision, Values, Goals
Develop a Process & Policies Manual
Develop your one page Speakers Profile
Collate your Speaker’s “Promotional Kit”
NSAA Accreditation – various levels
2. Your Pricing Rate Sheet
Design & Use Briefing Sheets
Develop Letter templates – booking, thank yous etc.
Develop Your Travel Specs – accom, flight & food preferences
Develop a List of Good Venues for presenting
Office support – someone else to sell you, promote you & book you
Hire Permanent Office Staff & Get an Office
Send gifts & Thankyou cards
Get a virtual assistant – www.rentacoder.com or www.elance.com
www.fightthebull.com - software to reduce word usage when writing
Get a cartoonist to draw cartoons & artwork
COLLATERAL & PRODUCTS
Produce Professional Handouts
Write Articles
Write E-Newsletters
Write E-Book(s)
Write Book(s)
Get a Book Published
Self Publishing on the net Make Voice Recordings
Make a Video
Produce Saleable CD
Produce Saleable DVD
Design & Develop other Products
USEFUL TOOLS
Mobile Phone
Laptop
Powerpoint Slides
Sound System – Microphone/Amplifier/Lapel Mike
Multimedia Projector
A Digital Recording Device to record your speeches and improve!
Get speeches converted to mp3 and typed up at www.elance.com (for review
and book prep)
PROMOTIONAL MATERIAL
Business Cards
Brochures
Ownership” of a topic area & Credibility in that area
Develop Your Own Logo
Develop Your Own Brand
Get an Audio & Video
Put your Video on www.bioview.com.au
Promote your brand & web address on Powerpoint slides
Own your Positioning Statement – “Expert on …” “the marketing guru” “The ….
guy/girl”
EMAIL & INTERNET MARKETING
Collect Prospect Business Cards – Network at events!
Build a great Database of Prospects & Customers – CRM system like ACT
Direct mail to high quality prospects
Get a good Website & Email address
Launch the First Website –
SEO – Search Engine Optimisation of Your Website
Collect Email addresses online
3. Get links from/to other websites
Place Google Ads, Yahoo Ads
Affiliate Marketing
Free “Giveaway” Promotional Products
Develop a more advanced website - Gihan Perera recommended
SELLING YOUR PRODUCT
Shopping Cart on your Website
Affiliate Marketing
MARKETING
Build a Speaking Support Group (or Forum) – cross referral of work from other
speakers
Build a Group of Referrers (paid fee10-20%)
Get other speaker’s Profiles or “Promotional Kits” and look for ideas to improve
yours
Collect Participant feedback sheets
Get Participants to visit your website
Collect all Testimonials & References
Telemarketing – selling yourself confidently over the phone NSAA Website
Listing
Develop Follow Up System for prospects and past clients
Develop Referral System
Do more PR
Get on Radio & TV
Working the Media
Work with Australian Bureaus
Work with Australian Agents
Work with Overseas Bureaus
E-NEWSLETTERS to subscribe to
www.speakandgrowrich.com - Dottie Walter’s Newsletter
www.speakernetnews.com - Rebecca Morgan & Ken Braly – Speaker tips
www.FredGleeck.com - Fred Gleeck’s Newsletter
www.fripp.com - Patricia Fripp’s Newsletter
www.rickfrishman.com - Ric Frishman’s newsletter
www.stevedenning.com - storytelling with Steve Denning
www.dougstevenson.com – Storytelling with Doug Stevenson & story Theater (NSAA
Convention 2006)
www.greatvoice.com - Susan Berkley’s Voicecoach Newsletter
www.excessvoice.com - Nick Osborne enewsletter
www.seminarpower.com - Bob McMillan’s Newsletter
www.actionwords.com.au - Frank Chamberlin’s enewsletter
www.alanweiss.com - Brilliant consultant spoke at NSAA Convention 2004
www.meisenheimer.com - spoke at NSAA Convention 2004
www.robertmiddleton.com - Robert Middleton’s Newsletter
www.antion.com - Tom Antion’s website
www.raintoday.com – How to get clients
MAGAZINES TO READ
NSAA Newsletter
NSA Magazine – Professional Speaker
Sharing Ideas – the International Newsmagazine for Speakers
Training Australia Magazine
4. SPEAKER’S BOOKLIST
SPEAKING BUSINESS
Secrets of Superstar Speakers by Lilly Walters
Speak & Grow Rich by Dottie & Lilly Walters
NSAA Speakers Academy Handbook
PRESENTATION & SPEAKING
Speak with Confidence – powerful presentations that inform, inspire and persuade by
Dianna Booher
Up Front & in Control – by Peter Miller & Ron Tacchi
From Fear to Fame in Public Speaking by Roger Bourne
Speak for Yourself by Richard Denny
Don’t freak out – speak out – by Ruth Bonetti
How to present like a pro – getting people to see things your way – by Lani Arrendondo
Knockout Presentations – How to deliver your message with Power, Punch & Pizzazz –
by Diane Di Resta
Dramatic Success! – Theatre techniques to transform & Inspire your working life by Leigh
& Maynard
SPEAKING RESOURCES
The Complete Toastmaster – stories, quotations, anecdotes & Quips by Herbert
Prochnow
50 High Impact Speeches & Remarhs by John Kador
FACILITATION
The Secrets of Facilitation by Michael Wilkinson
Mining for Gold – Facilitation Skills to Unearth a wealth of ideas from your team by
Michael Podolinsky (Prentice Hall Singapore)
RUNNING SEMINARS
How to make it big in the seminar business by Paul Karasik
How to run successful seminars – the magic of seminar selling by Winston Marsh
Successful Seminar Selling by Phillip Calvert
How to run Seminars & Workshops by Robert Jolles
TRAINING/LEARNING
nd
How to teach adults in a fun & Exciting way by Doug Malouf – 2 edition
How to create and deliver a dynamic presentation by Doug Malouf
How to be the Best Speaker in town by Doug Malouf
The Trainers Toolkit by Cy Charney & Kath Conway
Artistry in Training – Thinking differently about the way you help people learn by
Stephanie Burns
The Accelerated Learning Handbook by Dave Meier
st
Accelerated Learning for the 21 Century by Colin Rose & Malcolm Nicholl
TRAINING GAMES
100 Training Games by Gary Kroenhart
The Big Book of Presentation Games by Scannell & Newstrom
The Big Book of Stress Relief Games by Robert Epstein PhD
Fun & Games for Workplace Learning by Elyssabeth Leigh & Jeff Kinder
USING HUMOUR
Laugh & Learn – 95 ways to use humour for more effective teaching & training by Doni
Tamblyn
5. TELLING STORIES
Story Theater – Audio 6 CD pack by Doug Stevenson
Story Theater – Make the Move from Training to Keynotes – Teleseminar recording by
Doug Stevenson
Story Theater – The Science of the Art of Storytelling & Humour in Business by Doug
Stevenson
DEVELOPING & SELLING PRODUCT
Infoguru Marketing by Robert Middleton
WRITING BOOKS/PUBLISHING
Writing Non-Fiction – turning thoughts into books - by Dan Poynter
The Self-Publishing Manual – How to Write, Print & Sell Your own Book by Dan Poynter
Is there a book inside you? – writing alone or with a collaborator by Dan Poynter & Mindy
Bingham
DEVELOPING EXPERTISE
Recome a recognized Authority in your field in 60 days or less – by Robert W Bly
BUREAUS
How to be booked by Speakers Bureaus – CD set by Dottie Walters
INTERNET INFO MARKETING GURUS for Promoting Yourself & Selling Things on the
Web
Gihan Perera – www.firststep.com.au
David Wood - www.buildingyouridealpractice.com - building a coaching practice &
www.solutionbox.com
Debbie Mayo-Smith www.successis.co.nz Website Promotional Guru
WebProNewsAU – www.webpronews.com
Tom Hua (Australia) www.ustoday.net/evision
Bob Bly www.bly.com - copywriting also www.ureach.com
Armand Morin www.myaffiliatecenter.com & www.undergroundinternetsecrets.com
Bob Scheinfeld – Ultimate Living
Debbie Weil www.wordbizsorte.com - Enewsletters
Search Engine Marketing & Email marketing weekly - www.dmnews.com -
George McKenzie’s publicity goldmine
Henriette Martel-Lawson – www.marketingcues.com
Joan Stewart – www.publicityhound.com
Joe Vitale – www.mrfire.com
Mark Joyner – www.markjoynerinc.com
Ken McCarthy – www.thesystemseminar.com
Mal Emery – www.globalinformationsummit.com
Paul Hartunian – www.prprofits.com
Shelley Lowery – www.web-source.net
Terry Dean & Kirt Christensen – Scientific Marketing
Dan Lok www.websiteconversionexpert.com
www.marketingnewz.com & www.newsletterindustry.com
Script It, Say It, Sell It – Tapeset by Winston Marsh on becoming a speaker.
