Stefano Adorni is an Italian copywriter born in 1975. He has over 20 years of experience in advertising and communications, having worked at agencies such as Saatchi & Saatchi and Wunderman. He specializes in areas such as content marketing, social media, and employer branding campaigns. Some of his clients include Barilla, ING Direct, Pirelli, and Lamborghini. He developed campaigns around themes of sustainability, safety, and employee satisfaction. Adorni also authored a novel and is the father of a young daughter.

1. CREATIVE WORK PORTFOLIO
Stefano Adorni
Copywriter
.

2. Born in Parma, Italy, in 1975.
EDUCATION
Graduated at Liceo Classico Sant’Orsola, Parma, in 1994
Master Degree at Università degli Studi di Parma, faculty of Philosophy, in 2000
Ph.D in Business Communication at Università Cattolica del Sacro Cuore, Milano, in 2001
Industree - Senior copywriter
Jacleroi - Founding partner and creative director
Comune di Parma - External communication office
Wunderman - Copywriter
Saatchi & Saatchi - Junior copywriter
CAREER
EXTRAS
Author of novel “Il monastero dei frati gialli”, father of 10 months old Eva.
SKILLS
Creative writing
SEO and web copywriting
Social Media content
Content marketing
Editing
www.linkedin.com/in/stefano-adorni-42888a1a
stefanoadorni75@gmail.com
+39 348 3986763

3. SECRET INGREDIENT
Barilla
CLIENT
The new international Employer Branding campaign consisted in two presentation
videos and 15 video testimonials to relate a strong and distinctive Employer Value
Proposition, inspired by the claim: "Good for you, good for the planet”.
TYPE OF WORK
Employer Branding campaign
2018
YEAR

5. #PENSASOSTENIBILE
ING DIRECT
CLIENT
Ambient campaign dedicated to Brand’s socials and multi platforms focused on
activating engagement and stimulating employees to become ambassadors of good daily
practices with their shared content.
TYPE OF WORK
Ambient Campaign
#ingpensasostenibile
Faccio
le scale,
vivo meglio.
Sicuro
di volere
proprio me?
Se mi usi, usi il pianeta.
2018
YEAR

6. Non ti vedo
molto in forma,
Prendi le scale
Se mi usi, usi il pianeta.
#ingpensasostenibile

7. BE PRO
PROMETEON Pirelli
CLIENT
With the aim of raising, supporting and improving the professionalism of its employees,
the Prometeon campaign communicated a common system of behaviors to guide
people's daily actions. "BePro" leads the actions of the individual based on company
values to obtain better professional results in compliance with common guidelines.
TYPE OF WORK
Social and print campaign
2017
YEAR

9. PROACTIVE SAFETY
PROMETEON Pirelli
CLIENT
Internal social advertising campaign for the employees’ awareness on the safety within
the workspace and the increase of prevention from work related dangers and risks.
TYPE OF WORK
Social advertising
2018
YEAR

10. UN LAVORO COI BAFFI
ING DIRECT
CLIENT
Multi application format event-related aimed to the celebration of the best results
achieved by the employees, to be declined on brochures, roll ups, newsletters etc
TYPE OF WORK
Employer branding campaign
2018
YEAR
Un
lavoro
coi
Celebriamo insieme i risultati raggiunti
grazie al nostro eccellente lavoro.

11. CHE TIPO 6?
BPER Banca
CLIENT
The idea developed a game to guide the BPER employee to identify the human type
to which he belongs, through a questionnaire with different items of possibilities.
The services of the welfare plan were illustrated through a quiz modality that answered
the question “Che tipo 6?".
Gamification as a dynamic of engagement - which can also be developed through a
specific APP - designed to involve employees in a playful and interactive dialogue with BPER.
TYPE OF WORK
Web campaign
2018
YEAR
CHE
TIPO
6?
Qualunque tipo tu sia, con Easy We,
il nostro piano Welfare, trovi quello che fa per te.
Scopri di più su www.easywe.it
L’ORGANIZZATORE
LO SCIENZIATO
L’ESPOLRATORE
L’INGEGNERE
IL GENITORE IL CREATIVO
COPY STRATEGY
UNIQUE VALUE PROPOSITION
A simple and dynamic service system.
TARGET BENEFITS
I understand immediately what services are suitable for me.
TONE OF VOICE
Direct and fun. Communicate simplicity of use and
informal approach.
REASON TO BELIEVE
With a game you are serious.

13. LET’S LIVE TOGETHER, BETTER
Pernod Ricard Italia
CLIENT
On the occasion of the Earth Day 2018 - whose central theme was End Plastic Pollution,
the "Protect our Planet" field of Pernod Ricard's S & R strategy was developed with as
main theme the key concept of living better together, making everyone's life better
starting with respect for the environment
TYPE OF WORK
Internal Branding Campaign
2018
YEAR

14. MASERATI LEVANTE
Maserati
CLIENT
TYPE OF WORK
Billboard Campaign
2017
YEAR
The Maserati of SUVs
Claim ADV billboard aeroporto Bologna Ottobre 2017
Billboard campaign winter tour 2017

15. Levante ti aspetta al Maserati Winter Tour 2017.The Maserati of SUVs
OLTRE.

16. GRHOW
PROMETEON Pirelli
CLIENT
Internal company behavior campaign encouraging employees to max performance,
security-conscious, collaborative habits, constructive feedback and responsibility
assumption.
TYPE OF WORK
Behaviour campaign
2017
YEAR

18. STIMMUNGSBAROMETER
Lamborghini
CLIENT
Internal Branding campaign directed to the Lamborghini’s employees, focused
on self evaluation and employee satisfaction within the workspace.
TYPE OF WORK
Internal branding campaign
2017
YEAR
Il cambiamento è nelle nostre mani. Costruiamolo insieme.
Compila il questionario online collegandoti al sito www.stibam.de dal 4 al 27 ottobre!
Il tuo contributo è fondamentale.
PER RAGGIUNGERE GRANDI OBIETTIVI,
A VOLTE BASTA UN PICCOLO GESTO.
Stimmungsbarometer 2017

20. PROCESSING TOMATO
CFT GROUP
CLIENT
Concepting of the new group’s pay off: LEADERS INNOVATE.
ADV campaign destined to specialized magazines and aimed to brand
awareness and sales increase. With a particular focus on the USA market,
he campaign focused on the excellence and the global leadership of the Brand.
TYPE OF WORK
Advertising campaign
2014
YEAR

21. THE WINE DREAMERS
Rocca Sveva Vini
CLIENT
12-month communication strategy based on building, engaging and sharing.
The involvement, through a highly emotional competition dynamics, was the tactic
through which the Brand asked consumers to post contents, the sharing of which
made them an active part and not just a passive component.
The activation strategy on the various Social Media and the Brand portal proposed
different initiatives such as community startup, Engaging and Loyalty.
TYPE OF WORK
USG campaign website and social media
2014
YEAR

23. TELL ME WINE
Castello Banfi Vini
CLIENT
Communication strategy originally developed for digital channels focused on
brand awareness and interaction via U.G.C. The campaign aggregated all the social
networks of the Brand, activated a loyal strategy through storytelling based contests.
TYPE OF WORK
Social Media campaign
2014
YEAR

25. CANTINA BOLLA
Gruppo Italiano Vini
CLIENT
The multi-subject campaign examined the three phases of tasting:
visual, olfactory and gustatory through an educational/propaedeutic/prescriptive insight.
Some wines are to be savored, others only drunk.
TYPE OF WORK
Advertising campaign
2013
YEAR
Proposta A - “Non si beve, si degusta” - Doppia pagina

26. Proposta A - “Non si beve, si degusta” - Doppia pagina

27. FAMIGLIA CRISTIANA
Periodici San Paolo
CLIENT
Revamping and positioning of the weekly magazine “Famiglia Cristiana” through
an outdoor advertising campaign
TYPE OF WORK
Advertising campaign
2009
YEAR

29. MIRALL GLASSE A SPECCHIO
Unigrà
CLIENT
B2B editorial Campaign for GDO and specialized magazines
TYPE OF WORK
Adv Campaign
2016
YEAR
AWARDS
Premio Comunicando 2017 - Winner for Best Copy

30. GDV 2008
Dallara Automobili
CLIENT
Claim and collateral applications for the inauguration event of Dallara’s new wind tunnel.
TYPE OF WORK
Event claim and collaterals
2008
YEAR

31. IF
Amnesty International
CLIENT
Poster for international Adv campaign “Right to healthcare in war zones”.
TYPE OF WORK
Outdoor Adv
2007
YEAR

32. ACTIONAID international
Actionaid international
CLIENT
Mailing awareness campaign addressed to the donor portfolio friends and family
to encourage long distance adoption of children in need.
TYPE OF WORK
Mailing Campaign
2003
YEAR

33. All Rights Reserved©
È fatto divieto a chiunque di utilizzare, anche solo in parte, i contenuti di tale documento senza una definizione contrattuale con Stefano Adorni
o quanti detengono la proprietà intellettuale dei concept creativi, delle idee strategiche, degli strumenti e di quant’altro contenuto nel presente documento