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From Beaker to Cart:
Translating Nature to Product
Mike Taylor | Principal Researcher
WorkSpace Futures
San Diego Zoo – Bioinspiration Conference
7 November 2013
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Agenda
Chumming the Waters for Innovation
When Having Sharks in the Office is a Good Thing…
The Impending Shark-nado?
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
“Steelcase’s formula for success – since
our first use of thin sheet steel nearly
100 years ago – has always been user
insights combined with design and
material innovation.
Then, it was about bending metal.
Now, it’s about bending the future –
anticipating how work, workers and
workspaces will change as material
science accelerates.”
Jim Hackett
CEO, Steelcase
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
“To create great experiences,
where ever work happens.”
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Lean Product Development Challenge
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Product Development Ecology
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Frameworks
Technology StatusOrganization Status
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Material
Science
Materiality
“user defining
the object”
“object defining
the user”
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
User Centered Research  Insights
Material
Science Materiality
Technical
Feasibility
User
Desirability
Business
Viability
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Transition from I/Owned to We/Shared
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
How might we improve Well Being through materials
in high diversity, shared spaces while maintaining our
Sustainability goals?
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Enter Sharklet…
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Material Exploration Map
Bulb
Beaker
Basket
Cart
Find Filter UseProve
TechnologyStatus
Organizational Status
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Sharklet Film
Sharklet Injection
Molding
Can we put microtexture on macrotexture?
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
D’oh…but not our ‘standard’ texture
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Can we make a Sharklet part in a production process?
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Arrgh…stupid physics
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
What about Wear and Tool Life?
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
What about Wear and Tool Life?
0.00
0.50
1.00
1.50
2.00
2.50
3.00
3.50
0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000
AverageFeatureHeight(µm)
Total Parts Processed(#)
Micro Pattern Feature Depth on Parts and Tools - Scoop Side
Scoop - Parts Scoop - Tooling
98.08%
reduction
s. aureus
96.35%
reduction
s. aureus
Compared with
standard part
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Material Exploration Map
Bulb
Beaker
Basket
Cart
Find Filter UseProve
TechnologyStatus
Organizational Status
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
Sharklet Film
Sharklet Injection
Molding
Cleanwell
Additives
“Is this best for my company?”
Technical
Feasibility
User
Desirability
Business
Viability
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
So What?
Bioinspiration Accelerators
The ability to image, measure,
analyze, and fabricate at smaller
scale
Ease of cross discipline
collaboration
Additive manufacturing
Data/Algorithms/Complexity
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

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Steelcase SDZ Bioinspiration 2013Nov7

  • 1. From Beaker to Cart: Translating Nature to Product Mike Taylor | Principal Researcher WorkSpace Futures San Diego Zoo – Bioinspiration Conference 7 November 2013 steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 2. Agenda Chumming the Waters for Innovation When Having Sharks in the Office is a Good Thing… The Impending Shark-nado? steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 3. “Steelcase’s formula for success – since our first use of thin sheet steel nearly 100 years ago – has always been user insights combined with design and material innovation. Then, it was about bending metal. Now, it’s about bending the future – anticipating how work, workers and workspaces will change as material science accelerates.” Jim Hackett CEO, Steelcase steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 4. “To create great experiences, where ever work happens.” steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 5. Lean Product Development Challenge steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 6. Product Development Ecology steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 7. Frameworks Technology StatusOrganization Status steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 8. Material Science Materiality “user defining the object” “object defining the user” steelcase inc | all rights reserved | Bioinspiration Conference | November 2013 User Centered Research  Insights
  • 9. Material Science Materiality Technical Feasibility User Desirability Business Viability steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 10. Transition from I/Owned to We/Shared steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 11. How might we improve Well Being through materials in high diversity, shared spaces while maintaining our Sustainability goals? steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 12. Enter Sharklet… steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 13. Material Exploration Map Bulb Beaker Basket Cart Find Filter UseProve TechnologyStatus Organizational Status steelcase inc | all rights reserved | Bioinspiration Conference | November 2013 Sharklet Film Sharklet Injection Molding
  • 14. Can we put microtexture on macrotexture? steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 15. D’oh…but not our ‘standard’ texture steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 16. Can we make a Sharklet part in a production process? steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 17. Arrgh…stupid physics steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 18. What about Wear and Tool Life? steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 19. What about Wear and Tool Life? 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 AverageFeatureHeight(µm) Total Parts Processed(#) Micro Pattern Feature Depth on Parts and Tools - Scoop Side Scoop - Parts Scoop - Tooling 98.08% reduction s. aureus 96.35% reduction s. aureus Compared with standard part steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 20. Material Exploration Map Bulb Beaker Basket Cart Find Filter UseProve TechnologyStatus Organizational Status steelcase inc | all rights reserved | Bioinspiration Conference | November 2013 Sharklet Film Sharklet Injection Molding Cleanwell Additives
  • 21. “Is this best for my company?” Technical Feasibility User Desirability Business Viability steelcase inc | all rights reserved | Bioinspiration Conference | November 2013 So What?
  • 22. Bioinspiration Accelerators The ability to image, measure, analyze, and fabricate at smaller scale Ease of cross discipline collaboration Additive manufacturing Data/Algorithms/Complexity steelcase inc | all rights reserved | Bioinspiration Conference | November 2013
  • 23. steelcase inc | all rights reserved | Bioinspiration Conference | November 2013