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APDF Conference May 09

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Presentation to the Association of Professional Design Firms, Portland, Oregon, May 2009.

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APDF Conference May 09

  1. 1. SOCIAL MEDIA WHAT, WHY, SO WHAT? Annual Meeting & Exchange Association of Professional Design Firms Saturday, May 16 2009 Stephen Randall EMAIL: srandall@locamoda.com TWITTER: stephenrandall
  2. 2. SOCIAL MEDIA – WHAT, WHY, SO WHAT? •  What is social media? •  Here to stay or fad? •  Why is it relevant (to me, my company, my clients)? •  So now what? © 2009 Stephen Randall 1
  3. 3. FIRST THINGS FIRST © 2009 Stephen Randall 2
  4. 4. WRONG MINDSET… How can I use social media to promote me/ my company/my org?” ✗ quot;This isn't for me. I'm the wrong generation for this” © 2009 Stephen Randall 3
  5. 5. The Connected Class © 2009 Stephen Randall 4
  6. 6. RIGHT MINDSET… How can I (authentically) share what I know, think, believe? ✔ (Which may in turn lead to my becoming more connected and to improving quot;my brandquot; and/or the currency of my business proposition) © 2009 Stephen Randall 5
  7. 7. SOCIAL MEDIA – WHAT, WHY, SO WHAT? •  What is social media? •  Here to stay or fad? •  Why is it relevant (to me, my company, my clients)? •  So now what? © 2009 Stephen Randall 6
  8. 8. Wikipedia describes social media as… Online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Popular social mediums include blogs, micro-blogs (e.g.Twitter), social networks (e.g. Facebook), message boards, photo-sites (e.g. Flickr), video sites (e.g. YouTube), podcasts (e.g. TED), wikis, and vlogs. © 2009 Stephen Randall 7
  9. 9. 100 billion clicks per day 55 trillion links 1 trillion urls in 6,000 days 2.3 trillion text messages per year 2 million emails per second 1 million IM messages per second 65 billion phones calls per year Source – Kevin Kelly “The next 5,000 days” © 2009 Stephen Randall 8
  10. 10. © 2009 Stephen Randall 9
  11. 11. DISRUPTION OF TRADITIONAL MEDIA Trust Traditional Media Social Media Immediacy Connectivity Drivers of media change Personalization Multi/Cross Platform/Channel User-generated Content Open Standards Measurement Collaboration Community Push + Impression + No Network Effect = Pull + Expression + Network Effect = Passive, Transitory, Disconnected Active, Amplified, Connected © 2009 Stephen Randall 10
  12. 12. SOCIAL MEDIA – WHAT, WHY, SO WHAT? •  What is social media? •  Here to stay or fad? •  Why is it relevant (to me, my company, my clients)? •  So now what? © 2009 Stephen Randall 11
  13. 13. HERE TO STAY WE ARE Product Geeks move on. HERE Development Critics and cynics delay market acceptance Mainstream starts to notice but doesnʼt get it Market Expectations True market Tech responds to adoption mass market Peak of requirements Hype Real utility/ performance delivered Trough of disillusion Geeks only Technology Maturity Adapted from Gartner Groupʼs Hype Cycles graph © 2009 Stephen Randall 12
  14. 14. SOCIAL MEDIA – WHAT, WHY, SO WHAT? •  What is social media? •  Here to stay or fad? •  Why is it relevant (to me, my company, my clients)? •  So now what? © 2009 Stephen Randall 13
  15. 15. Undivided attention is so last year. © 2009 Stephen Randall 14
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  17. 17. © 2009 Stephen Randall 16
  18. 18. © 2009 Stephen Randall 17
  19. 19. © 2009 Stephen Randall 18
  20. 20. SOCIAL MEDIA – WHAT, WHY, SO WHAT? •  What is social media? •  Here to stay or fad? •  Why is it relevant (to me, my company, my clients)? •  So now what? © 2009 Stephen Randall 19
  21. 21. 10 TIPS ON LEVERAGING SOCIAL MEDIA 1. Create and share content, freely and regularly 2. Be authentic. Use your voice. Warts ‘n’ all 3. Promote/link/praise other sources 4. Set goals, monitor, measure results… iterate 5.  Don’t let no or negative feedback paralyze efforts 6. Know your audience, where it hangs out 7. Make it easy to add & share content 8. Make it worthy of sharing 9. Participate in medium other blogs/conferences 10. Stick with it © 2009 Stephen Randall 20
  22. 22. THANKS! Stephen Randall EMAIL: srandall@locamoda.com TWITTER: stephenrandall © 2009 Stephen Randall 21

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