This document discusses StepStone's mobile strategy and development. It begins with an overview of StepStone's business metrics and international presence. It then discusses the management case for developing mobile apps in terms of first mover advantage, diversifying technology, potential for additional traffic or cannibalization of existing traffic, and revenue opportunities. The document outlines three "golden rules" for mobile development: stay focused on business goals and KPIs, implement user-centric design, and do not compromise on product offerings. It concludes with an introduction of Christophe de Rassenfosse, Vice President of Product and Traffic.

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Christophe de Rassenfosse
Vice President Product and Traffic
@deras
StepStone Mobile

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StepStone - A Leading European Player
• 12+ million visits per month
• 3.7 million subscribers
• 1.6 million CVs
• 92,000+ jobs
• 9 countries
• 23,000+ customers
• 500+ employees
• Part of Axel Springer
Digital Classified

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StepStone Belgium
StepStone gives the opportunity to its customers to publish their ads on ONE
generalist website and renowned partner websites through ONE unique
commercial offer, ONE dedicated contact and ONE technical interface.
From
987€ HTVA
Market leader Job board in terms of candidate delivery
> Publish your job ads
> Access to our CV database
> Communicate about your employer branding
> Send well-focused mailingsGeneralist website
All our jobs ads are simultaneously
published on these websites:

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StepStone Belgium
 More than 1.800 Clients in Belgium

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A Truly International Environment
 9 Countries
 8 Local marketing teams
 14 Brands
 7 Languages
 Same business goals
 Different market positions
 Shared Application
 In-house technology

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Agenda
 Build the management case
 Golden rules for mobile development
 Does it work?
StepStone Mobile offering

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Management Case
4 questions

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Management Case
 Marketing pressure – each app received press coverage
 Few apps in the store – get higher visibility
 You find your job on StepStone – we needed to renew our
pool of candidates
 Mobile is a hype – remember WAP? E-business, M-business…
In the end it's still business
Yes
No
Q1 : First Mover Advantage?
We needed to move fast
Take time to think through

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Job Board Industry Evolution
 Disruptive business model for the print business in the last century
 Constant pressure from new disruptive initiatives…
 … Proven business model
Start up
mode
Focus on
operation
Cope
with the
Growth
Revamp
look and
feel
Invest in
mobile
1996 2010

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Management Case
Q2 : Diversification of Technology?

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Management Case
Static web
- Peaking from 8am
- Down during lunch
- Office hours
Mobile Web
- Traffic jam peak
- Lunch peak
- Sofa surfing
Q3 : Canabilisation or Additional Traffic?

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Management Case
Nobody monetises
candidates
Q4 : Revenue Opportunity?

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3 Golden Rules

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Convert
12 million visits monthly
in
Qualified
Candidates
For recruiters that trust
StepStone

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Golden Rule 1
Business
goal
Success
factors
KPIs
Metrics
Measures
Business
Technology#1. Stay Focused

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Golden Rule 2
User Experience
Sofa
surfing
Lunch
time
Traffic
Jam
#2. User Centric Design

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Golden rule 3
#3. No Compromise on Product Offering

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Christophe de Rassenfosse
Vice President Product and Traffic
@deras
Thank you!